Customers Included
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Customers Included
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Author : Mark Hurst
language : en
Publisher: Creative Good
Release Date : 2015-04-20
Customers Included written by Mark Hurst and has been published by Creative Good this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-20 with categories.
Why do companies so often fail to give customers what they want? "Customers Included" provides a roadmap for any executive or entrepreneur who wants to create better products and services. Using real-world case studies-from Apple, Google, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber-the book clearly explains why including the customer is an essential ingredient of success for any team, company, or organization. Mark Hurst, a pioneer in the field of customer experience, provides practical tips for a strategic, customer-inclusive approach that generates results.
The Hidden Power Of Your Customers
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Author : Becky Carroll
language : en
Publisher: John Wiley & Sons
Release Date : 2011-06-28
The Hidden Power Of Your Customers written by Becky Carroll and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-28 with Business & Economics categories.
Winning strategies to keep your existing customers coming back A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset—and boost your business—by tapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their existing customers—their least expensive, most easily acquired sales—to slip away. Don't let this happen to you! Learn how to strengthen your business using social entrepreneur Becky Carroll's four keys to unleash The Hidden Power of Your Customers. This easy-to-read and practical guide features useful steps, inspirational stories, and real-world examples so you can create a customer strategy that keeps customers coming back (and telling their friends and colleagues). Reveals four keys to success: relevant marketing, orchestrated customer experience, customer-focused culture, and killer customer service Details a fundamental shift that needs to take place in how businesses treat their existing customers The author writes the blog "Customers Rock!" and is the Social Media Correspondent for NBC/7 San Diego
Customers Included How To Transform Products Companies And The World With A Single Step
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Author : Mark Hurst
language : en
Publisher: Creative Good
Release Date : 2013-10-01
Customers Included How To Transform Products Companies And The World With A Single Step written by Mark Hurst and has been published by Creative Good this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-01 with Business & Economics categories.
Why do companies so often fail to give customers what they want? "Customers Included" provides a roadmap for any executive or entrepreneur who wants to create better products and services. Using real-world case studies - from Apple, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber - the book clearly explains why including the customer is an essential ingredient of success for any team, company, or organization. Coauthors Mark Hurst and Phil Terry, pioneers in the field of customer experience, provide practical tips for a strategic, customer-inclusive approach that generates results.
Federal Communications Commission Reports
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Author : United States. Federal Communications Commission
language : en
Publisher:
Release Date : 1975-02-21
Federal Communications Commission Reports written by United States. Federal Communications Commission and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975-02-21 with Telecommunication categories.
Customer Relationship Management
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Author : Roger J. Baran
language : en
Publisher: Taylor & Francis
Release Date : 2016-12-08
Customer Relationship Management written by Roger J. Baran and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-08 with Business & Economics categories.
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
Federal Register
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Author :
language : en
Publisher:
Release Date : 2013-07
Federal Register written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07 with Delegated legislation categories.
Code Of Federal Regulations
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Author :
language : en
Publisher:
Release Date :
Code Of Federal Regulations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Administrative law categories.
Enforcement Of The Community Reinvestment Act
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Author : United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on Consumer and Regulatory Affairs
language : en
Publisher:
Release Date : 1990
Enforcement Of The Community Reinvestment Act written by United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on Consumer and Regulatory Affairs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Bank loans categories.
Impacts Of The Proposed Waters Of The United States Rule On State And Local Governments And Stakeholders
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Author : United States. Congress. Senate. Committee on Environment and Public Works. Subcommittee on Fisheries, Water, and Wildlife
language : en
Publisher:
Release Date : 2015
Impacts Of The Proposed Waters Of The United States Rule On State And Local Governments And Stakeholders written by United States. Congress. Senate. Committee on Environment and Public Works. Subcommittee on Fisheries, Water, and Wildlife and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Abuse of administrative power categories.
Insights Innovation And Analytics For Optimal Customer Engagement
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Author : Nagaraj, Samala
language : en
Publisher: IGI Global
Release Date : 2021-02-12
Insights Innovation And Analytics For Optimal Customer Engagement written by Nagaraj, Samala and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-12 with Business & Economics categories.
Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.