Where The Suckers Moon
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Where The Suckers Moon
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Author : Randall Rothenberg
language : en
Publisher: Alfred A. Knopf
Release Date : 1994
Where The Suckers Moon written by Randall Rothenberg and has been published by Alfred A. Knopf this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Advertising categories.
In this incisive and informative book, Randall Rothenberg, the former advertising columnist for The New York Times, gives readers a revealing view of inner dynamics of advertising in America. Along the way is a history of advertising--its great names and legendary campaigns.
Where The Suckers Moon
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Author : Randall Rothenberg
language : en
Publisher: Vintage
Release Date : 2013-02-20
Where The Suckers Moon written by Randall Rothenberg and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-20 with Business & Economics categories.
"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.
Where The Suckers Moon The Life And Death Of An Advertising Campaign 1st Vintage Books Ed
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Author :
language : en
Publisher:
Release Date : 1995
Where The Suckers Moon The Life And Death Of An Advertising Campaign 1st Vintage Books Ed written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
Sign Wars
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Author : Robert Goldman
language : en
Publisher: Guilford Press
Release Date : 1996-05-21
Sign Wars written by Robert Goldman and has been published by Guilford Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-05-21 with Business & Economics categories.
Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity. Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.
Watch This Listen Up Click Here
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Author : David Verklin
language : en
Publisher: John Wiley & Sons
Release Date : 2007-04-20
Watch This Listen Up Click Here written by David Verklin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-20 with Business & Economics categories.
A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day. David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.
A Grey Moon Over China
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Author : Thomas A. Day
language : en
Publisher: Macmillan
Release Date : 2009-05-12
A Grey Moon Over China written by Thomas A. Day and has been published by Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-12 with Fiction categories.
Army engineer Eduardo Torres is caught up in the world's raging oil wars when he stumbles onto the plans for a quantum-energy battery. This remarkable device could slow civilization's inevitable descent into environmental disaster, but Torres has other plans. Forming a private army, he uses the device to revive an abandoned space colonization effort in an ambitious campaign to lead humanity to a new life in a distant solar system. The massive endeavor faces many challenges before the fleet finally embarks for the Holzstein System many light-years away. But even as the feuding colonists struggle to carve out homes on alien worlds, they discover that they have not left their old conflicts and inner demons behind. Nor are they alone on this new frontier. Awaiting them are inhuman beings who strike without warning or explanation--and who may spell the end of humanity's last hope. Epic in scope, yet filled with searing human drama and emotion, A Grey Moon Over China is a monumental science fiction saga by an amazing new talent. Its original publication by Black Heron Press was named one of the "Best Books of 2006" by Kirkus Reviews. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
The Honest Rainmaker
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Author : Abbott Joseph Liebling
language : en
Publisher:
Release Date : 1991
The Honest Rainmaker written by Abbott Joseph Liebling and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Gambling categories.
A Moon Of My Own
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Author : Jennifer Rustgi
language : en
Publisher: Sourcebooks, Inc.
Release Date : 2016-09-01
A Moon Of My Own written by Jennifer Rustgi and has been published by Sourcebooks, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-01 with Juvenile Fiction categories.
Travel the world with the moon in this imaginative picture book, featuring beautiful silhouetted art, STEM/STEAM activities, and moon facts. Perfect for the toddler or young reader in your life, storytime, and preschool and kindergarten classrooms. Read on the International Space Station as part of Story Time from Space! Join an adventurous young girl as she journeys to all seven continents with her friend the moon. The moon is the girl's constant companion as it lights up the Eiffel Tower, Great Wall of China, the Amazon Rainforest, and more. Simple text and striking silhouetted illustrations accompany the story, and encourage young readers to think about geography, science, and the phases of the moon. Each night you seem a little different from the night before But I always know its you No matter how far I go, you're right there with me I'm really lucky to have a Moon of my own Backmatter includes: Explore More for Kids: information on all the places the girl visits in the book including a map of the seven continents, and information on the phases of the moon Explore More for Teachers and Parents: facts about the moon, recommended educational resources, and activities for the classroom and at home such as a Moon Phase Journal, a Moon and Sun demonstration with a ball, and moon art
Ogilvy On Advertising
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Author : David Ogilvy
language : en
Publisher: Hachette UK
Release Date : 2023-02-02
Ogilvy On Advertising written by David Ogilvy and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-02 with Business & Economics categories.
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
Sucker Bet
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Author : James Swain
language : en
Publisher: Fawcett
Release Date : 2004-06-01
Sucker Bet written by James Swain and has been published by Fawcett this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-06-01 with Fiction categories.
A hardened ex-cop, Tony Valentine now nabs hustlers who rob casinos, and the Micanopy Indian Reservation Casino in South Florida desperately needs his expertise. A blackjack dealer has rigged a game, dealt a player eighty-four winning hands in a row, and then disappeared. But the missing dealer is part of an even bigger, far deadlier scheme. Valentine’s trail leads him to Rico Blanco, a ruthless gangster who once worked for John Gotti; his shady, elusive partner-in-crime, Victor Marks; and a bombshell named Candy Hart, a hooker with dreams of love—a combination tailor-made to double-cross. It appears they have a con going down involving a cocky, filthy-rich Brit and his millions of dollars. Valentine’s challenge: to figure out how all the pieces of the seamy puzzle fit together . . . before his luck runs out and his life goes bust.