Das Handlungskonzept F R Co Sponsoren Im Spitzensport
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Das Handlungskonzept F R Co Sponsoren Im Spitzensport
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Author : Hajo Zickermann
language : de
Publisher: diplom.de
Release Date : 2006-05-22
Das Handlungskonzept F R Co Sponsoren Im Spitzensport written by Hajo Zickermann and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-22 with Business & Economics categories.
Inhaltsangabe:Einleitung: Die Investitionen deutscher Unternehmen im Bereich des Sportsponsorings sind in den letzten zwei Jahrzehnten kontinuierlich angestiegen. Von 1993 bis 2005 hat sich das Engagement von deutschen Unternehmen im Sportsponsoring mehr als verdreifacht. Die Ausgaben der Firmen für das Kommunikationsinstrument stiegen dabei von 0,66 auf 2,20 Mrd. Euro an. Im Zuge dieser dynamischen Entwicklung erhöhte sich auch die Anzahl wissenschaftlicher Beiträge, die über das Sponsoring berichten. Bei genauer Analyse der Literatur ist festzustellen, dass das Feld des Co-Sponsorings von den Wissenschaftlern dabei fast komplett ignoriert wird, obwohl diese Form des Sponsorings als einer der finanziellen Säulen anzusehen ist, die die Wettbewerbsfähigkeit von Sportveranstaltungen in der heutigen Zeit sichern. Die Nichtpräsenz wissenschaftlicher Arbeiten über das Co-Sponsoring wurde als Anlass genommen, diese Form des Sponsorings genauer zu untersuchen. Es wurde sich dafür entschieden, ein Handlungskonzept zu entwerfen, dass speziell auf Co-Sponsoren zugeschnitten ist. Das Konzept stellt dabei einen strategischen Leitfaden dar, der die komplexe Entscheidungssituation zu Beginn eines Co-Sponsoringengagements in mehrere Unterpunkte einteilt. Den einzelnen Punkten kommt dabei die Aufgabe zu, die große Anzahl von Informationen zu strukturieren. Durch die Unterteilung in überschaubare Entscheidungssituationen, sind die Unternehmer in der Lage, die einzelnen Punkte nacheinander abzuarbeiten und gute Entscheidungen in Bezug auf die einzelnen Bereiche zu treffen. Da in der Literatur bisher kaum Texte über Co-Sponsoren existieren, wurden Ansätze von Autoren übernommen, die sich mit dem Thema Sponsoring im Allgemeinen beschäftigt haben. Bei der Erstellung des Handlungskonzepts wurde vornehmlich auf die theoretischen Entscheidungs- und Planungskonzepte von Bruhn und Hermanns zurückgegriffen, die folglich den Leitfaden für den strategischen Fahrplan bilden. Zu den einzelnen Unterpunkten wurde auf das Fachwissen von anderen Sponsoringexperten zurückgegriffen, die sich mit den einzelnen Bereichen des Handlungskonzepts intensiv auseinander gesetzt haben. Um den Bezug zum Co-Sponsoring herzustellen, werden im Folgenden die Merkmale der Co-Sponsoren herausgearbeitet und auf das Fachwissen der Sponsoringexperten übertragen. Dies ermöglicht die Erkenntnisse aus dem Blickwinkel der Co-Sponsoren zu betrachten und spezielle Handlungsempfehlungen ableiten zu [...]
Marketing Across Cultures
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Author : Jean-Claude Usunier
language : en
Publisher: Pearson Education
Release Date : 2005
Marketing Across Cultures written by Jean-Claude Usunier and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high--only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest. "Marketing Across Cultures, 4e" uses a successful two-stage cultural approach to explore International Marketing. - A cross-cultural approach which compares marketing systems and local commercial customs in various countries - An inter-cultural approach which studies the interaction between business peoples of different national cultures "I used "Marketing Across Cultures" in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmuller., Chair of Marketing Universityof Dortmund, Germany Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, "Marketing Across Cultures, 4e" is essential reading. New to This Edition! Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes: - The internet revolution and its impact on international marketing - Additional web references that allow in-depth and updated access to cultural and business information - New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more! To access the robust web materials go to: www.booksites.net/usunier. Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France). Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.
Count Time Series
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Author : Konstantinos Fokianos
language : en
Publisher: CRC Press
Release Date : 2020-06-30
Count Time Series written by Konstantinos Fokianos and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-30 with categories.
Digitale Skulptur Follow The Unknown
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Author : Stefanie Dathe
language : en
Publisher:
Release Date : 2018
Digitale Skulptur Follow The Unknown written by Stefanie Dathe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
For the first time in art history a competition for the 'Digital Sculpture Award' was announced. What is a digital sculpture anyway? The boundaries between real and virtual worlds blur. The answer to this question will be presented in an exhibition at the Museum Ulm.0A jury awarded 10 artists selected from the internationally successful entries. As part of the exhibition, the exhibition catalogue: 'Digital Sculpture ? Follow the unknown' was designed to capture the artists? points of view to this question. 00Exhibition: Museum Ulm, Germany (27.01.-13.05.2018).
