Customer Lifetime Value
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Customer Lifetime Value
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Author : V. Kumar
language : en
Publisher: Now Publishers Inc
Release Date : 2008
Customer Lifetime Value written by V. Kumar and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Customer Lifetime Value - The Path to Profitability provides methods to measure CLV, strategies for developing customer-centric strategies, explains the implementation of CLV strategies in a B2B and B2C setting, and examines the challenges faced by an organization in implementing a CLV-based framework.
Customer Lifetime Value
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Author : David Bejou
language : en
Publisher: Routledge
Release Date : 2013-04-03
Customer Lifetime Value written by David Bejou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-03 with Business & Economics categories.
Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business’s advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book. Most books on the subject only cover separate components of CLV and are typically limited to targeting for direct response marketing. Customer Lifetime Value presents all components, cohesively putting them together into an understandable functioning whole. This source prepares forward-looking managers and researchers for the inevitable change and provides strategies to gain and sustain the competitive advantage. Topics in Customer Lifetime Value include: leveraging the customer database to maximize CLV using CLV in customer segmentation customer divestment using CLV in firm valuation setting up an organization designed to maximize CLV much more! Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is essential reading for practitioners in the areas of customer satisfaction, loyalty, CRM, and direct response, as well as academics in the service marketing area.
Customer Lifetime Value
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Author : David Bejou
language : en
Publisher: Routledge
Release Date : 2006
Customer Lifetime Value written by David Bejou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Co-published simultaneously as Journal of relationship marketing, volume 5, numbers 2/3 2006.
Driving Customer Equity
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Author : Valarie A. Zeithaml
language : en
Publisher: Simon and Schuster
Release Date : 2001-02-21
Driving Customer Equity written by Valarie A. Zeithaml and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-02-21 with Business & Economics categories.
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call "Customer Equity," a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. The authors' Customer Equity Framework yields powerful insights that will help any business increase the value of its customer base. Rust, Zeithaml, and Lemon introduce the three drivers of customer equity -- Value Equity, Brand Equity, and Retention Equity -- and explain in clear, nontechnical language how managers can base their strategies on one or a combination of these drivers. The authors demonstrate in this breakthrough book how managers can build and employ competitive metrics that reveal their company's Customer Equity relative to their competitors. Based on these metrics, they show how managers can determine which drivers are most important in their industry, how they can make efficient strategic trade-offs between expenditures on these drivers, and how to project a financial return from these expenditures. The final section devotes two chapters to the Customer Pyramid, an approach that segments customers based on their long-term profitability, and an especially important chapter examines the Internet as the ultimate Customer Equity tool. Here the authors show how companies such as Intuit.com, Schwab.com, and Priceline.com have used more than one or all three drivers to increase Customer Equity. In this age of one-to-one marketing, understanding how to drive Customer Equity is central to the success of any firm. In particular, Driving Customer Equity will be essential reading for any marketing manager and, for that matter, any manager concerned with growing the value of the firm's customer base.
Customer Lifetime Value
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Author : Dr Ramakrishnan
language : en
Publisher:
Release Date : 2011
Customer Lifetime Value written by Dr Ramakrishnan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Customer Lifetime Value (CLV) a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company. It is the current value of the likely future income flow generated by an individual purchaser. It is variously referred to as lifetime customer value or just lifetime value, and abbreviated CLV, LCV, or LTV). Customer Lifetime Value (CLV) determines the value of a customer to the firm over the life cycle of the customer. It seeks to maximize profit by analyzing customer behavior and business cycles to identify and target customers with the greatest potential net value over time. A Profitable customer is one that overtime yields a revenue system that exceeds by an acceptable amount of the company's cost stream of attracting, selling and servicing that customer over time. This paper looks at the various concepts connected with Customer Life time value.
Customer Lifetime Value Management
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Author : Matthias Arnold
language : de
Publisher: GRIN Verlag
Release Date : 2005-03-29
Customer Lifetime Value Management written by Matthias Arnold and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-29 with Business & Economics categories.
Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: gut, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Veranstaltung: Schwerpunktfach Marketing, Sprache: Deutsch, Abstract: Einleitung “Bei der Lufthansa sorgten 2001 vier Prozent der Kunden (173000 Passagiere) für 1,7 Milliarden Euro Umsatz – sie fliegen damit 51 Prozent des Umsatzes aller Miles-&-More Karteninhaber ein. [Alle Maßnahmen des Unternehmens] (...) sind also auf die Pflege und den Erhalt dieser 250000-Euro-Kunden auszurichten – so hoch beziffert sich der Customer Lifetime Value, der Umsatz, den ein solcher Edelkonsument in seinem Leben einfliegt. Der Superkunde (..) wird gepflegt, gestriegelt und beflüstert wie ein Rennpferd.”1 Doch was genau ist der Customer Lifetime Value, wie wird er berechnet und aus welchen Elementen setzt sich effektives Customer Lifetime Value Management zusammen? Genau diese Fragen soll vorliegende Arbeit beantworten und erklären.
Understanding The Predictable
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Author : Lloyd Melnick
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2015-03-16
Understanding The Predictable written by Lloyd Melnick and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-16 with categories.
The definitive book about Customer Lifetime Value (LTV) Understanding the Predictable is the first book both to explain all aspects of customer lifetime value and help you grow the value of all of your customers. Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition. If you are looking for a way to make your business successful without effort, do not buy this book. If you are looking, however, for an underlying way to look at your customers and business to build a great company, then Understanding the Predictable is for you. In Understanding the Predictable, you will first learn the core components of customer lifetime value and how to calculate LTV. The book then delves into ways to improve the value of your customers, your advertising mix and overall profitability. Each chapter includes A case study that makes the concepts of LTV come to life. Key takeaways so you can quickly implement the core concepts. Understanding the Predictable is your key to business success
Calculate Customer Lifetime Value A Clear And Concise Reference
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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2018-10-07
Calculate Customer Lifetime Value A Clear And Concise Reference written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-07 with categories.
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Growing Customer Lifetime Value
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Author : Sandra S. Fox
language : en
Publisher:
Release Date : 2015-04-28
Growing Customer Lifetime Value written by Sandra S. Fox and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-28 with categories.
Stop attrition in your customer continuity program or newsletter with these strategies for retention, renewal and up-selling. Gain satisfied, loyal, lifetime customers as you employ this system to keep your continuity program members engaged and pleased with your product. While the book is focused on financial newsletter retention and renewal, it can work for any continuity program.Find resources on re-engaging "at-risk" customers, writing renewal and win-back letters, as well as tips for more effective order pages and thank you pages.This information assists you in writing and creating both web based and direct mail retention systems
The Risk Of Using Customer Lifetime Value Clv In Managing Marketing
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Author : Talaba Monica
language : en
Publisher:
Release Date : 2013
The Risk Of Using Customer Lifetime Value Clv In Managing Marketing written by Talaba Monica and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Customer Lifetime Value (CLV) is a great metric used to identify the most valuable clients for a company. When implementing this metric, the company has to take into account several issues: a) business to business or business to customer sector, b) number of customers in the database, c) type of relations held with the customers. Also, the company has to be aware that a part of the clients may be misplaced, either in the valuable segment, or in the segment with lower profitability. Customer lifetime value (CLV) is measured as a discounted measure for future income but different models may be used.