Customer Segmentation And Clustering Using Sas Enterprise Miner Third Edition
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Customer Segmentation And Clustering Using Sas Enterprise Miner Third Edition
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Author : Randall S. Collica
language : en
Publisher: SAS Institute
Release Date : 2017-03-23
Customer Segmentation And Clustering Using Sas Enterprise Miner Third Edition written by Randall S. Collica and has been published by SAS Institute this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-23 with Business & Economics categories.
Résumé : A working guide that uses real-world data, this step-by-step resource will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. --
Data Mining And Predictive Analytics
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Author : Daniel T. Larose
language : en
Publisher: John Wiley & Sons
Release Date : 2015-03-16
Data Mining And Predictive Analytics written by Daniel T. Larose and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-16 with Computers categories.
Learn methods of data analysis and their application to real-world data sets This updated second edition serves as an introduction to data mining methods and models, including association rules, clustering, neural networks, logistic regression, and multivariate analysis. The authors apply a unified “white box” approach to data mining methods and models. This approach is designed to walk readers through the operations and nuances of the various methods, using small data sets, so readers can gain an insight into the inner workings of the method under review. Chapters provide readers with hands-on analysis problems, representing an opportunity for readers to apply their newly-acquired data mining expertise to solving real problems using large, real-world data sets. Data Mining and Predictive Analytics: Offers comprehensive coverage of association rules, clustering, neural networks, logistic regression, multivariate analysis, and R statistical programming language Features over 750 chapter exercises, allowing readers to assess their understanding of the new material Provides a detailed case study that brings together the lessons learned in the book Includes access to the companion website, www.dataminingconsultant, with exclusive password-protected instructor content Data Mining and Predictive Analytics will appeal to computer science and statistic students, as well as students in MBA programs, and chief executives.
Advanced Analytics Methodologies
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Author : Michele Chambers
language : en
Publisher: Pearson Education
Release Date : 2014-08-27
Advanced Analytics Methodologies written by Michele Chambers and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-27 with Business & Economics categories.
Advanced Analytics Methodologies is today's definitive guide to analytics implementation for MBA and university-level business students and sophisticated practitioners. Its expanded, cutting-edge coverage helps readers systematically "jump the gap" between their organization's current analytical capabilities and where they need to be. Step by step, Michele Chambers and Thomas Dinsmore help readers customize a complete roadmap for implementing analytics that supports unique corporate strategies, aligns with specific corporate cultures, and serves unique customer and stakeholder communities. Drawing on work with dozens of leading enterprises, Michele Chambers and Thomas Dinsmore provide advanced applications and examples not available elsewhere, describe high-value applications from many industries, and help you systematically identify and deliver on your company's best opportunities. They show how to: Go beyond the Analytics Maturity Model: power your unique business strategy with an equally focused analytics strategy Link key business objectives with core characteristics of your organization, value chain, and stakeholders Take advantage of game changing opportunities before competitors do Effectively integrate the managerial and operational aspects of analytics Measure performance with dashboards, scorecards, visualization, simulation, and more Prioritize and score prospective analytics projects Identify "Quick Wins" you can implement while you're planning for the long-term Build an effective Analytic Program Office to make your roadmap persistent Update and revise your roadmap for new needs and technologies This advanced text will serve the needs of students and faculty studying cutting-edge analytics techniques, as well as experienced analytics leaders and professionals including Chief Analytics Officers; Chief Data Officers; Chief Scientists; Chief Marketing Officers; Chief Risk Officers; Chief Strategy Officers; VPs of Analytics or Big Data; data scientists; business strategists; and many line-of-business executives.
Data Preparation For Analytics Using Sas
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Author : Gerhard Svolba
language : en
Publisher: SAS Institute
Release Date : 2006-11-27
Data Preparation For Analytics Using Sas written by Gerhard Svolba and has been published by SAS Institute this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-27 with Computers categories.
Written for anyone involved in the data preparation process for analytics, Gerhard Svolba's Data Preparation for Analytics Using SAS offers practical advice in the form of SAS coding tips and tricks, and provides the reader with a conceptual background on data structures and considerations from a business point of view. The tasks addressed include viewing analytic data preparation in the context of its business environment, identifying the specifics of predictive modeling for data mart creation, understanding the concepts and considerations of data preparation for time series analysis, using various SAS procedures and SAS Enterprise Miner for scoring, creating meaningful derived variables for all data mart types, using powerful SAS macros to make changes among the various data mart structures, and more!
Customer Segmentation And Clustering Using Sas Enterprise Miner
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Author : Randall S. Collica
language : es
Publisher:
Release Date : 2011
Customer Segmentation And Clustering Using Sas Enterprise Miner written by Randall S. Collica and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Crm Segmentation And Clustering Using Sas Enterprise Miner
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Author : Randall S. Collica
language : en
Publisher: SAS Press
Release Date : 2007
Crm Segmentation And Clustering Using Sas Enterprise Miner written by Randall S. Collica and has been published by SAS Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business categories.
