Customer Perceived Value In Automobile Industry
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Customer Perceived Value In Automobile Industry
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Author : Rajesh Kumar Sahu
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2012
Customer Perceived Value In Automobile Industry written by Rajesh Kumar Sahu and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Thanks ALL for giving me opportunity to share my view about my research. This book covers the areas of fundamentals of Marketing and its applications in Automobile industries. Technological change is today central to the theory of economic growth. It is recognized as an important driver of productivity growth and the emergence of new products from which consumers derive welfare. Automobile industry in India has huge potentials thanks to the growth of the middle class along with their overall economic growth. This is the reason of attraction for international brands who are trying hard to find new market for their products due to stagnated growth of auto sector in Europe, US, and Japan. This book is suitable as a reference for Management students, educators, researchers, engineers, Automobile Industries, Automobile dealers & sales person. It will also be a useful for the understanding of Marketing fundamentals, design and applications. My conclusion that after my All research.. My Conclusion "Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.": )
Effect Of Customer Perceived Value On Customer Relationship Management Performance In Automobile Industry In Iran
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Author : Zahra Ehsani
language : en
Publisher:
Release Date : 2015
Effect Of Customer Perceived Value On Customer Relationship Management Performance In Automobile Industry In Iran written by Zahra Ehsani and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Customer Perceived Values Associated With Automobile And Brand Loyalty
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Author : Yousif
language : en
Publisher:
Release Date : 2017
Customer Perceived Values Associated With Automobile And Brand Loyalty written by Yousif and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
The purpose of this study is identifying the customer perceived value associated with automobile and examining its impact on customer satisfaction and brand loyalty. A sample size of 198 respondents was chosen from various points in Jeddah, Saudi-Arabia using convenient sampling. A multi-factor CPV questionnaire with a Likert-Scale from 1-5 was used to collected the data to determine customer perceived value associated with automobile and its impact on customer satisfaction and brand loyalty. To ensure reliability and validity of the data set, sample size only includes respondents who have been using/driving an automobile for a year. Descriptive statistics shows that the most significant perceived value associated with automobile is functional value followed by emotional value and epistemic value. Social value was the least reason that respondents purchase an automobile. In terms of correlations, this study found that overall customer perceived value associated with automobile is highly correlated with customer satisfaction and brand loyalty. Bivariate multiple regression analysis shows that there is a significant and positive impact of FV and CV on customer satisfaction. We do not find any significant influence of EV, EPV and SV on customer satisfaction. However we found that there is a significant and positive impact of EV, FV and CV on customer brand loyalty. Again we did not find any significant impact of SV and EPV on brand loyalty. The current study contributes to the body of research by investigating the combined impacts of customer perceived value on automobiles using one instrument on cross-sectional setting. This research shows that customer perceived value associated with automobile is crucial in increasing customer satisfaction and brand loyalty. Future research should be undertaken on different context or by increasing the sample size by widening the research context to ensure validity and reliability of the results.
Customer Retention In The Automotive Industry
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Author : Michael D. Johnson
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Customer Retention In The Automotive Industry written by Michael D. Johnson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen Produktqualität, Kundenzufriedenheit und Unternehmenserfolg und geben praxisorientierte Tips zur Verbesserung.
A Case Analysis Exploring Customer Attitudes On Bmw
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Author : Marion Maguire, geb. Weiler
language : en
Publisher: diplom.de
Release Date : 2006-02-09
A Case Analysis Exploring Customer Attitudes On Bmw written by Marion Maguire, geb. Weiler and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-09 with Business & Economics categories.
Inhaltsangabe:Abstract: Giving the powerful means of branding and brand-based differentiation for creating and sustaining a competitive advantage especially in highly competitive markets such as the automobile market, this study explores brand attitudes of existing and potential customers towards the brand BMW. Moreover, this study analyzes the level and source of customer satisfaction as well as the level and source of customer loyalty of existing and potential customers. While this study considers five different factors for the degree of customer satisfaction, there is only one factor considered for the degree of brand loyalty. The factors considered for customer satisfaction are perceived customer service, perceived quality, perceived innovation, perceived technology and perceived price, while the factor considered for brand loyalty is customer satisfaction itself. The analysis of brand loyalty distinguishes between repurchase loyalty and attitudinal loyalty, former being analyzed for existing customers and latter being analyzed for potential customers. The results indicate that (1) BMW has a high level of awareness, both in recognition and recall, (2) the image of BMW is favorable, strong and relevant, and (3) BMW is mainly associated with performance and style by existing customers and status by potential customers. Despite these overall positive results, weaknesses were identified, that contain opportunities for BMW. The regression analysis indicated that there is a strong positive correlation between customer satisfaction and perceived customer service and perceived innovation for existing customers and a strong positive correlation between customer satisfaction and perceived customer service, perceived innovation and perceived price for potential customers. Furthermore, the regression analyses indicated that there is a strong positive correlation between customer satisfaction and brand loyalty, both in form of repurchase as well as attitudinal loyalty. Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. More and more companies have come to the realization that one of their most valuable assets is the brand name associated with their products. Highly competitive markets like the automotive market make powerful brands essential to accomplishing growth. By using the underlying concept of brand equity, this paper investigates in which areas brand equity has been created for the [...]
