Das Rationalisierungspotential Von Multimedia In Den Bereichen Direktmarketing Direktvertrieb Und Event Marketing
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Das Rationalisierungspotential Von Multimedia In Den Bereichen Direktmarketing Direktvertrieb Und Event Marketing
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Author : Dörthe Grisse-Seelmeyer
language : de
Publisher: diplom.de
Release Date : 2001-04-30
Das Rationalisierungspotential Von Multimedia In Den Bereichen Direktmarketing Direktvertrieb Und Event Marketing written by Dörthe Grisse-Seelmeyer and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-04-30 with Business & Economics categories.
Inhaltsangabe:Einleitung: In nahezu allen Branchen wird mittlerweile über die Entwicklung, Einsatzmöglichkeit und Auswirkung der Anwendungen von Multimedia gesprochen. Durch multimediale Anwendungen eröffnen sich völlig neue Möglichkeiten für fast alle Bereiche einer Unternehmung. Sie versprechen ein erhebliches Potential, Arbeitsprozesse qualitativ und effektiv zu verbessern, Produkte und Dienstleistungen bedarfsgerechter zu gestalten, sowie die Kommunikationswege dieser Bereiche zu verkürzen und die Fähigkeiten der Mitarbeiter besser zu nutzen. Im Bereich Marketing ermöglicht der Einsatz von Multimedia die Nutzung von Rationalisierungspotentialen in Werbung, Verkauf, Präsentation sowie in der Aus- und Weiterbildung. Die Bereiche Direktmarketing, Direktvertrieb und Event-Marketing beinhalten ein ebenso großes Rationalisierungspotential, welches in dieser Arbeit untersucht und aufgezeigt werden soll. Innerhalb dieser Ausarbeitung werden die Bereiche Direktmarketing, Direktvertrieb und Event-Marketing dargestellt, den verschiedenen Marketing-Instrumenten zugeordnet und auf deren Anwendungsmöglichkeiten und Grenzen hin untersucht. Zur Verdeutlichung wird der Einsatz des Event-Marketing innerhalb der Touristik-Branche anhand eines stattgefundenen Event der Firma alltours Flugreisen GmbH erläutert, da gerade diese Branche eng mit der "Erlebniswelt" verbunden zu sein scheint und aufgrund dessen ein hohes Anwendungspotential des Event-Marketing in sich birgt. Um Möglichkeiten und Grenzen von Multimedia im Marketing aufzuzeigen, wurde das Beispiel der Rationalisierungspotentiale im Direktvertrieb anhand der Firma Vorwerk & Co. Thermomix GmbH gewählt, da auch dieses Unternehmen vom Rationalisierungsprinzip her bestimmt ist. Rationalisierung drückt sich als Kostenminimierung aus, die der Unternehmer durch optimale Kombination seiner produktiven Faktoren erreichen kann. Diese Kombinationsmöglichkeiten sollen anhand des optimalen Faktoreinsatzes, Organisationsmaßnahmen und vor allem durch den Einsatz von Multimedia dargestellt werden. Sämtliche Darstellungen und Untersuchungen sollen schließlich dazu beitragen, den Weg von Distribution zur Kommunikation aufzuzeigen. Im Anschluss daran folgt eine Betrachtung der Einsatzmöglichkeiten von Multimedia innerhalb der Bereiche Aus- und Weiterbildung und Messen bzw. Ausstellungen. Des weiteren werden Auswirkungen der Zusammenführung von Multimedia-Technologien und Marketing-Mix in Anbetracht möglicher Chancen und [...]
The Orchid Cage
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Author : Herbert W. Franke
language : en
Publisher:
Release Date : 1973
The Orchid Cage written by Herbert W. Franke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Science fiction, Austrian categories.
Top 100 In European Transport And Logistics Services
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Author : Peter Klaus
language : en
Publisher:
Release Date : 2007
Top 100 In European Transport And Logistics Services written by Peter Klaus and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Integrated Information Management
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Author : Rüdiger Zarnekow
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-07-25
Integrated Information Management written by Rüdiger Zarnekow and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-25 with Business & Economics categories.
