Dealing With Consumer Uncertainty
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Dealing With Consumer Uncertainty
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Author : Karin Bergmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-14
Dealing With Consumer Uncertainty written by Karin Bergmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-14 with Business & Economics categories.
My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how. Intensive three-year research showed that industrial methods of food production are predestined to result in wayward fears and worry over its healthiness. This is due to the fact that during the process of industrialisation, we gradually passed responsibility for the quality of food into the producers' hands. This, in turn, has resulted in information gaps that we, as the addressees of diverse, often overwhelming and contrad- tory information supplied by varying sources, feel today. We exchanged the daily search for food for the daily search for information long ago. Con- quently, a practical concept for public relations stands at the end of my - search into the uncertain consumer. It accounts for uncertainty regarding processed food as a point of reference for public relations targeted towards various groups. Public relations oriented towards the future calls for the sharing of expert information with all interested consumers. It is the goal of businesses to actively build up trust among the consumers in order to be prepared for new causes for uncertainty appearing periodically. To this day the issue of consumer uncertainty has not lost its topicality.
Managing Uncertainty
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Author : Michel Syrett
language : en
Publisher: Hachette UK
Release Date : 2014-02-25
Managing Uncertainty written by Michel Syrett and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-25 with Business & Economics categories.
Managing uncertainty has become a new business imperative. Technological discontinuities, regulatory upheavals, geopolitical shocks, abrupt shifts in consumer tastes or behavior, and many other factors have emerged or intensified in recent years and together conspire to undermine even the most carefully constructed business strategies. Managing Uncertainty: Strategies for Surviving and Thriving in Turbulent Times addresses these new challenges, assessing the sources of business turbulence, how to classify uncertainty, and the different ways in which uncertainty can be embraced to allow greater innovation and growth. Drawing on examples from around the world, the book presents the most recent ideas on what it means to manage uncertainty, from practitioners, academics, and consultants. Addresses the challenges of managing uncertainty in business Presents a step-by-step guide to managing business uncertainty Draws examples from major international companies, including Intel, Procter & Gamble, Siemens, Boeing, Quinetiq, Philips, China Telecom, Ford, Apple, Shell, Glaxo SmithKline and many more Written for business leaders and managers looking for new ways to ensure that their businesses continue to thrive in a world of increasing complexity, Managing Uncertainty presents new and innovative ideas about reducing risk by understanding difficult-to-predict shifts.
From Micro To Macro Dealing With Uncertainties In The Global Marketplace
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Author : Felipe Pantoja
language : en
Publisher: Springer Nature
Release Date : 2022-04-04
From Micro To Macro Dealing With Uncertainties In The Global Marketplace written by Felipe Pantoja and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-04 with Business & Economics categories.
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science
Oecd Reviews Of Regulatory Reform Turkey 2002 Crucial Support For Economic Recovery
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2002-11-14
Oecd Reviews Of Regulatory Reform Turkey 2002 Crucial Support For Economic Recovery written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-14 with categories.
OECD's comprehensive review of regulatory reform in Turkey. It finds that Turkey is a comparative latecomer to regulatory reform. Yet, there is a crucial need for it. The Turkish economy has suffered from macro-economic instability and chronic inflation, in part because of weak governance.
Gaining Momentum Managing The Diffusion Of Innovations
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Author : Joe Tidd
language : en
Publisher: World Scientific
Release Date : 2010-07-29
Gaining Momentum Managing The Diffusion Of Innovations written by Joe Tidd and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-29 with Business & Economics categories.
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses./a
Strategies For Managing Uncertainty
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Author : Alfred A. Marcus
language : en
Publisher: Cambridge University Press
Release Date : 2019-03-28
Strategies For Managing Uncertainty written by Alfred A. Marcus and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-28 with Business & Economics categories.
Explains how energy industry firms have hedged their bets by using paradoxical strategies to cope with the uncertainty around energy prices and climate change.
Cracking The Code Leveraging Consumer Psychology To Drive Profitability
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Author : Steven S. Posavac
language : en
Publisher: Routledge
Release Date : 2015-02-12
Cracking The Code Leveraging Consumer Psychology To Drive Profitability written by Steven S. Posavac and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-12 with Business & Economics categories.
The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision making and organizational performance. Research on consumer behavior typically has a narrow focus and does not offer reliable and practical direction for marketers. Taken collectively, however, the conclusions of research streams can provide valuable information from which managers can base their decisions. The contributing authors of Cracking the Code offer a set of rules for managerial action that has been distilled from reviews of research areas in which they are experts. The book contains systematic, prescriptive advice based on state-of-the-art knowledge from multiple research lines regarding how consumers think and choose. The chapters cover fundamental topics such as new product management, marketing mix strategy, marketing communications and advertising, social media, and experiential marketing.
Universal Access In Human Computer Interaction Theory Methods And Tools
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Author : Margherita Antona
language : en
Publisher: Springer
Release Date : 2019-07-10
Universal Access In Human Computer Interaction Theory Methods And Tools written by Margherita Antona and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-10 with Computers categories.
This two-volume set constitutes the proceedings of the 13th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2019, held as part of the 21st International Conference, HCI International 2019, which took place in Orlando, FL, USA, in July 2019. The total of 1274 papers and 209 posters included in the 35 HCII 2019 proceedings volumes was carefully reviewed and selected from 5029 submissions. UAHCI 2019 includes a total of 95 regular papers; they were organized in topical sections named: universal access theory, methods and tools; novel approaches to accessibility; universal access to learning and education; virtual and augmented reality in universal access; cognitive and learning disabilities; multimodal interaction; and assistive environments.
Strategic Management During A Pandemic
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Author : Vikas Kumar
language : en
Publisher: Routledge
Release Date : 2021-08-26
Strategic Management During A Pandemic written by Vikas Kumar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-26 with Business & Economics categories.
The COVID-19 pandemic changed world dynamics, working scenarios, as well as professional and emotional dimensions. The virus has emerged as a significant threat for the continuity of business. Keeping the gravity of the problem in mind, companies must understand the need for change and must now update their strategy to account for pandemics. The next pandemic may be more severe than the current one, meaning that organizations need to devise mechanisms and business models to fight with these situations and maintain business continuity. They should not only look forward to saving plants, machinery and infrastructure, but also concentrate on employee welfare, customer engagement and satisfaction during this crisis time. The book will not only present the evidence of various effective solutions to run a business in the time of a pandemic, but also put forward the new models and practices of business being followed by people at the time of crisis. It aims to create a bridge between existing business models and proposed business solutions, focusing on existing theories and most importantly case studies from recent happenings. This rich collection of chapters will provide insights regarding the business challenges, opportunities and practices during pandemic situations like COVID-19, making it particularly valuable to researchers, academics and students in the fields of strategic management, leadership and disaster management.
Use Of Science And Technology In Business
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Author : Hakan sson
language : en
Publisher: Emerald Group Publishing
Release Date : 2009-03-03
Use Of Science And Technology In Business written by Hakan sson and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-03 with Business & Economics categories.
Shows the multifaceted and interactive character of the relationship between science and technology on the one hand, and business and innovation on the other. This book explores this non-linear relationship through a selection of case studies and discusses its implications for science as well as for business.