Customer Churn Reduction And Retention For Telecoms
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Customer Churn Reduction And Retention For Telecoms
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Author : Arthur Middleton Hughes
language : en
Publisher: Racom Communications
Release Date : 2007-10
Customer Churn Reduction And Retention For Telecoms written by Arthur Middleton Hughes and has been published by Racom Communications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10 with Business & Economics categories.
For the past quarter-century the Telecom industry in the US has been a veritable laboratory of business and marketing practice. The truth of such well-known ideas as ""Creative Destruction"" are being borne out as companies rise and fall in wave after wave of innovation, while the limits of others, such as product bundling, are also demonstrated every day. The result has been a Wild West of marketing activity that only intensifies as the changes continue. Intense competition is forcing prices down and will certainly eventually lead to the destruction of several large household-word telecom companies. Who will survive? Industry expert Arthur Middleton Hughes explains what these Telecom enterprises can do to continue to exist. Their salvation rests not in their technologies, Hughes explains, but in their marketing strategies. In highly readable, everyday language, Hughes provides a strategic marketing map for every player in the industry, showing how to apply sophisticated marketing tools to each industry sector and each technology.
The Telco Churn Management Handbook
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Author : Rob Mattison
language : en
Publisher: Lulu.com
Release Date : 2006-01-01
The Telco Churn Management Handbook written by Rob Mattison and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-01 with Technology & Engineering categories.
Definitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional. Industry veteran, Rob Mattison, shares his expertise. The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively. Highly recommended for telecom execs.
Proceedings Of The 8th International Conference On Financial Innovation And Economic Development Icfied 2023
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Author : Yushi Jiang
language : en
Publisher: Springer Nature
Release Date : 2023-05-13
Proceedings Of The 8th International Conference On Financial Innovation And Economic Development Icfied 2023 written by Yushi Jiang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-13 with Business & Economics categories.
This is an open access book.Financial globalization plays a huge role in promoting the development of the world economy and the optimal allocation of world resources, stimulates the accelerated development of the international division of labor, and increases the international flow of production factors such as industrial transfer, capital transfer, and technology transfer. It enables developing countries to make up for the lack of their own capital and technology, and obtain industrial evolution, technological progress, and institutional innovation, thereby accelerating the speed of economic development; it also enables developed countries to open up cheap labor, raw material markets and broad consumer markets, prolonging product value. More profits, ease the economy, the contradiction of stagflation, and restore economic growth. The 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023) aims to accommodate this need, as well as to: 1. provide a platform for experts and scholars, engineers and technicians in the field of financial Innovation and economic development to share scientific research achievements and cutting-edge technologies 2. Understand academic development trends, broaden research ideas, strengthen academic research and discussion, and promote the industrialization cooperation of academic achievements 3. Promote the institutionalization and standardization of Financial Innovation and Economic Development through modern research 4. Increasing the number of scientific publications for financial Innovation and economic development
Measuring Marketing
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Author : John A. Davis
language : en
Publisher: John Wiley & Sons
Release Date : 2012-11-19
Measuring Marketing written by John A. Davis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-19 with Business & Economics categories.
Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn't one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately Measuring marketing success is difficult, but this book shows what and when to assess Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways.
Fighting Churn With Data
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Author : Carl S. Gold
language : en
Publisher: Manning Publications
Release Date : 2020-12-22
Fighting Churn With Data written by Carl S. Gold and has been published by Manning Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-22 with Computers categories.
