Customer Retention In The Automotive Industry
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Customer Retention In The Automotive Industry
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Author : Michael D. Johnson
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Customer Retention In The Automotive Industry written by Michael D. Johnson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen Produktqualität, Kundenzufriedenheit und Unternehmenserfolg und geben praxisorientierte Tips zur Verbesserung.
Customer Retention Approaches Of Sales Promotion In Automobile Industry
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Author : Srinivas V
language : en
Publisher: Self Publisher
Release Date : 2023-02-18
Customer Retention Approaches Of Sales Promotion In Automobile Industry written by Srinivas V and has been published by Self Publisher this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-18 with categories.
Multiplicity is the spirit of present day competitive industries automobiles, beverages, computers, dishwashers, electronics-consumer and industrial, fashion textiles and garments; household furniture's and furnishings, industrial goods, etc are no exception. Increased number of manufacturers both domestic and multinational, in respective industry is luring the customers with their distinctive products that are capable of delivering high quality aimed at generating high customer satisfaction levels.
Relationship Marketing
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Author : Thorsten Hennig-Thurau
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-29
Relationship Marketing written by Thorsten Hennig-Thurau and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-29 with Business & Economics categories.
Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
Pearlescent Promises Trust Commitment And Luxury Revelations
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Author : Dr.Rakesh Naru
language : en
Publisher: Notion Press
Release Date : 2024-04-26
Pearlescent Promises Trust Commitment And Luxury Revelations written by Dr.Rakesh Naru and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-26 with Non-Classifiable categories.
The research explores how the after-sales service process and quality impact customer retention in the luxury car industry, emphasizing the roles of trust and commitment. It investigates the relationship between customer care processes, customer relationship management (CRM), and customer retention, particularly in authorized car workshop.
Relationship Marketing The Case Of Mini
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Author : Juliane Kuballa
language : en
Publisher: GRIN Verlag
Release Date : 2007-01-16
Relationship Marketing The Case Of Mini written by Juliane Kuballa and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-16 with Business & Economics categories.
Seminar paper from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 75 %, Northumbria University, language: English, abstract: This academic paper critically analyses the relationship marketing orientation of MINI, a cult car of the car manufacturer BMW. A brief historical review serves to demonstrate MINI’s specific position in the BMW brand portfolio. Further, the need to build a close relationship especially with retailers and end-consumers is demonstrated. In this context the expanded marketing mix framework is applied to state the relationship marketing activities MINI currently adopts. Further suggestions for improvement are provided accordingly. Finally shortcomings of relationship marketing knowledge as well as appropriate recommendations are provided.
Brand Choice And Loyalty
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Author : Beat Meier
language : en
Publisher:
Release Date : 2020
Brand Choice And Loyalty written by Beat Meier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Marketing research categories.
By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently. Contents General Understanding of Consumer Behavior Regarding Choice and Loyalty Influences of Demographic Factors on Brand Choice and Loyalty Effects of Incentives on Purchase Behavior Formation of Brand Loyalty over Time Target Groups Researcher and students of business administration, marketing, branding, consumer behavior, decision theory Experts in the automotive industry, durable goods, marketing, branding About the Author Beat Meier studied banking & finance and completed his doctorate in business administration at the Department of Business Administration at the University of Zurich, Switzerland. His focus is the quantitative analysis of consumer behavior in the context of durable goods.
Customer Oriented Quality Management In The Automotive Industry
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Author : Marit Breitfeld
language : en
Publisher: diplom.de
Release Date : 2005-02-28
Customer Oriented Quality Management In The Automotive Industry written by Marit Breitfeld and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-02-28 with Business & Economics categories.