Understanding the customer is critical to your company's success. In this instructive guide, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today's businesses want. Step-by-step examples and exercises clearly illustrate the concepts of segmentation and clustering in the context of CRM. The book, with a foreword by Michael J. A. Berry, is sectioned into three parts. Part 1 reviews the basics of segmentation and clustering at an introductory level, providing examples from a variety of industries. Part 2 offers an in-depth treatment of segmentation with practical topics such as when and how to update your models and clustering with many attributes. Part 3 goes beyond traditional segmentation practices to introduce recommended strategies for clustering product affinities, handling missing data, and incorporating textual records into your predictive model with SAS Text Miner software.This straight-forward guide will appeal to anyone who seeks to better understand customers or prospective customers. Additionally, professors and students will find the book well suited for a business data mining analytics course in an MBA program or related course of study. You should understand basic statistics, but no prior knowledge of data mining or SAS Enterprise Miner is required. Included on your bonus CD-ROM are the following: example SAS code, data sets, macros, and Enterprise Miner templates.
Crm Segmentation And Clustering Using Sas R Enterprise Miner Tm
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Author : Randall S. Collica
language : en
Publisher:
Release Date : 2002
Crm Segmentation And Clustering Using Sas R Enterprise Miner Tm written by Randall S. Collica and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
Data Mining Techniques Segmentation With Sas Enterprise Miner
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Author : Scientific Books
language : en
Publisher: CreateSpace
Release Date : 2015-05-08
Data Mining Techniques Segmentation With Sas Enterprise Miner written by Scientific Books and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-08 with categories.
SAS Institute implements data mining in Enterprise Miner software, which will be used in this book focused segmentation tasks. SAS Institute defines the concept of Data Mining as the process of selecting (Selecting), explore (Exploring), modify (Modifying), modeling (Modeling) and rating (Assessment) large amounts of data with the aim of uncovering unknown patterns which can be used as a comparative advantage with respect to competitors. This process is summarized with the acronym SEMMA which are the initials of the 5 phases which comprise the process of Data Mining according to SAS Institute. The essential content of the book is as follows: SAS ENTERPRISE MINER WORKING ENVIRONMENTSEGMENTATION PREDICTIVE TECHNIQUES MODELING PREDICTIVE TECHNIQUES FOR SEGMENTATION REGRESSION NODE: MULTIPLE REGRESSION MODEL LOGISTIC REGRESSION DMINE REGRESSION NODE SEGMENTATION PREDICTIVE TECHNIQUES. DECISION TREES DECISION TREE NODE DECISION TREE INTERACTIVE TRAINING DECISION TREE NODE OUTPUT DATA SOURCES GRADIENT BOOSTING NODE SEGMENTATION PREDICITIVE MODELS WITH NEURAL NETWORKS NEURAL NETWORKS FOR SEGMENTATION OPTIMIZATION AND ADJUSTMENT OF SEGMENTATION MODELS WITH NETS: NEURAL NETWORK NODE SIMPLE NEURAL NETWORKS PERCEPTRONS HIDDEN LAYERS MULTILAYER PERCEPTRONS (MLPS) RADIAL BASIS FUNCTION (RBF) NETWORKS LOCAL PROCESSING NETWORKS SCORING NEURAL NETWORK NODE TRAIN PROPERTIES NEURAL NETWORK NODE RESULTS AUTONEURAL NODE NETWORK ARCHITECTURES DM NEURAL NODE ENSEMBLE NODE SEGMENTATION DESCRIPTIVE TECHNIQUES. CLUSTER ANALYSIS CLUSTER ANALYSIS ON ENTERPRISE MINER CLUSTER NODE SOM/KOHONEN NODE VARIABLE CLUSTERING NODE PREDICTIVE MODELING WITH VARIABLE CLUSTERING EXAMPLE ASSESS PHASE IN SEGMENTATION PREDICTIVE MODELS CUTOFF NODE SCORE NODE SEGMENT PROFILE NODE
Cluster Analysis And Decision Trees With Sas Enterprise Miner
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Author : Scientific Books
language : en
Publisher: CreateSpace
Release Date : 2015-06-22
Cluster Analysis And Decision Trees With Sas Enterprise Miner written by Scientific Books and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-22 with categories.
SAS Institute implements data mining in Enterprise Miner software, which will be used in this book focused in Cluster Analysis and Decision Trees. SAS Institute defines the concept of Data Mining as the process of selecting (Selecting), explore (Exploring), modify (Modifying), modeling (Modeling) and rating (Assessment) large amounts of data with the aim of uncovering unknown patterns which can be used as a comparative advantage with respect to competitors. This process is summarized with the acronym SEMMA which are the initials of the 5 phases which comprise the process of Data Mining according to SAS Institute."
Introduction To Data Mining Using Sas Enterprise Miner
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Author : Patricia B. Cerrito
language : en
Publisher: SAS Press
Release Date : 2006
Introduction To Data Mining Using Sas Enterprise Miner written by Patricia B. Cerrito and has been published by SAS Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Data mining categories.
"This manual provides a general, practical introduction to data mining using SAS Enterprise Miner and SAS Text Miner software"--Preface.