Das Handbuch F R Startups
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Das Handbuch F R Startups
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Author : Bob Dorf
language : de
Publisher: O'Reilly Germany
Release Date : 2014-11-04
Das Handbuch F R Startups written by Bob Dorf and has been published by O'Reilly Germany this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-04 with Business & Economics categories.
Ein Startup ist nicht die Miniaturausgabe eines etablierten Unternehmens, sondern eine temporäre, flexible Organisation auf der Suche nach einem nachhaltigen Geschäftsmodell: Das ist die zentrale Erkenntnis, die dem "Handbuch für Startups" zugrundeliegt. Es verbindet den Lean-Ansatz, Prinzipien des Customer Development sowie Konzepte wie Design Thinking und (Rapid) Prototyping zu einem umfassenden Vorgehensmodell, mit dem sich aus Ideen und Innovationen tragfähige Geschäftsmodelle entwickeln lassen. Lean Startup & Customer Development: Der Lean-Ansatz für Startups basiert, im Unterschied zum klassischen Vorgehen, nicht auf einem starren Businessplan, der drei Jahre lang unverändert umzusetzen ist, sondern auf einem beweglichen Modell, das immer wieder angepasst wird. Sämtliche Bestandteile der Planung – von den Produkteigenschaften über die Zielgruppen bis hin zum Vertriebsmodell – werden als Hypothesen gesehen, die zu validieren bzw. zu falsifizieren sind. Erst nachdem sie im Austausch mit den potenziellen Kunden bestätigt wurden und nachhaltige Verkäufe möglich sind, verlässt das Startup seine Suchphase und widmet sich der Umsetzung und Skalierung seines Geschäftsmodells. Der große Vorteil: Fehlannahmen werden erheblich früher erkannt – nämlich zu einem Zeitpunkt, an dem man noch die Gelegenheit hat, Änderungen vorzunehmen. Damit erhöhen sich die Erfolgsaussichten beträchtlich. Für den Praxiseinsatz: Sämtliche Schritte werden in diesem Buch detailliert beschrieben und können anhand der zahlreichen Checklisten nachvollzogen werden. Damit ist das Handbuch ein wertvoller Begleiter und ein umfassendes Nachschlagewerk für Gründerinnen & Gründer. Von deutschen Experten begleitet: Die deutsche Ausgabe des international erfolgreichen Handbuchs entstand mit fachlicher Unterstützung von Prof. Dr. Nils Högsdal und Entrepreneur Daniel Bartel, die auch ein deutsches Vorwort sowie sieben Fallstudien aus dem deutschsprachigen Raum beisteuern.
The Startup Owner S Manual
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Author : Steve Blank
language : en
Publisher: John Wiley & Sons
Release Date : 2020-03-17
The Startup Owner S Manual written by Steve Blank and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-17 with Business & Economics categories.
More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: Avoid the 9 deadly sins that destroy startups' chances for success Use the Customer Development method to bring your business idea to life Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Identify your customers and determine how to "get, keep and grow" customers profitably Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
Build Something Great
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Author : David Overhauser
language : en
Publisher: Books by Simplex
Release Date : 2015-12-09
Build Something Great written by David Overhauser and has been published by Books by Simplex this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-09 with categories.
Only 1 out of every 10 funded high-tech startups will succeed with an IPO or a high-value acquisition.The objective of Build Something Great! is to significantly increase the number of startups that succeed. It is well timed as the industry in the midst of another boom cycle for high-tech startups. It has been written explicitly to help these startups by presenting the best ideas, concepts and knowledge from those in the high-tech business world who have already succeeded.This book is unique among startup books on the market. Rather than providing details on what most entrepreneurs can figure out on their own, it addresses the critical issues that are elusive to most. It provides valuable advice and practical information to help in decision making and avoiding pitfalls that may lie in the path to success. It captures the keys to success and the mistakes that lead to failure. It makes you think about the important factors in every decision. It provides useful examples, metaphors and illustrations to convey the concepts in a way that is easy to understand.Tips are organized into several major stages and associated activities of a startup: getting the company started, building the product, getting funded, building the team and running the company. The authors have applied these tips through their experience as professors, entrepreneurs, startup advisors and angel investors. They have seen successful application of the tips as well as consequences when tips are not followed.This book is intended primarily for first-time entrepreneurs, but reviewers have indicated that the content is useful at all stages of a startup because of the breadth and depth of the topics covered. Phrases such as "terrific", "a potential game changer" and "innovative" have been used by reviewers in their feedback comments. Furthermore, they believe it will be a handy reference book to keep on the shelf for all management and employees so that everyone is working from the same playbook. It is a "must-have" book for any high-tech entrepreneur who wants to be successful.