Der Gesuchte Widerstreit
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Author : Bernhard Milz
language : de
Publisher: Walter de Gruyter
Release Date : 2012-08-07
Der Gesuchte Widerstreit written by Bernhard Milz and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-07 with Philosophy categories.
Der Widerspruch, den Kant in der Kritik der praktischen Vernunft unter den Titeln "Dialektik" und "Antinomie der praktischen Vernunft" beschreibt, wurde bisher sehr unterschiedlich verstanden. Das Buch dokumentiert zum ersten Mal die enorme Vielfalt der divergierenden Deutungen und bietet eine textorientierte Analyse der Antinomie und ihrer Auflösung, die in vielen Aspekten heute weithin akzeptierten Auslegungen und Bewertungen widerspricht. Die Arbeit zeigt, daß die Antinomie erst möglich wurde, nachdem Kant noch nach 1781 wichtige Korrekturen an den Prinzipien der sittlichen Verpflichtung und Triebfeder vorgenommen hatte. Sie macht deutlich, daß die Antinomie der praktischen Vernunft sich in ihrer Struktur und Funktion charakteristisch von den Antinomien in der Kritik der reinen Vernunft unterscheidet.
Environmental Sociology
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Author : Matthias Groß
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-06-17
Environmental Sociology written by Matthias Groß and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-17 with Social Science categories.
Despite being a relatively young sub-discipline, European environmental sociology has changed considerably in the last decades towards more interdisciplinary collaborations and problem solving. Current trends such as global environmental modernization and processes of economic, political and socio-cultural globalization, fuelled by developments of transport, environmental flows, scientific uncertainty, and information technologies, have fostered new conceptual approaches that move beyond classical sociological mind-sets toward broader attempts to connect to other disciplines.
Embedded Case Study Methods
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Author : Roland W. Scholz
language : en
Publisher: SAGE
Release Date : 2002
Embedded Case Study Methods written by Roland W. Scholz and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
In an embedded case study, the starting and end point is the comprehension of the case as a whole in its real-world context. This book bridges the gap between quantitative and qualitative approaches to complex problems when using this methodology.
Environmental Literacy In Science And Society
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Author : Roland W. Scholz
language : en
Publisher: Cambridge University Press
Release Date : 2011-07-21
Environmental Literacy In Science And Society written by Roland W. Scholz and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-21 with Nature categories.
A comprehensive review and analysis of environmental literacy within the context of environmental science and sustainable development. Approaching the topic from multiple perspectives, the book explores the development of human understanding of the environment and human-environment interactions in the fields of biology, psychology, sociology, economics and industrial ecology.
The Glass Children
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Author : Kristina Ohlsson
language : en
Publisher: Random House
Release Date : 2014-10-09
The Glass Children written by Kristina Ohlsson and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-09 with Juvenile Fiction categories.
Billie is forced to leave the only home she’s ever known when her mother decides they should move to a new house in a small town. Musty furniture and odd belongings fill the old, dilapidated building, the ghostly remains of its previous tenants - including two small glass figures, one boy and one girl. The neighbours and local community are hiding something, Billie can tell – a secret about the house, a secret of its past. Then Billie notices that the glass figures have moved when the house was empty. Soon after, a tiny handprint appears on a dusty table - the handprint of a small child. Billie is certain that they are being haunted. But her mother thinks Billie is making it up With the help of her new friend Aladdin, Billie desperately tries to uncover the house’s dark, tragic history . . . leading her closer to the chilling truth.
Sustainable Risk Management
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Author : Peter A. Wilderer
language : en
Publisher: Springer
Release Date : 2017-12-21
Sustainable Risk Management written by Peter A. Wilderer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-21 with Science categories.
Here, expert authors delineate approaches that can support both decision makers as well as their concerned populations in overcoming unwarranted fears and in elaborating policies based on scientific evidence. Four exemplary focus areas were chosen for in-depth review, namely:- The scientific basis of risk management- Risk management in the area of environmental and ecological policy- Risk management in radiation medicine- Risk management in context with digitalization and roboticsGeneral as well as specific recommendations are summarized in a memorandum. Fundamental thoughts on the topic are presented in the introductory part of the book. The idea for and contents of the book were developed at a workshop on “Sustainable Risk Management: How to manage risks in a sensible and responsible manner?” held in Feldafing at Lake Starnberg (Germany) on April 14 to 16, 2016. The book offers important information and advice for scientists, entrepreneurs, administrators and politicians.