Data Is Everybody S Business
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Data Is Everybody S Business
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Author : Barbara H. Wixom
language : en
Publisher: MIT Press
Release Date : 2023-09-26
Data Is Everybody S Business written by Barbara H. Wixom and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-26 with Business & Economics categories.
A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member. Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed. Key features of the book: • Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR) • Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks • Rich with detailed case studies • Supplemented by free MIT CISR website resources (cisr.mit.edu) Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.
Data Is Everybody S Business
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Author : Barbara Haley Wixom
language : en
Publisher:
Release Date : 2023
Data Is Everybody S Business written by Barbara Haley Wixom and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Big data categories.
"A guide for business leaders to understand the capabilities and strategies necessary to make money from their data"--
Monetizing Data
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Author : Andrea Ahlemeyer-Stubbe
language : en
Publisher: John Wiley & Sons
Release Date : 2018-04-30
Monetizing Data written by Andrea Ahlemeyer-Stubbe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-30 with Mathematics categories.
Practical guide for deriving insight and commercial gain from data Monetising Data offers a practical guide for anyone working with commercial data but lacking deep knowledge of statistics or data mining. The authors — noted experts in the field — show how to generate extra benefit from data already collected and how to use it to solve business problems. In accessible terms, the book details ways to extract data to enhance business practices and offers information on important topics such as data handling and management, statistical methods, graphics and business issues. The text presents a wide range of illustrative case studies and examples to demonstrate how to adapt the ideas towards monetisation, no matter the size or type of organisation. The authors explain on a general level how data is cleaned and matched between data sets and how we learn from data analytics to address vital business issues. The book clearly shows how to analyse and organise data to identify people and follow and interact with them through the customer lifecycle. Monetising Data is an important resource: Focuses on different business scenarios and opportunities to turn data into value Gives an overview on how to store, manage and maintain data Presents mechanisms for using knowledge from data analytics to improve the business and increase profits Includes practical suggestions for identifying business issues from the data Written for everyone engaged in improving the performance of a company, including managers and students, Monetising Data is an essential guide for understanding and using data to enrich business practice.
Too Big To Ignore
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Author : Phil Simon
language : en
Publisher: John Wiley & Sons
Release Date : 2015-11-02
Too Big To Ignore written by Phil Simon and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-02 with Business & Economics categories.
Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior. How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions. It's time to start thinking big. In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate. Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.
Big Data
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Author : Bill Schmarzo
language : en
Publisher: John Wiley & Sons
Release Date : 2013-09-23
Big Data written by Bill Schmarzo and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-23 with Business & Economics categories.
Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes Explores different value creation processes and models Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles Provides methodology worksheets and exercises so readers can apply techniques Includes real-world examples from a variety of organizations leveraging big data Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.
Business Intelligence In Plain Language
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Author : Jeremy M. Kolb
language : en
Publisher: CreateSpace
Release Date : 2013-05-21
Business Intelligence In Plain Language written by Jeremy M. Kolb and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-21 with Business intelligence categories.
One day a man walked into Asgard Inc. and changed the company forever. Unlike anyone who came before, he remembered and understood data as naturally as a fish swims in water. The CEO was shocked at how well the man knew the company. He started posing questions to this man. Who are my best customers? Why is this product struggling? Where is my greatest growth happening? The man answered these and more. Using his understanding of data, he identified key new markets, he discovered the best places to invest capital, and he even predicted the future. Overnight Asgard Inc. changed. Where before the CEO relied on limited information and gut feelings, now true knowledge guided his actions. The CEO took the man's hand in gratitude and asked, "Who are you?" and he replied, "I am Business Intelligence." Business Intelligence(BI) is shrouded in mystery for a lot of us but it doesn't need to stay that way. Business Intelligence in Plain Language is a systematic exploration of this complicated tool. I'll teach you about what it does, how it works, and most importantly how you can benefit from it. In this book you will learn about: Business Intelligence Data Mining Data Warehousing Data Discovery Big Data Outlier Detection Pattern Recognition Predictive Modeling Data Transformation and much more This book is your practical guide to understanding and implementing Business Intelligence.
Data Means Business
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Author : Jason Foster
language : en
Publisher:
Release Date : 2021
Data Means Business written by Jason Foster and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Business & Economics categories.