The Oxford Handbook Of Ethics Of Ai
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Author : Markus D. Dubber
language : en
Publisher: Oxford University Press
Release Date : 2020-06-30
The Oxford Handbook Of Ethics Of Ai written by Markus D. Dubber and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-30 with Law categories.
This volume tackles a quickly-evolving field of inquiry, mapping the existing discourse as part of a general attempt to place current developments in historical context; at the same time, breaking new ground in taking on novel subjects and pursuing fresh approaches. The term "A.I." is used to refer to a broad range of phenomena, from machine learning and data mining to artificial general intelligence. The recent advent of more sophisticated AI systems, which function with partial or full autonomy and are capable of tasks which require learning and 'intelligence', presents difficult ethical questions, and has drawn concerns from many quarters about individual and societal welfare, democratic decision-making, moral agency, and the prevention of harm. This work ranges from explorations of normative constraints on specific applications of machine learning algorithms today-in everyday medical practice, for instance-to reflections on the (potential) status of AI as a form of consciousness with attendant rights and duties and, more generally still, on the conceptual terms and frameworks necessarily to understand tasks requiring intelligence, whether "human" or "A.I."
Von Der Idee Zum Markterfolg
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Author : Jordan Michaels
language : de
Publisher: tredition
Release Date : 2024-03-27
Von Der Idee Zum Markterfolg written by Jordan Michaels and has been published by tredition this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-27 with Computers categories.
In "Von der Idee zum Markterfolg: Ein praktischer Guide für MVP-Erstellung und Crowdfunding-Erfolg" enthüllt Jordan Michaels die Geheimnisse hinter der erfolgreichen Umsetzung einer Geschäftsidee in ein marktfähiges Produkt. Dieses Buch ist eine Schatzkarte für Startups und Innovatoren, die den Sprung von der ersten Idee bis zur erfolgreichen Markteinführung wagen wollen. Michaels taucht tief in die Welt des Minimum Viable Products (MVP) ein und zeigt auf, wie man mit begrenzten Ressourcen ein Produkt entwickelt, das echten Kundenwert liefert und gleichzeitig das Marktpotenzial validiert. Mit einem klaren Blick auf das Crowdfunding als unverzichtbare Finanzierungsstrategie für Startups, gibt Michaels praktische Tipps, wie man die Kraft der Gemeinschaft nutzt, um Ideen Wirklichkeit werden zu lassen. Von der Kunst, eine überzeugende Kampagne zu gestalten, über die Feinheiten der Zielgruppenansprache bis hin zur Meisterung der Herausforderungen, die auf dem Weg zum Erfolg lauern, deckt dieses Buch alles ab. "Von der Idee zum Markterfolg" ist mehr als nur ein Leitfaden; es ist ein Inspirationsquell für alle, die bereit sind, die Herausforderungen des modernen Unternehmertums anzunehmen. Michaels kombiniert fundierte Analysen mit realen Fallstudien und vermittelt lesenswerte Einsichten in die Dynamik des Startup-Erfolgs. Ob Sie gerade erst mit Ihrer Idee beginnen oder sich auf der Suche nach dem nächsten Schritt befinden, dieses Buch bietet die Werkzeuge, die Sie benötigen, um Ihre Vision mit Selbstvertrauen und Kreativität in die Tat umzusetzen.
Handbuch Entrepreneurship
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Author : Günter Faltin
language : de
Publisher: Springer-Verlag
Release Date : 2018-05-02
Handbuch Entrepreneurship written by Günter Faltin and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-02 with Business & Economics categories.
Dieses Handbuch vereint erstmals die konzeptionellen Aspekte im Bereich Entrepreneurship in einem Werk. Die Beiträge ausgewiesener Experten vermitteln eine Übersicht über Formen und Instrumente des Entrepreneurship, aktuelle Entwicklungen der Entrepreneurship-Forschung sowie Rollen und Aufgaben des Gründers unter besonderer Berücksichtigung der gesellschaftspolitischen Aspekte von Entrepreneurship. Ergänzt durch Praxisbeispiele gibt das Werk Studenten und Wissenschaftlern einen umfassenden Überblick über den State of the Art sowie Gründern konkrete Anleitungen für die Praxis.
