Dealing With Consumer Uncertainty
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Dealing With Consumer Uncertainty
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Author : Karin Bergmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-14
Dealing With Consumer Uncertainty written by Karin Bergmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-14 with Business & Economics categories.
My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how. Intensive three-year research showed that industrial methods of food production are predestined to result in wayward fears and worry over its healthiness. This is due to the fact that during the process of industrialisation, we gradually passed responsibility for the quality of food into the producers' hands. This, in turn, has resulted in information gaps that we, as the addressees of diverse, often overwhelming and contrad- tory information supplied by varying sources, feel today. We exchanged the daily search for food for the daily search for information long ago. Con- quently, a practical concept for public relations stands at the end of my - search into the uncertain consumer. It accounts for uncertainty regarding processed food as a point of reference for public relations targeted towards various groups. Public relations oriented towards the future calls for the sharing of expert information with all interested consumers. It is the goal of businesses to actively build up trust among the consumers in order to be prepared for new causes for uncertainty appearing periodically. To this day the issue of consumer uncertainty has not lost its topicality.
Trust As A Determinant Of Consumer Behaviour Under Uncertainty
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Author : Leef H. Dierks
language : en
Publisher: Cuvillier Verlag
Release Date : 2005
Trust As A Determinant Of Consumer Behaviour Under Uncertainty written by Leef H. Dierks and has been published by Cuvillier Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
Risk Taking And Information Handling In Consumer Behavior
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Author : Donald F. Cox
language : en
Publisher:
Release Date : 1967
Risk Taking And Information Handling In Consumer Behavior written by Donald F. Cox and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Business & Economics categories.
Composite work comprising a textbook on marketing research methodology in respect of consumer behaviour and of other psychological aspects of consumption, with particular reference to the USA - covers publicity and mass media techniques in respect of specific consumer goods. Bibliography pp. 641 to 667.
Managing Uncertainty
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Author : Michel Syrett
language : en
Publisher: Hachette UK
Release Date : 2014-02-25
Managing Uncertainty written by Michel Syrett and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-25 with Business & Economics categories.
Managing uncertainty has become a new business imperative. Technological discontinuities, regulatory upheavals, geopolitical shocks, abrupt shifts in consumer tastes or behavior, and many other factors have emerged or intensified in recent years and together conspire to undermine even the most carefully constructed business strategies. Managing Uncertainty: Strategies for Surviving and Thriving in Turbulent Times addresses these new challenges, assessing the sources of business turbulence, how to classify uncertainty, and the different ways in which uncertainty can be embraced to allow greater innovation and growth. Drawing on examples from around the world, the book presents the most recent ideas on what it means to manage uncertainty, from practitioners, academics, and consultants. Addresses the challenges of managing uncertainty in business Presents a step-by-step guide to managing business uncertainty Draws examples from major international companies, including Intel, Procter & Gamble, Siemens, Boeing, Quinetiq, Philips, China Telecom, Ford, Apple, Shell, Glaxo SmithKline and many more Written for business leaders and managers looking for new ways to ensure that their businesses continue to thrive in a world of increasing complexity, Managing Uncertainty presents new and innovative ideas about reducing risk by understanding difficult-to-predict shifts.
Consumer Behaviour
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Author : Batra
language : en
Publisher:
Release Date : 2004-05-01
Consumer Behaviour written by Batra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-01 with Consumer behavior categories.
Without exception we are all consumers living in a society. The single most important concern for marketers is to influence consumer behaviour in a desired manner. Strategies used to accomplish this, have implications for the concerned organisations, the group of consumers they attempt to influence, and the society in which such activities are undertaken.The focus of this text is to acquaint management students with a usable, managerial understanding and insight of our behaviour as consumers. Students who aspire to become marketing managers, brand managers, sales managers, or want to take up a career in advertising etc. need to acquire knowledge and skills which would be critically useful to them in these careers. The uncertainty involved in dealing with living, breathing, changing, and stubborn consumers can be very frustrating. What students have to learn and accept is that they would be dealing with a high degree of uncertainty, understanding and applying consumer behaviour in developing strategies in their area of interest. Successful application of consumer behaviour concepts to specific situations requires human judgement and cannot be reduced to any fixed rules.Students often ask how can they use various concepts, say, social class, personality, life style etc. to develop a promotional programme. Obviously, a single concept has to be thought and understood in conjunction with the knowledge and understanding of other factors while developing strategic options.The text is comprehensive with relatively recent research inputs from scholars describing various behavioural concepts and theories that are believed to be fundamentally useful for developing an understanding of consumer behaviour. Wherever possible, to clarify the concepts it has been endeavoured to use nearer home Indian examples to make it more relevant to our conditions and easier for students to understand.The book is arranged in five parts. The end of each chapter is followed by summary, questions for discussion, and suitable projects. At the end of each part, there are cases and consumer insights. Some of these cases relate to actual business situations while others have been prepared tohighlight certain consumer behaviour concepts applied to specific business situations.