This book addresses the challenges facing information management (IM) and presents practical solution propositions. The first section describes six current trends and challenges to IM. The second section introduces a comprehensive model of integrated information management (IIM). The third section, using six practical examples, describes how selected concepts of IIM can be implemented. This book is built upon the fundamental premise of transferring successful management concepts from industrial production to IT management.
Supply Chain Planning
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Author : Hans-Otto Günther
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-03-05
Supply Chain Planning written by Hans-Otto Günther and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-05 with Business & Economics categories.
In recent years, supply chain planning has emerged as one of the most challenging problems in the industry. As a consequence, the planning focus is shifting from the management of plant-speci?c operations to a holistic view of the various logistics and productionstages, that is an approach in which suppliers, productionplants and customers are considered as constituents of an integrated network. A major dr- ing force behind this development lies in the globalization of the world economy, which has facilitated the co-operation between different partners working together in world-wide logistics networks. Hence, considerable cost savings can be gained from optimizing the structure and the operations of complex supply networks li- ing plants, suppliers, distribution centres and customers. Consequently, to improve the performance of the entire logistic chain, more sophisticated planning systems and more effective decision support are needed. Clearly, successful applications of supply chain management have driven the development of advanced planning systems (APS), which are concerned with s- porting decision-making activities at the strategic, tactical and operational decision level. These software packages basically rely on the application of quantitative methods, which are used to model the underlying complex decision problems c- sidering the limited availability of resources and the need to react on time to customer orders. The core module at the mid-term level of APS comprises op- ational supply chain planning. In many industries, productionstages are assigned to differentplantsand distribution centreshave been established at geographicallyd- persed locations.
Intranets
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Author : Randy J. Hinrichs
language : en
Publisher: Prentice Hall
Release Date : 1997
Intranets written by Randy J. Hinrichs and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Computers categories.
Designed for executive and middle management who are deciding to establish an Intranet site, this book explains why to build Intranets, how to design, develop and maintain Intranets, and what sort of changes to expect in business models.
Responsible Management Practices For The 21st Century
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Author : Guido Palazzo
language : en
Publisher: Pearson
Release Date : 2011-04-22
Responsible Management Practices For The 21st Century written by Guido Palazzo and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-22 with Business & Economics categories.
The book will examine questions of sustainability and responsibility on the level of societal institutions, of organizations and of individual behaviour within corporations.
Blue Ocean Leadership Harvard Business Review Classics
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Author : W. Chan Kim
language : en
Publisher: Harvard Business Review Press
Release Date : 2017-05-30
Blue Ocean Leadership Harvard Business Review Classics written by W. Chan Kim and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-30 with Business & Economics categories.
Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Blue Ocean Shift
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Author : Renee Mauborgne
language : en
Publisher: Pan Macmillan
Release Date : 2017-09-21
Blue Ocean Shift written by Renee Mauborgne and has been published by Pan Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-21 with Business & Economics categories.
The New York Times and No. 1 Wall Street Journal bestseller Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people’s confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation and growth. They show why non-disruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the processes and tools outlined in the book. Whether you are a cash-strapped start-up or a large, established company, a non-profit or national government, you will learn how to move from red to blue oceans in a way that builds people’s confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers and entrepreneurs alike. You’ll learn what works, what doesn’t, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
Business Process Excellence
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Author : August-Wilhelm Scheer
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-09-15
Business Process Excellence written by August-Wilhelm Scheer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-15 with Business & Economics categories.
Business process management is the basis for all initiatives like SCM, CRM, ERP, or business intelligence. New component and internet-based software architectures and web services require a solid process management to deliver the expected business success. However, many organizations still struggle to find the right approach to business process management. IDS Scheer delivers with ARIS the framework to meet this challenge successfully. IDS Scheer has successfully applied its ARIS business process management approach at thousands of organizations worldwide such as Intel, Siemens, or the US Navy. This book presents international case studies in various manufacturing and service industries as well as the public sector. It shows how to achieve business process excellence in practice.