Customer Satisfaction Measurement Simplified
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Customer Satisfaction Evaluation
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Author : Evangelos Grigoroudis
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-11-07
Customer Satisfaction Evaluation written by Evangelos Grigoroudis and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-07 with Business & Economics categories.
This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.
Measuring Customer Satisfaction And Loyalty
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Author : Bob E. Hayes
language : en
Publisher: Quality Press
Release Date : 2008-04-22
Measuring Customer Satisfaction And Loyalty written by Bob E. Hayes and has been published by Quality Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-22 with Business & Economics categories.
The third edition of this best-seller updates its detailed information about how to construct, evaluate, and use questionnaires, and adds an entirely new chapter on customer loyalty. Included are two different methods of sampling and determining an appropriate sample size for reliable results; the reliability and validity of results; real examples of customer satisfaction measures and how they can be used; guidelines for developing questionnaires; scale development; the concept of quality; frequencies; sampling error; two methods of determining important service or product characteristics as perceived by the customer; discussion on the measurement and meaning of customer loyalty, and methods for loyalty-based management. -Readers will gain a sound grasp of the scientific methodology used to construct and use questionnaires utilizing the author's systematic approach. They will be able to pinpoint and focus on the most relevant topics, and study both the qualitative and quantitative aspects of questionnaire design and evaluation. These and many more important scientific principles are presented in simple, understandable terms.
Customer Satisfaction Measurement Simplified
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Author : Terry G. Vavra
language : en
Publisher:
Release Date : 2002
Customer Satisfaction Measurement Simplified written by Terry G. Vavra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Consommateurs categories.
Recent changes to the ISO 9001:2000 international standards require that organizations must have an effective method of measuring customer satisfaction to achieve ISO certification. In addition to maintaining thorough documentation of each process, these organizations must also measure the effectiveness of that process, along with the consequences for the customers. Customer Satisfaction Measurement Simplified is the first book on the market specifically written to assist on attaining this requirement. Using graphics, charts, and real data with examples drawn from the authores own experiences, Customer Satisfaction Measurement Simplified will guide you through the process of implementing a customer satisfaction measurement process to help your organization meet ISO 9001 certification. Use Customer Satisfaction Measurement to Improve Performance Intended to address the practical questions of quality and satisfaction professionals who need quick answers to specific issues, Customer Satisfaction Measurement Simplified is a concise guide that will show how to implement an efficient measurement system. Terry Vavra begins by demonstrating how to identify the requirements of the customer, then explains the best way to measure the level of satisfaction, and finally how to analyze and report the data collected. In this era of increased competition and globalized economies, businesses are striving to find any point of uniqueness to distinguish themselves from the competition. By effectively measuring customer satisfaction levels, organizations can demonstrate how they differentiate from the competition. Contains a bonus CD-ROM with additional information, charts and templates. Ahora disponible en espaol.
Customer Satisfaction Research Management
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Author : Derek R. Allen
language : en
Publisher: Quality Press
Release Date : 2004-02-11
Customer Satisfaction Research Management written by Derek R. Allen and has been published by Quality Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-11 with Business & Economics categories.
Successful organizations have shifted from being product-based organizations to customer-based organizations, and customer satisfaction management (CSM) is an integral aspect of this new way of thinking. Successfully measuring customer satisfaction can be complicated and very detailed, requiring a great deal of in depth research and analysis. Customer Satisfaction Research Management is intended for advanced service quality managers and marketing researchers involved in the management of customer satisfaction programs. This is the third book in a series by author Derek Allen, focusing on customer satisfaction measurement, analysis, and implementation. Allen begins with the assumption that the reader has at least a minimal familiarity with the psychometric aspects of customer satisfaction measurement, statistical analysis, and linkage research that attempts to establish a causal relationship between customer attitudes and business outcomes. He then builds on this base to first discuss the theoretical relationship between customer satisfaction and financial performance, and then to dive deep into specific applications of customer satisfaction programs. Some of the areas covered include dealing with the challenges of conducting global customer satisfaction measurement programs, linking performance metrics to management compensation systems and financial outcomes, and results deployment. "This book will prove an invaluable resource for research managers charged with developing and implementing customer satisfaction research programs for their organization." Albrecht (Al) Grabenstein First Vice President, Corporate Marketing Comerica "This book describes with outstanding examples how insights gained from deep analysis of customer satisfaction research results can be used to create successful customer relationship marketing strategies and to design effective business processes which improve both customer satisfaction and business results." Lyle Kan Senior Vice President, Performance Management Countrywide Home Loans "Derek Allen offers managers of customer retention programs the tools necessary for the implementation and management of a successful program Managers whose companies have customer relationship management systems in place will also find the discussions on CRM, marketing research, and customer satisfaction very useful." Manuel Gutierrez Director of Market Research Kohler Co.
Customer Satisfaction Measurement For Iso 9000 2000
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Author : Bill Self
language : en
Publisher: Routledge
Release Date : 2007-08-15
Customer Satisfaction Measurement For Iso 9000 2000 written by Bill Self and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-15 with Business & Economics categories.
