Customer Oriented Quality Management In The Automotive Industry
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Customer Oriented Quality Management In The Automotive Industry
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Author : Marit Breitfeld
language : en
Publisher: diplom.de
Release Date : 2005-02-28
Customer Oriented Quality Management In The Automotive Industry written by Marit Breitfeld and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-02-28 with Business & Economics categories.
Inhaltsangabe:Abstract: In times of severe competition, it is of crucial importance to create a competitive advantage to differentiate from the competitors and to sustain the business of the company. This thesis intends to show that a customer-focused quality management is one way to create a sustainable competitive advantage. Quality controls along the whole value chain -before, during and after production- leads to failure free products, which save costs on the one hand and have thus a positive influence on the company s revenue. On the other hand failure free products that meet the customers expectations lead to satisfied customers who build up a brand loyalty and conduct retention sales, which have a positive influence on the company s sales, market share as well as the overall image. Furthermore, this thesis points out that it is important to listen to the voice of the customers and get an insight in the customer s needs and wants. To fulfil or even exceed their expectations leads to customer satisfaction, which is a key to success in today s business world. In addition, the customer demands in regard of quality are growing continuously and new technologies are appearing on the markets on a regular basis. Therefore the producers are forced to keep to the latest technology developments and to get hold on the changing customer needs. But even without this external pressure, quality improvement is justified from a cost point of view. The applicability of a customer-oriented quality management is shown in the practical part of this thesis, when the quality of the Saab models is analyzed from the customer s perspective. Due to the arguments, outlined in this thesis, it can be summarized that a quality management with a focus on the needs of the customers in should become a core strategy of any company producing and selling products in order to create customer satisfaction and sustain the business. This thesis deals with the field of quality management in the context of customer satisfaction. To show the practical applicability of quality management, this thesis is looking at how quality management is conducted in the automotive industry, as we compare the Initial Quality Study (IQS) from the market research institute J. D. Power with a survey that was internally conducted at the Saab Automobile AB. Today s business environment creates a growing need for quality management. Tougher competition leads to the demand for cost savings and higher [...]
Customer Retention In The Automotive Industry
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Author : Michael D. Johnson
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Customer Retention In The Automotive Industry written by Michael D. Johnson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen Produktqualität, Kundenzufriedenheit und Unternehmenserfolg und geben praxisorientierte Tips zur Verbesserung.
Quality Planning And Assurance
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Author : Herman Tang
language : en
Publisher: John Wiley & Sons
Release Date : 2021-12-10
Quality Planning And Assurance written by Herman Tang and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-10 with Business & Economics categories.
"Quality planning has been a fundamental industrial practice for several decades, yet there are few comprehensive quality planning textbooks dedicated to the understanding of this subject at the undergraduate and graduate levels. In the quality field, professionals often consider Toyota as a role model for best practices. While one can learn Toyota quality for its principles, its specific practices are not necessarily applicable for every situation. In The Toyota Way to Service Excellence, Dr. Liker and Ross stated, "the Toyota Way training was designed to teach principles rather than specific methodology" (p.32). Similarly, this book focuses on the fundamental principles of quality planning, and extrapolates on their applications in various industries throughout each chapter. For current and future quality professionals, you can start learning these principles, with supporting application examples in this book, and later apply them towards your unique applications. Like one of my students said, "What I enjoyed most about this course was taking the information learned in this course and being able to utilize it within the industry that I currently work in.""--
Global Supply Chain Quality Management
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Author : Barbara B. Flynn
language : en
Publisher: CRC Press
Release Date : 2014-11-21
Global Supply Chain Quality Management written by Barbara B. Flynn and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-21 with Business & Economics categories.
This book draws together key insights from the relevant literature across diverse disciplines and presents detailed research case studies of six extended global supply chains in three industries: toys, food, and pharmaceuticals. These case studies cover U.S. companies with supply chains that extend into China and include the perspectives of U.S. and Chinese executives. The book then presents a conceptual model that synthesizes the literature and case studies, and describes the ways in which alternative product recall strategies influence consumers' perception of an organization's corporate social legitimacy and consumers' future purchasing behaviors.
Positive Quality Management For A Change
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Author : Gottfried Giritzer
language : en
Publisher: BoD – Books on Demand
Release Date : 2013-07-30
Positive Quality Management For A Change written by Gottfried Giritzer and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-30 with Business & Economics categories.