Icicct 2019 System Reliability Quality Control Safety Maintenance And Management
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Author : Vinit Kumar Gunjan
language : en
Publisher: Springer
Release Date : 2019-06-27
Icicct 2019 System Reliability Quality Control Safety Maintenance And Management written by Vinit Kumar Gunjan and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-27 with Technology & Engineering categories.
This book discusses reliability applications for power systems, renewable energy and smart grids and highlights trends in reliable communication, fault-tolerant systems, VLSI system design and embedded systems. Further, it includes chapters on software reliability and other computer engineering and software management-related disciplines, and also examines areas such as big data analytics and ubiquitous computing. Outlining novel, innovative concepts in applied areas of reliability in electrical, electronics and computer engineering disciplines, it is a valuable resource for researchers and practitioners of reliability theory in circuit-based engineering domains.
Handbook Of Research On Entrepreneurship Innovation Sustainability And Icts In The Post Covid 19 Era
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Author : Carvalho, Luisa Cagica
language : en
Publisher: IGI Global
Release Date : 2021-04-30
Handbook Of Research On Entrepreneurship Innovation Sustainability And Icts In The Post Covid 19 Era written by Carvalho, Luisa Cagica and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-30 with Business & Economics categories.
ICT has had a huge impact on businesses and organizations in general, with new business models, new marketing channels, and new markets being reached using these technologies. ICT can promote new strategies and enhancers to optimize various aspects of business, but this technology also provides important tools that can empower social entrepreneurship initiatives to develop, fund, and implement new and innovative solutions to social, cultural, and environmental problems. With the upheaval caused by the COVID-19 pandemic and its subsequent impact on the economy, the methods and tools used within this field will be forever impacted. ICTs and the digital economy are huge trends that will affect organizations in several dimensions, such as how to communicate and improve performance. Thus, new perspectives and research are needed to identify the trends emerging in these fields. The Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era broadens the exploitation of entrepreneurship, innovation, and ICTs in a global approach to draw attention to multidisciplinary perspectives of these contexts and their influence in modern organizations. In addition, the book explores and discusses, through innovative studies, case studies, systematic literature reviews, and reports, the key developments in digital entrepreneurship, circular economy and digitalization, digital business models, digital market and internationalization, digital economy, trends and challenges for organizations, digital entrepreneurial ecosystems, IS/ICT in organizations, social aspects of information systems, and more. This book is ideally intended for business managers, industry professionals, entrepreneurs, practitioners, stakeholders, researchers, academicians, and students looking for how business and organizations are going to shift and advance in the post-COVID-19 era.
Google Ads
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Author : MP OnlineConsulting
language : de
Publisher: BoD – Books on Demand
Release Date : 2020-11-30
Google Ads written by MP OnlineConsulting and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-30 with Business & Economics categories.
GOOGLE MARKETING: Von Google Analytics über Google Shopping bis zu Google Adwords - In diesem Ratgeber findest du alles, was du über Google wissen musst. Onlinemarketing in einer digitalen Plattform planen, steuern und perfektionieren. Ein eigenes Unternehmen zu führen, war somit noch nie einfacher. Agenturen haben nun endlich die Möglichkeit, sowohl Marketing als auch Advertising ihrer Webseite in einer einzigen digitalen Plattform zu nutzen, anstatt mit zwei separaten, so, wie es vorher der Fall war. Google bietet ein breites Spektrum an Marketingmöglichkeiten, die alle im Buch aufgegriffen wurden. Du wirst über folgende Themen alles erfahren, was wichtig ist, damit du erfolgreich mit Google starten kannst: Google Marketing Google SEM Google Analytics Google Search Console Google Shopping & Merchant Center Google Ads & Adsense Google My Business Das Buch überzeugt mit: Über 120 Seiten Über 25 Abbildungen Expertenwissen Schritt-für-Schritt Anleitungen ... und vieles mehr! Kauf jetzt dieses Buch und starte noch heute damit, dein Angebot mit Instagram Marketing erfolgreich zu verkaufen und eine authentische Reichweite zu gewinnen.
Disciplined Entrepreneurship
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Author : Bill Aulet
language : en
Publisher: John Wiley & Sons
Release Date : 2013-08-12
Disciplined Entrepreneurship written by Bill Aulet and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-12 with Business & Economics categories.
24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/