The Study Of Customer Satisfaction Based On The Perceived Value Model For Domestic Auto Repair Shops
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Author : 顏千芬
language : en
Publisher:
Release Date : 2006
The Study Of Customer Satisfaction Based On The Perceived Value Model For Domestic Auto Repair Shops written by 顏千芬 and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Ieis 2021
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Author : Menggang Li
language : en
Publisher: Springer Nature
Release Date : 2022-01-04
Ieis 2021 written by Menggang Li and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-04 with Business & Economics categories.
This book aims to provide new research methods, theories and applications from various areas of industrial economics and engineering. In detail, the included scientific papers analyse and describe communication processes in the fields of industrial economics, industrial system, industrial security and engineering and other related areas. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the IEIS 2021 conference. The book covers a great deal of research achievements in industrial restructuring strategy, industrial organization, industrial policy, departmental economic research, industrial competitiveness, regional industrial structure, national industrial economic security theory and empirical research, and it emphasizes on combining theory with practice. The book aims to discuss the issues in industrial economics and industrial security theories and practices. It is the documentation of IEIS 2021 conference, which took place at Shandong University. Due to the impact of COVID-19, it took place online as a virtual conference.
Car Market And Consumer Behaviour A Study Of Consumer Perception
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Author : Raghu G
language : en
Publisher:
Release Date : 2013
Car Market And Consumer Behaviour A Study Of Consumer Perception written by Raghu G and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
The automobile industry today is the most lucrative industry. Due to the increase in disposable income in both rural and urban sector and easy finance being provided by all the financial institutes, the passenger car sales have increased at the rate of 38% per annum in June 2005-06 over the corresponding period in the pervious year. Further competition is heating up in the sector with a host of new players coming in and other like Porsche, Bentley, Audi, and BMW all set to venture in the Indian markets. One factor that could help the companies in the marketing of their product is by knowing and creating a personality for their brands.This report attempts to answer some of the questions regarding brand personality of selected cars in India by conducting the market research. This report is categorized into parts, deals with introduction to brand personality, companies selected, product and the industry.The automobile industry today is the most lucrative industry. Due to the increase in disposable income in both rural and urban sector and easy finance being provided by all the financial institutes, the passenger car sales have increased at the rate of 25% per annum in June 2005-06 over the corresponding period in the previous year. Further competition is heating up in the sector with a host of new players coming in and others like Porches, Bentley, Audi, and BMW all set to venture in Indian markets. One factor that could help the companies in the marketing of their products is buying Behavior of the consumers. The Buying Behavior of the customers can be studied by knowing their perceptions about the cars in the market and about the possible entrants in the market. One such technique is by knowing and creating a personality for the brands.
Technology Acceptance Of Connected Services In The Automotive Industry
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Author : Clemens Hiraoka
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-09-30
Technology Acceptance Of Connected Services In The Automotive Industry written by Clemens Hiraoka and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-30 with Business & Economics categories.
Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.
Multi Channel Retailing In The Automotive Industry
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Author : Lena Fitzen
language : en
Publisher: GRIN Verlag
Release Date : 2009-06-21
Multi Channel Retailing In The Automotive Industry written by Lena Fitzen and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-21 with Business & Economics categories.
Master's Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (Distinction 1), Edinburgh Napier University (Marketing Management and Research), course: MSc Marketing, language: English, abstract: Current regulatory and technological change factors force the development of an integrative multi channel approach over the whole car purchasing process to increase customer value and profit. Since the decade of multi channel services, the understanding and analysing of consumers behaviour gains more and more part in literature. Although if the adoption of new channels and particular channel usage is researched, further need of understanding why consumers use some channels rather than others, although purchasing the same products, is identified. Especially the automotive market is mainly focussed on product and manufacturer branding topics rather than distribution and service development. Using the example of the automotive industry this paper explores factors of influence on channel choice. Based on current literature and exemplified by a quantitative explorative study the present paper focuses mainly on the question asking after the main determinants on consumers channel choice during car purchasing and their nature of influence on it. A conceptual framework is developed, which argues that channel decision making in the automotive market is based on product, consumer, channel and organisational dimensions of determinants. Product and consumer characteristics are basic considerations influence the evaluated importance of channel related factors like experience, convenience, risk, price, entertainment and service. Finally the organisation itself with their reputation and offered range of products and services has to taken into account. The preliminary model could be viewed as a starting point structuring the understanding of the complex area of channel choice in a particular context like the automotive market.