This comprehensive guide for leaders sets out a proven framework for developing the mindset and strategies required to generate value from data and to scale quickly.
Becoming A Data Head
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Author : Alex J. Gutman
language : en
Publisher: John Wiley & Sons
Release Date : 2021-04-13
Becoming A Data Head written by Alex J. Gutman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-13 with Business & Economics categories.
"Turn yourself into a Data Head. You'll become a more valuable employee and make your organization more successful." Thomas H. Davenport, Research Fellow, Author of Competing on Analytics, Big Data @ Work, and The AI Advantage You've heard the hype around data—now get the facts. In Becoming a Data Head: How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning, award-winning data scientists Alex Gutman and Jordan Goldmeier pull back the curtain on data science and give you the language and tools necessary to talk and think critically about it. You'll learn how to: Think statistically and understand the role variation plays in your life and decision making Speak intelligently and ask the right questions about the statistics and results you encounter in the workplace Understand what's really going on with machine learning, text analytics, deep learning, and artificial intelligence Avoid common pitfalls when working with and interpreting data Becoming a Data Head is a complete guide for data science in the workplace: covering everything from the personalities you’ll work with to the math behind the algorithms. The authors have spent years in data trenches and sought to create a fun, approachable, and eminently readable book. Anyone can become a Data Head—an active participant in data science, statistics, and machine learning. Whether you're a business professional, engineer, executive, or aspiring data scientist, this book is for you.
Data Lineage From A Business Perspective
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Author : Irina Steenbeek
language : en
Publisher: Independently Published
Release Date : 2021-10
Data Lineage From A Business Perspective written by Irina Steenbeek and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10 with categories.
Data lineage has become a daily demand. However, data lineage remains an abstract/ unknown concept for many users. The implementation is complex and resource-consuming. Even if implemented, it is not used as expected. This book uncovers different aspects of data lineage for data management and business professionals. It provides the definition and metamodel of data lineage, demonstrates best practices in data lineage implementation, and discusses the key areas of data lineage usage. Several groups of professionals can use this book in different ways: Data management and business professionals can develop ideas about data lineage and its application areas. Professionals with a technical background may gain a better understanding of business needs and requirements for data lineage. Project management professionals can become familiar with the best practices of data lineage implementation.
The Art Of Data Driven Business
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Author : Alan Bernardo Palacio
language : en
Publisher: Packt Publishing Ltd
Release Date : 2022-12-02
The Art Of Data Driven Business written by Alan Bernardo Palacio and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-02 with Computers categories.
Learn how to make the right decisions for your business with the help of Python recipes and the expertise of data leaders Key FeaturesLearn and practice various clustering techniques to gather market insights Explore real-life use cases from the business world to contextualize your learningWork your way through practical recipes that will reinforce what you have learnedBook Description One of the most valuable contributions of data science is toward helping businesses make the right decisions. Understanding this complicated confluence of two disparate worlds, as well as a fiercely competitive market, calls for all the guidance you can get. The Art of Data-Driven Business is your invaluable guide to gaining a business-driven perspective, as well as leveraging the power of machine learning (ML) to guide decision-making in your business. This book provides a common ground of discussion for several profiles within a company. You'll begin by looking at how to use Python and its many libraries for machine learning. Experienced data scientists may want to skip this short introduction, but you'll soon get to the meat of the book and explore the many and varied ways ML with Python can be applied to the domain of business decisions through real-world business problems that you can tackle by yourself. As you advance, you'll gain practical insights into the value that ML can provide to your business, as well as the technical ability to apply a wide variety of tried-and-tested ML methods. By the end of this Python book, you'll have learned the value of basing your business decisions on data-driven methodologies and have developed the Python skills needed to apply what you've learned in the real world. What you will learnCreate effective dashboards with the seaborn libraryPredict whether a customer will cancel their subscription to a serviceAnalyze key pricing metrics with pandasRecommend the right products to your customersDetermine the costs and benefits of promotionsSegment your customers using clustering algorithmsWho this book is for This book is for data scientists, machine learning engineers and developers, data engineers, and business decision makers who want to apply data science for business process optimization and develop the skills needed to implement data science projects in marketing, sales, pricing, customer success, ad tech, and more from a business perspective. Other professionals looking to explore how data science can be used to improve business operations, as well as individuals with technical skills who want to back their technical proposal with a strong business case will also find this book useful.