Customer Relationship Management A Step
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Customer Relationship Management A Step
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Author : H. Peeru Mohamed
language : en
Publisher: Vikas Publishing House
Release Date : 2003-01-01
Customer Relationship Management A Step written by H. Peeru Mohamed and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-01 with Customer relations categories.
This book succinctly explains the cardinal principles of effective customer relationship management (CRM) acquiring, retaining and expanding customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in comprehensive manner. The book would serve as a useful source of reference for designing, developing and implementing CRM in any organization.
Customer Relationship Management
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Author : V. Kumar
language : en
Publisher: Springer
Release Date : 2018-05-15
Customer Relationship Management written by V. Kumar and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-15 with Business & Economics categories.
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
Customer Relationship Management Simple Steps To Win Insights And Opportunities For Maxing Out Success
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Author : Gerard Blokdijk
language : en
Publisher: Complete Publishing
Release Date : 2015-10-05
Customer Relationship Management Simple Steps To Win Insights And Opportunities For Maxing Out Success written by Gerard Blokdijk and has been published by Complete Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-05 with Reference categories.
The one-stop-source powering Customer Relationship Management success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Customer Relationship Management knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Customer Relationship Management innovation - INCLUDED are numerous real-world Customer Relationship Management blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What constitutes customer relationship management? What is customer relationship management in business? What strategy does Walmart use for customer relationship management? How did customer relationship management develop? Are Google working on their own Customer Relationship Management (CRM) system? What's the single best technique you've learned in customer relationship management (CRM)? What is the best customer relationship management CRM software in the market? What customer relationship management programs are retailers using? How does Walmart use a customer relationship management solution? How do companies evaluate customer-relationship management? What benefits does customer relationship management offer to a company? What are the advantages of customer relationship management in business? How is natural language processing used in customer relationship management? What is the difference between customer experience management and customer relationship management? What CRM (customer relationship management) software are you using for your business? What purpose does customer relationship management serve to a company? What are your biggest challenges with your CRM (customer relationship management)? ...and much more...
Customer Relationship Management
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Author : Kristin L. Anderson
language : en
Publisher: McGraw Hill Professional
Release Date : 2001-09-22
Customer Relationship Management written by Kristin L. Anderson and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-09-22 with Business & Economics categories.
This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.
Customer Relationship Management
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Author : Subhasish Das
language : en
Publisher: Excel Books India
Release Date : 2007
Customer Relationship Management written by Subhasish Das and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Contracting out categories.
This book provides a perceptive on CRM that we believe has been lacking for some time i.e. how to use CRM and its implementation on ITES/BPO.This book gives an overview CRM its implementation on BPO/ITES and certainly helps the aspiring people who want to join the growing industry of ITES.It is not a theoretical treatise on CRM, nor is it an untested vision of futurists. Every chapter is based on the author's real world observation and experiences with companies. This book is eminently practical for ITES/BPO, ITES training centers.
Customer Relationship Management
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Author : Lakshman Jha
language : en
Publisher: Global India Publications
Release Date : 2008
Customer Relationship Management written by Lakshman Jha and has been published by Global India Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
A managers, whether brand-new to their postions or well established in the corporate hirearchy, can use a little brushing-up now and then. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one today's hottest topics. Customer relationships management: A strategic approach supplies easy-to-apply sloutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective and how to create and manage both short-and long -term relationships.This book acquaints student focuses on the strategic side of customer relationship management.The text provides students with and understanding of customer relationship management and its applications in the business fields of marketing and sales.
Customer Relationship Management
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Author : R. Shanthi
language : en
Publisher: MJP Publisher
Release Date : 2019-06-05
Customer Relationship Management written by R. Shanthi and has been published by MJP Publisher this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-05 with Business & Economics categories.
CUSTOMER RELATIONSHIP MANAGEMENTOPERATIONAL CRMANALYTICAL CRMCOLLABORATIVE CRMRELATIONSHIP MANAGEMENTTHE CRM MODELSELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM)CRM IMPLEMENTATIONAPPLICATIONS OF CRM IN HEALTH SECTORFINANCIAL SYSTEM OVERVIEWAPPLICATIONS OF CRM IN THE MANUFACTURING SECTORAPPLICATION OF CRM IN RETAIL SECTORAPPLICATION OF CRM INTELECOM SECTORFUTURE OF CRMConclusionReferenceIndex
Customer Relationship Management
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Author : Francis Buttle
language : en
Publisher: Routledge
Release Date : 2009
Customer Relationship Management written by Francis Buttle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Strategic Customer Management
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Author : Adrian Payne
language : en
Publisher: Cambridge University Press
Release Date : 2013-03-28
Strategic Customer Management written by Adrian Payne and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-28 with Business & Economics categories.
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.
Customer Relationship Management
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Author : Rajendra Kumar Sugandhi
language : en
Publisher: New Age International
Release Date : 2003
Customer Relationship Management written by Rajendra Kumar Sugandhi and has been published by New Age International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Customer relations categories.
Customer Relationship Management (Crm) Has Become A Vital Tool In Retaining Customers And Consolidating An Organisation S Market Share. This Book Presents A Clear And Succinct Exposition Of The Concepts And Strategies Involved In Crm. The Exposition Is Suitably Illustrated With A Variety Of Case Studies From Both Consumer And Core Sectors. The Book Focuses On The Key Components Of Crm -Consumer Behaviour -Customer Satisfaction And Loyalty -Responsive Response -Service And Complaints Management And Discusses Them In Considerable Detail. Measurement Techniques And Various Methods Of Analysing Customer Responses Are Also Suitably Discussed. The Training And Re-Orientation Of Human Resources For Effective Crm Are Highlighted. With Its Incisive Exposition And Vivid Cases, This Book Would Be Extremely Useful For Business And Marketing Management Executives And Students.