Death In Advertising
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Where The Suckers Moon
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Author : Randall Rothenberg
language : en
Publisher: Alfred A. Knopf
Release Date : 1994
Where The Suckers Moon written by Randall Rothenberg and has been published by Alfred A. Knopf this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Advertising categories.
In this incisive and informative book, Randall Rothenberg, the former advertising columnist for The New York Times, gives readers a revealing view of inner dynamics of advertising in America. Along the way is a history of advertising--its great names and legendary campaigns.
Death In Advertising
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Author : Laura Bradford
language : en
Publisher: Lyrical Press
Release Date : 2017-02-07
Death In Advertising written by Laura Bradford and has been published by Lyrical Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-07 with Fiction categories.
When Tobi Tobias decided to open her own ad agency, having to moonlight in a pet shop wasn’t part of her vision . . . of course, neither was murder. Sometimes when opportunity knocks, the door you open leads to a closet. That’s certainly the case for Tobi, whose weekends spent cleaning cages in her best friend’s pet shop may soon be over. She’s just landed her first big break—Zander Closet Company needs a catchy campaign slogan ASAP, and Tobi thinks she’s got the right hook to knock ’em dead: “When we’re done, even your skeletons will have a place.” But when a real dead body topples out of a showcase closet, she’s about to discover there is such a thing as bad publicity. To save her fledgling business and not get killed by the competition, Tobi takes on a new pet project: solving the murder. But with a stressed-out parrot as the only witness to the crime, Tobi will really have to wing it to put the cagey killer behind bars.
Where The Suckers Moon
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Author : Randall Rothenberg
language : en
Publisher: Vintage
Release Date : 2013-02-20
Where The Suckers Moon written by Randall Rothenberg and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-20 with Business & Economics categories.
"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.
Death Related Publicity As Informational Advertising
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Author : Leif Brandes
language : en
Publisher:
Release Date : 2014
Death Related Publicity As Informational Advertising written by Leif Brandes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
The sales of books, DVDs and music albums frequently increase substantially after the death of an artist. Yet, the mechanism behind this stylized fact remains unclear. In this paper, we extend previous work on death-related effects, and examine after-death sales increases both as an affective reaction of existing customers and as a reaction of previously uninformed new customers. In our main study, we use official weekly U.S. sales data for 446 music albums of 77 artists who died in the years 1992 - 2010. A series of regression models show that an artist's album sales increase on average by 54.1% after death, and that the relative increase in sales after death is higher for the better albums of the artist even when controlling for differences in weekly album-level publicity. This suggests that death-related publicity serves primarily as informational advertising that attracts new customers who buy the artist's best albums after death. Complementary evidence from a survey study with more than 2,000 participants confirms this interpretation and shows that information-based motives are relatively more important for after-death consumption than affect-based motives. Overall, our analysis provides novel evidence on the longevity of imperfect customer information in cultural markets, and informs strategic retailer behavior after artist deaths.
Death In A Consumer Culture
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Author : Susan Dobscha
language : en
Publisher: Routledge
Release Date : 2015-12-22
Death In A Consumer Culture written by Susan Dobscha and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Business & Economics categories.
Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries. Organised into five sections covering: The Death Industry; Death Rituals; Death and Consumption; Death and the Body; and Alternate Endings, the book explores topics from celebrity death tourism, pet and online memorialization; family history research, to alternatives to traditional corpse disposal methods and patient-assisted suicide. Work from scholars in history, religious studies, sociology, psychology, anthropology, and cultural studies sits alongside research in marketing and consumer culture. From eastern and western perspectives, spanning social groups and demographic categories, all explore the ubiquity of death as a physical, emotional, cultural, social, and cosmological inevitability. Offering a richly unique anthology on this challenging topic, this book will be of interest to researchers working at the intersections of consumer culture, marketing and mortality.
Death In Advertising
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Author : Stephen Hawley Martin
language : en
Publisher: Oaklea Publishing
Release Date : 1997-11
Death In Advertising written by Stephen Hawley Martin and has been published by Oaklea Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-11 with Fiction categories.
An engrossing murder mystery wrapped around the inner intrigue of the advertising agency business.
Death In Advertising
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Author : Laura Bradford
language : en
Publisher: Kensington Publishing Corporation
Release Date : 2017-02-07
Death In Advertising written by Laura Bradford and has been published by Kensington Publishing Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-07 with Fiction categories.
When Tobi Tobias decided to open her own ad agency, having to moonlight in a pet shop wasn't part of her vision . . . of course, neither was murder. Sometimes when opportunity knocks, the door you open leads to a closet. That's certainly the case for Tobi, whose weekends spent cleaning cages in her best friend's pet shop may soon be over. She's just landed her first big break-Zander Closet Company needs a catchy campaign slogan ASAP, and Tobi thinks she's got the right hook to knock 'em dead: "When we're done, even your skeletons will have a place." But when a real dead body topples out of a showcase closet, she's about to discover there is such a thing as bad publicity. To save her fledgling business and not get killed by the competition, Tobi takes on a new pet project: solving the murder. But with a stressed-out parrot as the only witness to the crime, Tobi will really have to wing it to put the cagey killer behind bars."
Death By Advertising
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Author : J. R. Kruze
language : en
Publisher: Lulu.com
Release Date : 2018-02-25
Death By Advertising written by J. R. Kruze and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-25 with Fiction categories.
(Short read - 30 minutes - 21 pages) Her closest friends didn't know she was dead. Until they saw the full page ad in the paper advertising her funeral. They mystery was in how she died. No corpse, just an urn filled with ashes that was distributed over the harbor without any witnesses. Shown by a slick video played at her funeral. No motive. Just a disappearance. The coroner's report from an upstate, rural county stated natural causes. For a young 20-something advertising executive. But there were no details left unaccounted for. Funeral arrangements paid for inadvance. Even the police chief said it was a closed case. That didn't stop Detective Johnson from being curious. He stopped in to see her partner to answer his many questions. On his own time. The day after the funeral. Get Your Copy Now. - - - - J. R. Kruze is an upcoming author in the Urban and Fantasy genres. More short stories coming every month. Make sure you don't miss them...
Reverse Psychology Marketing
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Author : I. Sinha
language : en
Publisher: Springer
Release Date : 2006-11-22
Reverse Psychology Marketing written by I. Sinha and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-22 with Business & Economics categories.
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.
Death Becomes Her The Death Aesthetic In As Fashion Advertising
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Author :
language : en
Publisher:
Release Date : 1997
Death Becomes Her The Death Aesthetic In As Fashion Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.