Who needs quality management? And what does it do for a company? Quality management helps companies be effective and efficient. Internal processes, services, products - all this and much more can be improved by it. Gottfried Giritzer is an accomplished quality manager and is well-versed in all facets of his field. Yet, he had no interest in writing a dry technical book. Instead, his protagonist Graham Gishler recounts his personal experiences. Not difficult to guess that the inventive quality manager Gishler holds some of the same autobiographical traits as the author. Equipped with common sense, Gishler sets about introducing a few improvements at a manufacturer of electronic devices. More by accident than planned, and eyed with much suspicion, Gishler and his few fellow colleagues, head down the stony path that will lead to systematic quality management. They are driven by curiosity and enjoy their journey through uncharted territory. And their pioneer spirit is rewarded ... By regarding the management system as a sensible guideline that should be used to ensure the global optimum of the company, he is able to find acceptance among all employees. He also finds it helpful to combine multiple guideline systems, such as environmental, safety and quality management within an integrated management system - especially when it is applied intelligently and fairly simply. Although the story is full of experiences, it is mainly a fictional one. Narrative freedom allows the author to incorporate anecdotes and irony to show how management can cheerfully and unknowingly end up on the wrong path. This book is meant to assist employees and management working in the field of quality management, as well as in any other area of a company. Because the following holds true: not only can you learn from your mistakes, but from your success as well.
The Customer Driven Company
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Author : William E. Eureka
language : en
Publisher: Irwin Professional Publishing
Release Date : 1994
The Customer Driven Company written by William E. Eureka and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Quality function deployment (QFD) is a powerful tool that helps companies identify and meet customer needs and produce quality- and cost-driven products. The authors show why QFD is needed and how it can be incorporated into any company, regardless of product line, service, or business environment. This easy-to-understand, revised guide gives readers a complete introduction to QFD and how it can prevent design details from being overlooked in the rush to get products to market.
Total Quality Management
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Author : G. Kanji
language : en
Publisher: Springer Science & Business Media
Release Date : 1995-03-31
Total Quality Management written by G. Kanji and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-03-31 with Business & Economics categories.
In this book leading experts including George Box, Noriaki Kano, Yoshio Kondo, John Oakland and James Harrington, analyse and document various aspects of Total Quality Management. Contributions range from discussions of the principles, strategy, culture, leadership, eduction and benchmarking to world class experience and achieving excellence both in the manufacturing and service industries. With over 100 contributions this book is an invaluable resource for the total quality managment journey. It will be of special interest to educationalists, academics, senior managers and directors, and quality practitioners from both the public and private sectors.
Customer And Market Driven Quality Management
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Author : Johnson Aimie Edosomwan
language : en
Publisher: WCB/McGraw-Hill
Release Date : 1993-01-01
Customer And Market Driven Quality Management written by Johnson Aimie Edosomwan and has been published by WCB/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-01-01 with Business & Economics categories.
Provides practical guidelines and techniques that illustrate how to successfully create and manage customer-driven organizations. This unique look at TQM covers a wide range of quality topics and tools and includes case studies and over 150 working exercises to help readers understand and implement the book's quality-building principles. Edosomwan helps companies adopt the characteristics of market leaders to increase profits, prevent errors and effectively manage costs incurred from quality improvement processes, and more.
Dictionary Of Corporate Social Responsibility
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Author : Samuel O. Idowu
language : en
Publisher: Springer
Release Date : 2015-02-03
Dictionary Of Corporate Social Responsibility written by Samuel O. Idowu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-03 with Business & Economics categories.
This book is a concise and authoritative reference work and dictionary in the field of corporate social responsibility, sustainability, business ethics and corporate governance. It provides reliable definitions to more than 600 terms and concepts for researchers and professionals alike. By its definitions the dictionary helps users to understand the meanings of commonly used terms in CSR, and the roles and functions of CSR-related international organizations. Furthermore, it helps to identify keynotes on international guidelines, codes and principles relevant to CSR. The role of CSR in the business world has developed from a fig leaf marketing front into an important and indispensable aspect of corporate behavior over the past years. Sustainable strategies are valued, desired and deployed more and more by relevant players in business, politics, and societies all over the world. Both research and corporate practice therefore see CSR as a guiding principle for business success.
The Iso Ts 16949 Implementation Guide
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Author : Chad Kymal
language : en
Publisher: Paton Professional
Release Date : 2004
The Iso Ts 16949 Implementation Guide written by Chad Kymal and has been published by Paton Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.