Dealing With The Media
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On Deadline
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Author : Carole M. Howard
language : en
Publisher: Waveland Press
Release Date : 2020-12-30
On Deadline written by Carole M. Howard and has been published by Waveland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-30 with Business & Economics categories.
With a clear and fast-moving style, the Sixth Edition maintains its status as the foremost book on media relations in the corporate, nonprofit and government sectors. The authors retained the best and enduring aspects of media relations in the previous edition while skillfully integrating all current trends, such as the increased reliance on technology, complex legal rulings and concerns about credibility that have had an impact on how professionals work with the media. On Deadline is must-read for prospective and current media relations professionals dedicated to maximizing their organization’s results. As one reviewer remarked, On Deadline is “like having a professional mentor and media consultant on speed dial.” It presents all the tools necessary to plan and implement a successful media relations program, from relationships with reporters, crisis management and global media relations to spokesperson training, ethical and legal issues, news conferences and special events. New case studies illustrate the multiple roles of media relations professional as planner, crisis manager, communicator, counselor and strategist in a world that encounters ubiquitous messages dispersed at the speed of light.
Dealing With The Media
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Author : Chris Rau
language : en
Publisher: UNSW Press
Release Date : 2010-10
Dealing With The Media written by Chris Rau and has been published by UNSW Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10 with Social Science categories.
Drawing from over two decades of journalism and media experience, this practical guide offers easy-to-follow advice on how to deal with the media--both traditional and electronic. With tips from Australian leaders in the field, such as Phillip Adams and David Marr, this thorough manual addresses a variety of issues, including how to develop a relationship with journalists, how to deal with being the center of a news story, and how to join the online media revolution. Students, activists, community groups, and businesses will greatly benefit from this essential overview.
On Deadline
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Author : Carole Howard
language : en
Publisher:
Release Date : 2000
On Deadline written by Carole Howard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Language Arts & Disciplines categories.
Dealing With The Media
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Author : Francis Samish
language : en
Publisher:
Release Date : 1993
Dealing With The Media written by Francis Samish and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Public relations categories.
On Deadline
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Author : Carole M. Howard
language : en
Publisher: Waveland Press
Release Date : 2013-03-01
On Deadline written by Carole M. Howard and has been published by Waveland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with Business & Economics categories.
Media relations professionals must know how to stay ahead of the game to be effective in todays complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Called virtually an encyclopedia of media relations by one reviewer, the Fifth Edition covers relationships with reporters, spokesperson training, news conferences and special events, integrating media relations into marketing communications plans, crisis management, global media relations, ethics, establishing a media policy within the organization, measuring results and becoming a counselor to management. Its practical advice and how-to ideas draw on current case studies, most involving social media, and the authors extensive experience in the U.S. and around the world. With a clear and fast-moving style, the Fifth Edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organizations results.
Managing Media Work
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Author : Mark Deuze
language : en
Publisher: SAGE
Release Date : 2011
Managing Media Work written by Mark Deuze and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital age. Focusing on three key areas—new media work, media professions, and media management—this text prepares students to effectively manage their own media careers and to manage human capital in creative companies. Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work.
Managing In The Media
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Author : Peter Block
language : en
Publisher: Taylor & Francis
Release Date : 2001
Managing In The Media written by Peter Block and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Language Arts & Disciplines categories.
First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.
Media Strategies
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Author : Jane Johnston
language : en
Publisher: Routledge
Release Date : 2020-07-16
Media Strategies written by Jane Johnston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-16 with Business & Economics categories.
Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it. Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut through the cluttered digital environment. The authors also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media pitches, write and lay-out media materials, and develop credibility and trust in relationships. Media Strategies sets a new agenda for anyone seeking to build a career as a professional communicator. It includes examples from around the world, from corporate, political, government, not-for-profit and activist communication and public relations practice. 'The game has changed. Communications professionals should look to this as their guide when navigating a swiftly changing media landscape.' Ross Healy, Brand Social Media Specialist 'Media Strategies cuts through the hype to show how you can build your skills and excel as a communicator in both traditional media and the disruptive digital media platforms.' Elissa Trezia, Financial Technology PR Executive, Indonesia 'An excellent guide to the complex media landscape.' Catherine Archer, Academic Chair, Strategic Communication, Murdoch University
Guide To Media Relations
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Author : Irv Schenkler
language : en
Publisher: Prentice Hall
Release Date : 2004
Guide To Media Relations written by Irv Schenkler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Mass media and business categories.
Plot your course: setting your media strategy Cast your line: developing proactive media relations Caught on the hook: responding to media calls Count the catch: dealing with the financial media Batten down the hatches: handling the media in a crisis
The Manager S Guide To Handling The Media In Crisis
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Author : James E. Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, BEPS Emeritus
language : en
Publisher: Rothstein Publishing
Release Date : 2016-08-02
The Manager S Guide To Handling The Media In Crisis written by James E. Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, BEPS Emeritus and has been published by Rothstein Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-02 with Business & Economics categories.
Attracting media attention is surprisingly easy -- you just want it to be the right kind! If an event causes the phone to ring and TV cameras to appear in your lobby, you need confidence that the people who happen to be at your worksite that day are prepared. That’s easy if everyone – executives, PR, managers, and employees – is familiar with Jim Lukaszewski’s sure-fire methods for handling the media. James (Jim) Lukaszewski, America’s Crisis Guru TM, is one of the most visible corporate go-to people for companies when there is trouble in the room or on the horizon. The Manager’s Guide to Handling the Media in a Crisis: Doing and Saying the Right Thing When it Matters Most, shares with you the skills he has developed in 30+ years of helping companies in crisis management, employee communications, ethics, media relations, public affairs, reputation preservation, leadership restoration, and recovery. Jim speaks annually before a wide variety of local, statewide, national and international organizations and associations heard by thousands of each year – and in this book, he is speaking directly to you. With this book as a guide, you will be able to: Create and deliver the message that best represents your organization. Understand what it takes to be an effective spokesperson. . Make sure everyone is aware of company policies and procedures relating to the press. . Be aware of the needs, deadlines, and priorities of reporters. . Prepare to give good answers to all sorts of questions. . Monitor social media, assess its impact. . Identify the ways social media could be used to attack your company. . Preserve company reputation amid a flurry of conflicting publicity. . Reading this book, you will see why, wherever there is or can be trouble and crisis, affected audiences and troubled leaders are waiting to learn the way out of their problems from Jim. The book is practical, easy to read, filled with real-world case studies, checklists, anecdotes, discussion questions, and easy-to-remember tips for success.