Data Driven Marketing Und Der Erfolgsfaktor Mensch

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Data Driven Marketing Und Der Erfolgsfaktor Mensch

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Author : Lutz Klaus
language : de
Publisher: Springer-Verlag
Release Date : 2018-10-04

Data Driven Marketing Und Der Erfolgsfaktor Mensch written by Lutz Klaus and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-04 with Business & Economics categories.

Daten, Daten, Daten – und was ist mit Menschen? Bei der Digitalisierung von Prozessen und Geschäftsmodellen werden datengetriebene Ansätze und Technologien immer bedeutender. Doch der entscheidende Faktor für den Geschäftserfolg ist der Mensch, der die Daten nutzt und Prozesse mit Leben füllt. Dieses kompakte Buch richtet sich an Marketingprofis, Verantwortliche für Digitalisierung, Personalleiter sowie an alle, die datengetriebene, analytische Ansätze als Erfolgsvoraussetzung sehen und die Zukunft in der digitalen Arbeitswelt verantwortlich gestalten wollen. Der Autor stellt einen Bezugsrahmen mit sieben Punkten vor, mit dem es gelingt, sich und andere auf die Zukunft in der von Technologie geprägten Welt vorzubereiten. Anhand konkreter Beispiele wird deutlich, warum analytisches Denken, Neugier und Integration zentrale Fähigkeiten im Marketing sind und an welchen Stellen die Agilität gesteigert werden muss. Der Leser profitiert von anwendbarem Wissen, handfesten Tipps und Hinweisen zur Umsetzung in der Praxis.

The Monetization Of Technical Data

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Author : Daniel Trauth
language : en
Publisher: Springer Nature
Release Date : 2023-01-01

The Monetization Of Technical Data written by Daniel Trauth and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-01 with Computers categories.

The monetization of data is a very young topic, for which there are only very few case studies. There is a lack of strategy or concept that shows decision-makers the way into the monetization of data, especially those who have discovered or are threatened by the digital transformation or Industry 4.0. Because machine data is usually unstructured and not usable without domain knowledge/metadata, the monetization of machine data has an as yet unquantifiable potential. In order to make this potential tangible, this work describes not only contributions from science, but also practical examples from industry. Based on different examples from various industries, the reader can already become part of a future data economy today. Values and benefits are described in detail. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

Storytelling With Data

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Author : Hans-Wilhelm Eckert
language : en
Publisher: Springer Nature
Release Date : 2022-10-31

Storytelling With Data written by Hans-Wilhelm Eckert and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-31 with Business & Economics categories.

This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy. Provided it is collected, interpreted and processed properly, it provides new and sometimes surprising insights into contexts and offers the opportunity to develop exciting stories from it. Stories that also create relevance with regard to corporate goals, spark dialogues and make communication effective. The author explains in an easy-to-understand way how data-based communication strategies can be turned into gripping stories. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity. Using practical examples, the book offers marketing and communication experts - but also interested managers from other disciplines - numerous inspirations and new perspectives.

Data Driven Marketing For Dummies

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Author : David Semmelroth
language : en
Publisher: John Wiley & Sons
Release Date : 2013-09-20

Data Driven Marketing For Dummies written by David Semmelroth and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-20 with Business & Economics categories.

Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently. Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you) Tips on using data to predict customer purchasing behavior based on past performance Using customer data and marketing analytics to predict when customers will purchase certain items Information on how data collected can help with merchandise planning Breaking down customers into segments for easier market targeting Building a 360 degree view of a customer base Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.

Hci International 2022 Late Breaking Papers Hci For Today S Community And Economy

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Author : Matthias Rauterberg
language : en
Publisher: Springer Nature
Release Date : 2022-10-21

Hci International 2022 Late Breaking Papers Hci For Today S Community And Economy written by Matthias Rauterberg and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-21 with Computers categories.

This proceedings LNCS 13516 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, during June 26 to July 1, 2022. HCII 2022 received a total of 5583 submissions from academia, research institutes, industry, and governmental agencies from 88 countries submitted contributions, and 1276 papers and 275 posters were included in the proceedings that were published just before the start of the conference. Additionally, 296 papers and 181 posters are included in the volumes of the proceedings published after the conference, as “Late Breaking Work” (papers and posters). The contributions thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas.

From Data Driven To People Based Marketing

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Author : Marco Hassler
language : en
Publisher:
Release Date : 2021-08-23

From Data Driven To People Based Marketing written by Marco Hassler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-23 with categories.

With First-Party Data, MarTech and Customer Centricity to Marketing on Steroids As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust and creates a true relationship with a customer in a privacy-first era. Using a comprehensive user profile and appropriate MarTech like customer data platforms it delivers the right message to the right person at the right time. Succeeding in marketing in a cookieless world: From data-driven to people-based marketing First-party data strategy: Creating a future-proof approach for acquiring consent and first-party data User profiles, customer data platforms & private identity graphs: The collection of user data and the cross-channel identification of users within the boundaries of data protection Orchestrating journeys with always-on marketing programs: Delivering the right message to the right person at the right time with customer-centric, automated, and AI-supported nurtures In this book, the author shows in a practical way how people-based marketing is introduced step by step: From the collection of user data, the identification of the user across all channels in a challenging privacy-first era, the MarTech stack required, to the design of micro-moment journeys and entire marketing programs - all the necessary steps are explained in detail. The conclusion is measuring and increasing of success of people-based marketing that brings marketing to the next level: marketing on steroids in a privacy-first era.

Data Driven Marketing Content

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Author : Lee Wilson
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-06-19

Data Driven Marketing Content written by Lee Wilson and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-19 with Business & Economics categories.

This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains.

Digitalisierung Im Marketing

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Author : Stefan Lacher
language : de
Publisher: Kohlhammer Verlag
Release Date : 2021-09-15

Digitalisierung Im Marketing written by Stefan Lacher and has been published by Kohlhammer Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-15 with Business & Economics categories.

Soziale Netzwerke, moderne Informations- und Kommunikationstechnologien, neue und direktere Formate und die Digitalisierung der Marketingprozesse führen in der Praxis zu einem Umdenken: Das seit Jahren etablierte, klassische Marketing wird zugunsten neuer Ansätze verändert und modernisiert. In der Praxis entstehen damit neue Konzepte, die eine unmittelbare Kundenansprache ermöglichen und neue Chancen für die Bewerbung von Produkten und Dienstleistungen eröffnen. Mit dem vorliegenden Band, der unsere Transferreihe "Praxiswissen Management" beschließt, werden diese Entwicklungen benannt und erläutert, wobei einzelne Beiträge auch Best Practices darstellen, die von innovativen Unternehmen entwickelt bzw. angewendet werden und die eindrücklich die vielfältigen Möglichkeiten illustrieren.

Advanced Digital Marketing Strategies In A Data Driven Era

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Author : Saura, Jose Ramon
language : en
Publisher: IGI Global
Release Date : 2021-06-25

Advanced Digital Marketing Strategies In A Data Driven Era written by Saura, Jose Ramon and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Data Driven Marketing

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Author : Mark Jeffery
language : en
Publisher:
Release Date : 2010

Data Driven Marketing written by Mark Jeffery and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Marketing categories.