Cybersecurity And Consumer Data
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Cybersecurity And Consumer Data
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Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection
language : en
Publisher:
Release Date : 2003
Cybersecurity And Consumer Data written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Computer networks categories.
Cybersecurity And Consumer Data
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Author : United States House of Representatives
language : en
Publisher:
Release Date : 2019-12-07
Cybersecurity And Consumer Data written by United States House of Representatives and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-07 with categories.
Cybersecurity and consumer data: what's at risk for the consumer?: hearing before Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce, House of Representatives, One Hundred Eighth Congress, first session, November 19, 2003.
Customer Data And Privacy The Insights You Need From Harvard Business Review
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Author : Harvard Business Review
language : en
Publisher: Harvard Business Press
Release Date : 2020-09-22
Customer Data And Privacy The Insights You Need From Harvard Business Review written by Harvard Business Review and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-22 with Business & Economics categories.
Collect data and build trust. With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust? Customer Data and Privacy: The Insights You Need from Harvard Business Review brings you today's most essential thinking on customer data and privacy to help you understand the tangled interdependencies and complexities of this evolving issue. The lessons in this book will help you develop strategies that allow your company to be a good steward, collecting, using, and storing customer data responsibly. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.
The Intelligent Marketer S Guide To Data Privacy
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Author : Robert W. Palmatier
language : en
Publisher: Springer
Release Date : 2019-02-02
The Intelligent Marketer S Guide To Data Privacy written by Robert W. Palmatier and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-02 with Business & Economics categories.
Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects on customers’ trust, relationships, and ultimately financial performance. Big data, privacy, and cybersecurity often is relegated to IT and legal teams with minimal regard for customer relationships. This book fills the void by taking a customer-centric approach to privacy. It offers both defensive and offensive marketing-based privacy strategies that strongly position firms in today’s data-intensive landscape. The book also helps managers anticipate future consumer and legislative trends. Drawing from the authors’ own work and extant research, this book offers a compelling guide for building and implementing big data- and privacy-informed business strategies. Specifically, the book: · -Describes the consumer psychology of privacy · -Deconstructs relevant legal and regulatory issues · - Offers defensive privacy strategies · - Describes offensive privacy strategies · Provides an executive summary with the Six Tenets for Effective Privacy Marketing This book will be useful to managers, students, or the casual reader who is interested in how and why big data and consumer privacy are transforming business. Moving beyond summary privacy insights, the book also offers a detailed and compelling action plan for improving performance by protecting against privacy threats as well as developing and implementing offensive privacy strategy. In the future, many firms will be competing through an integrated, customer-centric big data privacy strategy and this book will guide managers in this journey.
Cybersecurity And Decision Makers
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Author : Marie De Fréminville
language : en
Publisher: John Wiley & Sons
Release Date : 2020-04-09
Cybersecurity And Decision Makers written by Marie De Fréminville and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-09 with Computers categories.
Cyber security is a key issue affecting the confidence of Internet users and the sustainability of businesses. It is also a national issue with regards to economic development and resilience. As a concern, cyber risks are not only in the hands of IT security managers, but of everyone, and non-executive directors and managing directors may be held to account in relation to shareholders, customers, suppliers, employees, banks and public authorities. The implementation of a cybersecurity system, including processes, devices and training, is essential to protect a company against theft of strategic and personal data, sabotage and fraud. Cybersecurity and Decision Makers presents a comprehensive overview of cybercrime and best practice to confidently adapt to the digital world; covering areas such as risk mapping, compliance with the General Data Protection Regulation, cyber culture, ethics and crisis management. It is intended for anyone concerned about the protection of their data, as well as decision makers in any organization.
Business Analytics And Cyber Security Management In Organizations
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Author : Rajagopal,
language : en
Publisher: IGI Global
Release Date : 2016-11-17
Business Analytics And Cyber Security Management In Organizations written by Rajagopal, and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-17 with Computers categories.
Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.
Protecting Personal Consumer Information From Cyber Attacks And Data Breaches
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Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation
language : en
Publisher:
Release Date : 2014
Protecting Personal Consumer Information From Cyber Attacks And Data Breaches written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Computer security categories.
Cybersecurity And Consumer Data
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Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection
language : en
Publisher:
Release Date : 2004
Cybersecurity And Consumer Data written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Computer networks categories.
Issued in error with alternate call number.
Cybersecurity Litigation
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Author : Samuel Rosenthal (Lawyer)
language : en
Publisher: Bureau of National Affairs (BNA)
Release Date : 2015
Cybersecurity Litigation written by Samuel Rosenthal (Lawyer) and has been published by Bureau of National Affairs (BNA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Computer security categories.
Beyond Cybersecurity
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Author : James M. Kaplan
language : en
Publisher: John Wiley & Sons
Release Date : 2015-04-03
Beyond Cybersecurity written by James M. Kaplan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-03 with Business & Economics categories.
Move beyond cybersecurity to take protection of your digital business to the next level Beyond Cybersecurity: Protecting Your Digital Business arms your company against devastating online security breaches by providing you with the information and guidance you need to avoid catastrophic data compromise. Based upon highly-regarded risk assessment analysis, this critical text is founded upon proprietary research, client experience, and interviews with over 200 executives, regulators, and security experts, offering you a well-rounded, thoroughly researched resource that presents its findings in an organized, approachable style. Members of the global economy have spent years and tens of billions of dollars fighting cyber threats—but attacks remain an immense concern in the world of online business. The threat of data compromise that can lead to the leak of important financial and personal details can make consumers suspicious of the digital economy, and cause a nosedive in their trust and confidence in online business models. Understand the critical issue of cyber-attacks, and how they are both a social and a business issue that could slow the pace of innovation while wreaking financial havoc Consider how step-change capability improvements can create more resilient organizations Discuss how increased collaboration within the cybersecurity industry could improve alignment on a broad range of policy issues Explore how the active engagement of top-level business and public leaders can achieve progress toward cyber-resiliency Beyond Cybersecurity: Protecting Your Digital Business is an essential resource for business leaders who want to protect their organizations against cyber-attacks.