Customer Innovation

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Customer Innovation

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Author : Marion Debruyne
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-02-03

Customer Innovation written by Marion Debruyne and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-03 with Business & Economics categories.

WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition) Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement. Customer Innovation, second edition, turns this on its head by starting with the customer, innovating around their needs, then building a customer led business strategy around it. It presents a well-constructed three-by-three formula of connect, convert, collaborate, laying the foundations for innovation and change, to improve the current customer journey and expand into new customer horizons. This enables new product and service development to flow with outstanding efficiency and substantial growth. Customer Innovation, second edition, includes exciting updates around co-creation and the benefits of involving customers, stakeholders and employees from the beginning. It provides guidance on using technology to reinvent traditional business models, with consumer needs at the heart. With a spectacular range of case studies, including Disney, LEGO and Johnson & Johnson, all delivered with active takeaways, this is the ultimate handbook for any leader, business or marketing strategist, ready to pave the way in a new era of customer led strategy.

Customer Innovation

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Author : Marion Debruyne
language : en
Publisher: Kogan Page Publishers
Release Date : 2014-05-03

Customer Innovation written by Marion Debruyne and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-03 with Business & Economics categories.

A new set of organizations has discovered a new formula: they combine customer-centricity with innovative power. These organizations have created a completely outside-in approach to the market. Not driven by what they're good at, they start with the market and design their strategy around it, replacing practices of the past with a new set of capabilities which enable them to be ahead of the curve in discovering new market opportunities. Whereas the traditional value chain model regards the market as the end-outcome of the efforts of the organization, the reversed value chain model starts there. The customer is the starting point and the value chain is the result of understanding customer needs and requirements. Customer Innovation presents this unique case for developing the outside-in organization to drive your business success, combining market orientation with innovation to enable actionable positive change in the way your company does business. Winner of the Innovation and Entrepreneurship category of the 2015 CMI Management Book of the Year Awards, Customer Innovation provides every business with the framework it needs to combine customer focus with innovation to achieve success. It is packed with real world examples from a range of leading global companies including Disney, Coca-Cola, LEGO, Eurex, Netflix, KLM, Carglass, Komatsu, Callebaut and more to help you put market awareness at the heart of your business.

Increasing Customer Innovation In Smes With Digitalization

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Author : Baltic Sea Academy
language : de
Publisher: BoD – Books on Demand
Release Date : 2023-11-07

Increasing Customer Innovation In Smes With Digitalization written by Baltic Sea Academy and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-07 with Business & Economics categories.

While larger corporations often lead in the realm of innovation, many Small and Medium Enterprises (SMEs) lag behind, especially in Eastern Europe. Their limited internal resources often become a bottleneck, making it challenging to address vital customer innovation. At its core, successful innovation management revolves around understanding and addressing genuine customer needs, fostering innovative business ideas and concepts. For many SMEs, the challenge lies not just in obtaining customer feedback, but also in effectively processing this feedback into actionable insights. The path to truly customer-centric innovation is intricate, necessitating transformations at every organizational level. Yet, with the dawn of digitalization and new media, a myriad of opportunities has emerged. These technologies empower SMEs to harness customer-centric innovations, bolstering their innovative prowess and market competitiveness. Surprisingly, the majority of SMEs remain unaware or underr-equipped to leverage these digital tools and methods. Against this background, the international Erasmu+ project 'Digital methods, toolbox and trainings for increasing customer innovation in SMEs' (ICIinSMEs) was implemented from 2020 - 2023, to enable and support SMEs to exploit their customer innovation potential and thus to strengthen the productivity and competitiveness of SMEs, to secure existing jobs and to create new ones. The book compiles the main results and experiences from Denmark, Germany, Hungary and Poland.

Customer Innovation

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Author :
language : en
Publisher:
Release Date : 2017

Customer Innovation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.

Collaborating With Customers To Innovate

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Author : Emanuela Prandelli
language : en
Publisher: Edward Elgar Publishing
Release Date : 2008

Collaborating With Customers To Innovate written by Emanuela Prandelli and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

The Internet has created the problem of an increasing need for innovation, but - as this volume explains - also provides the solution. The authors explore the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development.

Customer Experience Innovation

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Author : Robert Dew
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-08-13

Customer Experience Innovation written by Robert Dew and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-13 with Business & Economics categories.

This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience (CX) space for both large and small companies.

Value Chain Marketing

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Author : Stephanie Hintze
language : en
Publisher: Springer
Release Date : 2014-12-26

Value Chain Marketing written by Stephanie Hintze and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-26 with Business & Economics categories.

​Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.

Innovation

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Author : Curtis Ray Carlson
language : en
Publisher: Three Rivers Press
Release Date : 2006

Innovation written by Curtis Ray Carlson and has been published by Three Rivers Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Creative ability in business categories.

The how-to of innovation--the process for rapidly creating new products and services--is presented by the source that created Tide, the computer mouse, high-definition television, and is now pioneering robotic surgery.

The Power Of Customer Misbehavior

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Author : M. Fisher
language : en
Publisher: Springer
Release Date : 2013-11-01

The Power Of Customer Misbehavior written by M. Fisher and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-01 with Business & Economics categories.

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

Innovation Heroes Understanding Customers As A Valuable Innovation Resource

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Author : Tidd Joe
language : en
Publisher: World Scientific
Release Date : 2018-05-08

Innovation Heroes Understanding Customers As A Valuable Innovation Resource written by Tidd Joe and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-08 with Business & Economics categories.

This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls. This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them. Contents: Customers at the Center StageDirect Approaches to Open the Solution Space: Users as Creativity MachinesIndirect Approaches to Open the Solution Space: Methods to Identify Latent NeedsApproaches to Close the Solution Space: Customers as EvaluatorsIntegrated Approaches to Open and Close the Solution Space: Multiple Customer InteractionDevelopment of Organizational Customer Integration Capabilities and Implementation of Customer Integration in NPD and NSD Readership: R&D, marketing, and innovation practitioners who want to improve their knowledge of customer integration in new product and service development as well as graduate and undergraduate students with a degree in innovation management, engineering management, design, or marketing. Keywords: New Product Development;Customer Integration;Innovation;Innovation ToolsReview: Key Features: These videos provide insights in some theoretical concepts or practical examples covered in the bookThe book provides web links for diving further into the one or the other topic discussed in the book