The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. Summary The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the technology Keeping customers active and engaged is essential for any business that relies on recurring revenue and repeat sales. Customer turnover—or “churn”—is costly, frustrating, and preventable. By applying the techniques in this book, you can identify the warning signs of churn and learn to catch customers before they leave. About the book Fighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. By following Zuora Chief Data Scientist Carl Gold’s methods, you’ll reap the benefits of high customer retention. What's inside Calculating churn metrics Identifying user behavior that predicts churn Using churn reduction tactics with customer segmentation Applying churn analysis techniques to other business areas Using AI for accurate churn forecasting About the reader For readers with basic data analysis skills, including Python and SQL. About the author Carl Gold (PhD) is the Chief Data Scientist at Zuora, Inc., the industry-leading subscription management platform. Table of Contents: PART 1 - BUILDING YOUR ARSENAL 1 The world of churn 2 Measuring churn 3 Measuring customers 4 Observing renewal and churn PART 2 - WAGING THE WAR 5 Understanding churn and behavior with metrics 6 Relationships between customer behaviors 7 Segmenting customers with advanced metrics PART 3 - SPECIAL WEAPONS AND TACTICS 8 Forecasting churn 9 Forecast accuracy and machine learning 10 Churn demographics and firmographics 11 Leading the fight against churn
Customer Centered Telecommunications Services Marketing
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Author : Karen G. Strouse
language : en
Publisher: Artech House
Release Date : 2004
Customer Centered Telecommunications Services Marketing written by Karen G. Strouse and has been published by Artech House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.
Handbook Of Research On Telecommunications Planning And Management For Business
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Author : Lee, In
language : en
Publisher: IGI Global
Release Date : 2009-03-31
Handbook Of Research On Telecommunications Planning And Management For Business written by Lee, In and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-31 with Technology & Engineering categories.
"This book provides original, in-depth, and innovative articles on telecommunications policy, management, and business applications"--Provided by publisher.
Advances In Computational Intelligence And Its Applications
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Author : Sheikh Fahad Ahmad
language : en
Publisher: CRC Press
Release Date : 2024-06-07
Advances In Computational Intelligence And Its Applications written by Sheikh Fahad Ahmad and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-07 with Computers categories.
It is with great pleasure and enthusiasm that we welcome you to the International Conference on Advances in Computational Intelligence and its Applications (ICACIA-2023). In the ever-evolving landscape of technology, computational intelligence stands as a cornerstone, shaping the future of diverse fields and industries. This conference serves as a nexus for researchers, academicians, and industry experts to converge, exchange ideas, and explore the latest advancements in the realm of computational intelligence.
The 3rd International Conference On Artificial Intelligence And Computer Vision Aicv2023 March 5 7 2023
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Author : Aboul Ella Hassanien
language : en
Publisher: Springer Nature
Release Date : 2023-02-28
The 3rd International Conference On Artificial Intelligence And Computer Vision Aicv2023 March 5 7 2023 written by Aboul Ella Hassanien and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-28 with Technology & Engineering categories.
This book presents the proceedings of the 3rd International Conference on Artificial Intelligence and Computer Vision (AICV’2023) which will be held in Marrakesh, Morocco, during March 05–07, 2023. This international conference, which highlighted essential research and developments in the fields of artificial intelligence and computer visions, was organized by the computer, Networks, Mobility and Modeling Laboratory (IR2M), Faculty of Sciences and Techniques, Hassan First University, Settat, Morocco, the Scientific Research Group in Egypt (SRGE), Cairo University, and the Automated Systems & Soft Computing Lab (ASSCL), Prince Sultan University, Riyadh, Saudi Arabia. The book is divided into sections, covering the following topics: swarm-based optimization mining and data analysis, deep learning and applications, machine learning and applications, image processing and computer vision, sentiment analysis, and recommendation systems, and software-defined network and telecommunication.
Advances In Data Mining Applications And Theoretical Aspects
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Author : Petra Perner
language : en
Publisher: Springer
Release Date : 2016-06-27
Advances In Data Mining Applications And Theoretical Aspects written by Petra Perner and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-27 with Computers categories.
This book constitutes the refereed proceedings of the 16th Industrial Conference on Advances in Data Mining, ICDM 2016, held in New York, NY, USA, in July 2016. The 33 revised full papers presented were carefully reviewed and selected from 100 submissions. The topics range from theoretical aspects of data mining to applications of data mining, such as in multimedia data, in marketing, in medicine, and in process control, industry, and society.