Data Analytics In Marketing Entrepreneurship And Innovation
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Data Analytics In Marketing Entrepreneurship And Innovation
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Author : Mounir Kehal
language : en
Publisher: CRC Press
Release Date : 2021-01-12
Data Analytics In Marketing Entrepreneurship And Innovation written by Mounir Kehal and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-12 with Computers categories.
Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analytics Applying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental innovation The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.
Creativity And Data Marketing
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Author : Becky Wang
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-01-03
Creativity And Data Marketing written by Becky Wang and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-03 with Business & Economics categories.
The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us about human behaviour, but provides vital insights into market dynamics, consumer behaviour, as well as the relationships we value and the culture we live in. Creativity and Data Marketing helps marketers access this data, find meaning in it and leverage it creatively to gain a competitive advantage. Creativity and Data Marketing addresses the need to analyse data creatively, and in particular how balancing tangible insights with creative market influence can maximise business innovation and results. The book clarifies where businesses can improve existing infrastructure, processes and activities, as well as finding new addressable markets ready to validate or rethink market demand. By identifying how and why a consumer interacts with touch points beyond paid media, for example forums, blog content, native advertising and word-of-mouth, Becky Wang presents a creativity and data blueprint on how businesses can make lucrative steps forward to innovate their products, services and communication strategies, laying the groundwork for long-term results. Online resources include bonus content covering analytics methods, evolving research, data platforms and more, and a creative brief template.
Analytics Innovation And Excellence Driven Enterprise Sustainability
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Author : Elias G. Carayannis
language : en
Publisher: Springer
Release Date : 2017-04-19
Analytics Innovation And Excellence Driven Enterprise Sustainability written by Elias G. Carayannis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-19 with Business & Economics categories.
This book offers a unique view of how innovation and competitiveness improve when organizations establish alliances with partners who have strong capabilities and broad social capital, allowing them to create value and growth as well as technological knowledge and legitimacy through new knowledge resources. Organizational intelligence integrates the technology variable into production and business systems, establishing a basis to advance decision-making processes. When strategically integrated, these factors have the power to promote enterprise resilience, robustness, and sustainability. This book provides a unique perspective on how knowledge, information, and data analytics create opportunities and challenges for sustainable enterprise excellence. It also shows how the value of digital technology at both personal and industrial levels leads to new opportunities for creating experiences, processes, and organizational forms that fundamentally reshape organizations.
Big Data Analytics For Entrepreneurial Success
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Author : Sedkaoui, Soraya
language : en
Publisher: IGI Global
Release Date : 2018-11-09
Big Data Analytics For Entrepreneurial Success written by Sedkaoui, Soraya and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-09 with Business & Economics categories.
In a resolutely practical and data-driven project universe, the digital age changed the way data is collected, stored, analyzed, visualized and protected, transforming business opportunities and strategies. It is important for today’s organizations and entrepreneurs to implement a robust data strategy and industrialize a set of “data-driven” solutions to utilize big data analytics to its fullest potential. Big Data Analytics for Entrepreneurial Success provides emerging perspectives on the theoretical and practical aspects of data analysis tools and techniques within business applications. Featuring coverage on a broad range of topics such as algorithms, data collection, and machine learning, this publication provides concrete examples and case studies of successful uses of data-driven projects as well as the challenges and opportunities of generating value from data using analytics. It is ideally designed for entrepreneurs, researchers, business owners, managers, graduate students, academicians, software developers, and IT professionals seeking current research on the essential tools and technologies for organizing, analyzing, and benefiting from big data.
Ai Based Data Analytics
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Author : Kiran Chaudhary
language : en
Publisher: CRC Press
Release Date : 2023-12-29
Ai Based Data Analytics written by Kiran Chaudhary and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-29 with Computers categories.
This book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of data analytics. This book is meant for students, practitioners, industry professionals, researchers, and academics working in the field of commerce and marketing, big data analytics, and organizational decision-making. Highlights of the book include: The role of Explainable AI in improving customer experiences in e-commerce Sentiment analysis of social media Data analytics in business intelligence Federated learning for business intelligence AI-based planning of business management An AI-based business model innovation in new technologies An analysis of social media marketing and online impulse buying behaviour AI-Based Data Analytics: Applications for Business Management has two primary focuses. The first is on analytics for decision-making and covers big data analytics for market intelligence, data analytics and consumer behavior, and the role of big data analytics in organizational decision-making. The book’s second focus is on digital marketing and includes the prediction of marketing by consumer analytics, web analytics for digital marketing, smart retailing, and leveraging web analytics for optimizing digital marketing strategies.
Creating Value With Data Analytics In Marketing
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Author : Peter C. Verhoef
language : en
Publisher: Routledge
Release Date : 2021-11-07
Creating Value With Data Analytics In Marketing written by Peter C. Verhoef and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-07 with Business & Economics categories.
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing. Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies. Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management. Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Data Analytics For Business
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Author : Ira J. Haimowitz
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-20
Data Analytics For Business written by Ira J. Haimowitz and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-20 with Business & Economics categories.
Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications. The foundation of this text is the author’s 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail. He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics. The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics.
Ise Essentials Of Marketing Analytics
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Author : Dana E. Harrison
language : en
Publisher:
Release Date : 2021-02-09
Ise Essentials Of Marketing Analytics written by Dana E. Harrison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-09 with categories.
Marketing For Entrepreneurs
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Author : Frederick G. Crane
language : en
Publisher: SAGE Publications
Release Date : 2021-08-29
Marketing For Entrepreneurs written by Frederick G. Crane and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-29 with Business & Economics categories.
Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures. The new Third Edition includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory.
Business Models
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Author : Iwona Otola
language : en
Publisher: CRC Press
Release Date : 2020-07-09
Business Models written by Iwona Otola and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-09 with Business & Economics categories.
Since the beginning of time, running a business has involved using logic by which the business operates. This logic is called the business model in management science, which increasingly is focusing on issues surrounding business models. Research trends related to business models include value creation, value chain operationalization, and social and ecological aspects, as well as innovation and digital transformation. Business Models: Innovation, Digital Transformation, and Analytics examines how innovation, digital transformation, and the composition of value affect the existence and development of business models. The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models. Chapters in the book investigate how: Business models can analyze digital transformation scenarios Individual business model elements effect selected performance measures as well as how the elements are significant for the enterprise value composition The environment effects the profitability of the high-growth enterprise business models Employer branding business models are perceived by the generation Z workforce To implement responsible business models in the enterprise Cyber risk is captured in business models Decision algorithms are important to business analytics This book is a compendium of knowledge about the use of business models in the context of innovative activities, digital transformation, and value composition. It attempts to combine the theory and practice and offers a look at business models currently used in companies, especially high-growth enterprises, in various countries of the world and indicates the prospects for their development.