Inhaltsangabe:Abstract: In times of severe competition, it is of crucial importance to create a competitive advantage to differentiate from the competitors and to sustain the business of the company. This thesis intends to show that a customer-focused quality management is one way to create a sustainable competitive advantage. Quality controls along the whole value chain -before, during and after production- leads to failure free products, which save costs on the one hand and have thus a positive influence on the company s revenue. On the other hand failure free products that meet the customers expectations lead to satisfied customers who build up a brand loyalty and conduct retention sales, which have a positive influence on the company s sales, market share as well as the overall image. Furthermore, this thesis points out that it is important to listen to the voice of the customers and get an insight in the customer s needs and wants. To fulfil or even exceed their expectations leads to customer satisfaction, which is a key to success in today s business world. In addition, the customer demands in regard of quality are growing continuously and new technologies are appearing on the markets on a regular basis. Therefore the producers are forced to keep to the latest technology developments and to get hold on the changing customer needs. But even without this external pressure, quality improvement is justified from a cost point of view. The applicability of a customer-oriented quality management is shown in the practical part of this thesis, when the quality of the Saab models is analyzed from the customer s perspective. Due to the arguments, outlined in this thesis, it can be summarized that a quality management with a focus on the needs of the customers in should become a core strategy of any company producing and selling products in order to create customer satisfaction and sustain the business. This thesis deals with the field of quality management in the context of customer satisfaction. To show the practical applicability of quality management, this thesis is looking at how quality management is conducted in the automotive industry, as we compare the Initial Quality Study (IQS) from the market research institute J. D. Power with a survey that was internally conducted at the Saab Automobile AB. Today s business environment creates a growing need for quality management. Tougher competition leads to the demand for cost savings and higher [...]
Achieving Brand Loyalty In China Through After Sales Services
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Author : Alexander Fraß
language : en
Publisher: Springer
Release Date : 2016-06-08
Achieving Brand Loyalty In China Through After Sales Services written by Alexander Fraß and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-08 with Business & Economics categories.
This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally.
Retention Factors For Automobile Industry
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Author : Dr. Neerja R. Aswale
language : en
Publisher: Lulu.com
Release Date :
Retention Factors For Automobile Industry written by Dr. Neerja R. Aswale and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Customer Satisfaction Research Management
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Author : Derek R. Allen
language : en
Publisher: Quality Press
Release Date : 2004-02-11
Customer Satisfaction Research Management written by Derek R. Allen and has been published by Quality Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-11 with Business & Economics categories.
Successful organizations have shifted from being product-based organizations to customer-based organizations, and customer satisfaction management (CSM) is an integral aspect of this new way of thinking. Successfully measuring customer satisfaction can be complicated and very detailed, requiring a great deal of in depth research and analysis. Customer Satisfaction Research Management is intended for advanced service quality managers and marketing researchers involved in the management of customer satisfaction programs. This is the third book in a series by author Derek Allen, focusing on customer satisfaction measurement, analysis, and implementation. Allen begins with the assumption that the reader has at least a minimal familiarity with the psychometric aspects of customer satisfaction measurement, statistical analysis, and linkage research that attempts to establish a causal relationship between customer attitudes and business outcomes. He then builds on this base to first discuss the theoretical relationship between customer satisfaction and financial performance, and then to dive deep into specific applications of customer satisfaction programs. Some of the areas covered include dealing with the challenges of conducting global customer satisfaction measurement programs, linking performance metrics to management compensation systems and financial outcomes, and results deployment. "This book will prove an invaluable resource for research managers charged with developing and implementing customer satisfaction research programs for their organization." Albrecht (Al) Grabenstein First Vice President, Corporate Marketing Comerica "This book describes with outstanding examples how insights gained from deep analysis of customer satisfaction research results can be used to create successful customer relationship marketing strategies and to design effective business processes which improve both customer satisfaction and business results." Lyle Kan Senior Vice President, Performance Management Countrywide Home Loans "Derek Allen offers managers of customer retention programs the tools necessary for the implementation and management of a successful program Managers whose companies have customer relationship management systems in place will also find the discussions on CRM, marketing research, and customer satisfaction very useful." Manuel Gutierrez Director of Market Research Kohler Co.