Consumer Behaviour
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Author : Satish Kumar Batra
language : en
Publisher:
Release Date : 2004-05
Consumer Behaviour written by Satish Kumar Batra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05 with Consumer behavior categories.
Without exception we are all consumers living in a society. The single most important concern for marketers is to influence consumer behaviour in a desired manner. Strategies used to accomplish this, have implications for the concerned organisations, the group of consumers they attempt to influence, and the society in which such activities are undertaken.The focus of this text is to acquaint management students with a usable, managerial understanding and insight of our behaviour as consumers. Students who aspire to become marketing managers, brand managers, sales managers, or want to take up a career in advertising etc. need to acquire knowledge and skills which would be critically useful to them in these careers. The uncertainty involved in dealing with living, breathing, changing, and stubborn consumers can be very frustrating. What students have to learn and accept is that they would be dealing with a high degree of uncertainty, understanding and applying consumer behaviour in developing strategies in their area of interest. Successful application of consumer behaviour concepts to specific situations requires human judgement and cannot be reduced to any fixed rules.Students often ask how can they use various concepts, say, social class, personality, life style etc. to develop a promotional programme. Obviously, a single concept has to be thought and understood in conjunction with the knowledge and understanding of other factors while developing strategic options.The text is comprehensive with relatively recent research inputs from scholars describing various behavioural concepts and theories that are believed to be fundamentally useful for developing an understanding of consumer behaviour. Wherever possible, to clarify the concepts it has been endeavoured to use nearer home Indian examples to make it more relevant to our conditions and easier for students to understand.The book is arranged in five parts. The end of each chapter is followed by summary, questions for discussion, and suitable projects. At the end of each part, there are cases and consumer insights. Some of these cases relate to actual business situations while others have been prepared tohighlight certain consumer behaviour concepts applied to specific business situations.This book would be quite useful and will meet the requirements of students pursuing management studies and specialising in marketing.
Managing Risk And Uncertainty
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Author : Richard Friberg
language : en
Publisher: MIT Press
Release Date : 2015-11-13
Managing Risk And Uncertainty written by Richard Friberg and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-13 with Business & Economics categories.
A comprehensive framework for assessing strategies for managing risk and uncertainty, integrating theory and practice and synthesizing insights from many fields. This book offers a framework for making decisions under risk and uncertainty. Synthesizing research from economics, finance, decision theory, management, and other fields, the book provides a set of tools and a way of thinking that determines the relative merits of different strategies. It takes as its premise that we make better decisions if we use the whole toolkit of economics and related fields to inform our decision making. The text explores the distinction between risk and uncertainty and covers standard models of decision making under risk as well as more recent work on decision making under uncertainty, with a particular focus on strategic interaction. It also examines the implications of incomplete markets for managing under uncertainty. It presents four core strategies: a benchmark strategy (proceeding as if risk and uncertainty were low), a financial hedging strategy (valuable if there is much risk), an operational hedging strategy (valuable for conditions of much uncertainty), and a flexible strategy (valuable if there is much risk and/or uncertainty). The book then examines various aspects of these strategies in greater depth, building on empirical work in several different fields. Topics include price-setting, real options and Monte Carlo techniques, organizational structure, and behavioral biases. Many chapters include exercises and appendixes with additional material. The book can be used in graduate or advanced undergraduate courses in risk management, as a guide for researchers, or as a reference for management practitioners.
From Micro To Macro Dealing With Uncertainties In The Global Marketplace
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Author : Felipe Pantoja
language : en
Publisher: Springer Nature
Release Date : 2022-04-04
From Micro To Macro Dealing With Uncertainties In The Global Marketplace written by Felipe Pantoja and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-04 with Business & Economics categories.
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science
Uncertainty
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Author : Millett Granger Morgan
language : en
Publisher: Cambridge University Press
Release Date : 1990
Uncertainty written by Millett Granger Morgan and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
A risk analysis textbook which is intended as a basic text for students as well as a reference for practitioners and researchers. It provides a basis for policy analysis and draws upon a variety of case studies.
National Image And Competitive Advantage
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Author : Eugene D. Jaffe
language : en
Publisher: Copenhagen Business School Press
Release Date : 2001
National Image And Competitive Advantage written by Eugene D. Jaffe and has been published by Copenhagen Business School Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Brand choice categories.
This book features in-depth analyses of interactions between brand, country and product images; real-life examples of country branding; and guidelines for managerial action, making it a usful resource for students of International Marketing, International Business and Consumer Behaviour as well as for international marketing managers, industry leaders and government officials. Subjects covered include: Consumers' perception of countries as sources for brands and products; how to utilize country try image by the firm; how to manage national promotion campaigns of country image; country of origin labeling requirements; the use of the made-in label as a trade barrier; and the future role of brand and country images in the age of eCommerce. Eugene D. Jaffe is Professor and Israel D. Nebenzahl is Associate Professor, both at the Graduate School of Business Administration, Bar-Ilan University, Israel.