For the first time, the ISO 9000 quality management standard requires that registered companies measure customer satisfaction. Many customer surveys produce misleading results due to poor questionnaire design, inappropriate data collection methods and invalid statistic analysis. Customer Satisfaction Measurement for ISO 9000 explains in a clear and simple manner how to conduct a professional customer satisfaction survey that will produce a reliable result - as well as being consistent with the requirements of ISO 9001:2000. Each step of the customer satisfaction measurement process is explained sequentially and each is linked to appropriate clauses in the ISO 9001:2000 statement.
Critical Success Factors Simplified
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Author : Marvin T. Howell
language : en
Publisher: CRC Press
Release Date : 2009-11-20
Critical Success Factors Simplified written by Marvin T. Howell and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-20 with Business & Economics categories.
Critical-to-success factors (CSFs) have become essential elements to strategic planning and no business can achieve consistent success without effectively adopting them. To take full advantage of CSFs, however, an organization must first understand what they are and how they can be used to drive organizational initiatives and processes. Critical Su
Linking Customer And Employee Satisfaction To The Bottom Line
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Author : Derek R. Allen
language : en
Publisher: Quality Press
Release Date : 2002-06-30
Linking Customer And Employee Satisfaction To The Bottom Line written by Derek R. Allen and has been published by Quality Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-06-30 with Business & Economics categories.
Most organizations recognize the impact that both customer and employee satisfaction have on overall financial performance. Actually acting on that information is the hard part. That is the focus of Linking Customer and Employee Satisfaction to the Bottom Line, which focuses on the relationship between customer satisfaction and tangible business outcomes like market share, revenue, and profitability. Intended for advanced service quality managers and marketing researchers with more than a modest exposure to statistical data analysis, this book provides a comprehensive overview of how these data may be related to critical business outcomes. Perhaps more importantly, researchers with mature customer satisfaction systems may use the techniques described in this book to maximize the value of their existing programs. While no technique or methodology can guarantee a strong link between customer satisfaction and key business outcomes, this book can ensure that appropriate scales, variables, and assumptions are used.
Strategic Planning Simplified
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Author : Stephen Haines
language : en
Publisher: Systems Thinking Press
Release Date : 2007
Strategic Planning Simplified written by Stephen Haines and has been published by Systems Thinking Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
"Successful strategic planning presents a reinvented model of strategic planning for the twenty-first century. Its objective is to help teams, departments, and busineses of all sizes and types to plan and implement strategies in an efficient, holistic, and integrated manner ... "--p. 3.
Summary The Customer Driven Company
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-10-14
Summary The Customer Driven Company written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-14 with Business & Economics categories.
The must-read summary of Richard C. Whiteley's book: "The Customer Driven Company: Moving from Talk to Action". This complete summary of the ideas from Richard C. Whiteley's book "The Customer Driven Company" shows that customer satisfaction is the key to a long-term, successful business. In his book, the author explains the seven fundamentals of a customer driven business. Successful companies will create a consumer vision, treat their feedback seriously and learn from others who deal with customers well. They will create a culture where every employee is interested in customer satisfaction and eliminate any procedure that hampers consumer’s gratification. Good businesses will not only say they care about their customers, they will show it. This summary is a must-read for any leader who wants to start focusing on customers and reaping the rewards. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Customer Driven Company" and discover the key to success in today's competitive economy.
The Certified Manager Of Quality Organizational Excellence Handbook Fourth Edition
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Author : Russell T. Westcott
language : en
Publisher: Quality Press
Release Date : 2013-10-07
The Certified Manager Of Quality Organizational Excellence Handbook Fourth Edition written by Russell T. Westcott and has been published by Quality Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-07 with Business & Economics categories.
This handbook is a comprehensive reference source designed to help professionals address organizational issues from the application of the basic principles of management to the development of strategies needed to deal with the technological and societal concerns of the new millennium. The content of this fourth edition has been revised to reflect a more current global perspective and to match the updated Body of Knowledge (BoK) of ASQs Certified Manager of Quality/Organizational Excellence (CMQ/OE). In order to provide a broad perspective of quality management, this book has specifically been written to address: Historical perspectives relating to the evolution of particular aspects of quality management, including recognized experts and their contributions Key principles, concepts, and terminology relevant in providing quality leadership, and communicating quality needs and results Benefits associated with the application of key concepts and quality management principles Best practices describing recognized approaches for good quality management Barriers to success, including common problems that the quality manager might experience when designing and implementing quality management, and insights as to why some quality initiatives fail Guidance for preparation to take the CMQ/OE examination. Organized to follow the BoK exactly, throughout each section of this handbook the categorical BoK requirements associated with good quality management practices for that section are shown in a box preceding the pertinent text. These BoK requirements represent the range of content and the cognitive level to which multiple-choice questions can be presented. Although this handbook thoroughly prepares individuals for the ASQ CMQ/OE exam, the real value resides in post-exam usage as a day-to-day reference source for assessing quality applications and methodologies in daily processes. The content is written from the perspective of practitioners, and its relevance extends beyond traditional product quality applications.