Deception In The Marketplace
DOWNLOAD
Download Deception In The Marketplace PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Deception In The Marketplace book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Deception In The Marketplace
DOWNLOAD
Author : David M. Boush
language : en
Publisher: Routledge
Release Date : 2015-12-22
Deception In The Marketplace written by David M. Boush and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Business & Economics categories.
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
Deception In The Marketplace
DOWNLOAD
Author : David M. Boush
language : en
Publisher: Routledge
Release Date : 2015-12-22
Deception In The Marketplace written by David M. Boush and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Business & Economics categories.
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
Research Handbook On The Law And Economics Of Trademark Law
DOWNLOAD
Author : Glynn S. Lunney Jr.
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-12-11
Research Handbook On The Law And Economics Of Trademark Law written by Glynn S. Lunney Jr. and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-11 with Law categories.
This discerning and detailed Research Handbook examines the law of trademarks, unfair competition, and dilution from a variety of law and economics perspectives. With a comprehensive exploration of trademarks and trademark law, it provides an excellent illustration of the analytical diversity that the law and economics approach can bring to legal issues.
Coping With Control And Manipulation
DOWNLOAD
Author : Vera Sonja Maass
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2010-09-16
Coping With Control And Manipulation written by Vera Sonja Maass and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-16 with Psychology categories.
You can't always avoid becoming a manipulator's target, but you CAN avoid becoming a victim. This revealing book gives you the power to resist the people who want to control you. Who is pushing your buttons—and what can you do about it? Coping with Control and Manipulation: Making the Difference Between Being a Target and Becoming a Victim examines the various spheres in which people encounter control and manipulation and shows how avoiding such victimization is absolutely possible. Knowing the players, understanding what motivates them, identifying their goals, and learning the techniques they use can help potential victims avoid, or at least survive, control and manipulation attempts. In her comprehensive look at this potentially harmful human drive, clinical psychologist Vera Sonja Maass shows just how prevalent control and manipulation are. She examines manipulators' goals and techniques as they relate to personality structure and offers a "menu" of techniques commonly used to exercise control. Arming readers through an in-depth analysis of controllers' behaviors toward targeted persons, Dr. Maass enables such targets to predict future actions—and prepare responses that will prevent victimization.
The Oxford Handbook Of Business Ethics
DOWNLOAD
Author : George G. Brenkert
language : en
Publisher: Oxford University Press, USA
Release Date : 2012-04-19
The Oxford Handbook Of Business Ethics written by George G. Brenkert and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-19 with Business & Economics categories.
The Oxford Handbook of Business Ethics is a comprehensive treatment of the field of business ethics as seen from a philosophical approach. The volume consists of 24 essays that survey the field of business ethics in a broad and accessible manner, covering all major topics about the relationship between ethical theory and business ethics.
Cyber Warfare
DOWNLOAD
Author : Sushil Jajodia
language : en
Publisher: Springer
Release Date : 2015-04-09
Cyber Warfare written by Sushil Jajodia and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-09 with Computers categories.
This book features a wide spectrum of the latest computer science research relating to cyber warfare, including military and policy dimensions. It is the first book to explore the scientific foundation of cyber warfare and features research from the areas of artificial intelligence, game theory, programming languages, graph theory and more. The high-level approach and emphasis on scientific rigor provides insights on ways to improve cyber warfare defense worldwide. Cyber Warfare: Building the Scientific Foundation targets researchers and practitioners working in cyber security, especially government employees or contractors. Advanced-level students in computer science and electrical engineering with an interest in security will also find this content valuable as a secondary textbook or reference.
Hearings
DOWNLOAD
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce
language : en
Publisher:
Release Date : 1966
Hearings written by United States. Congress. House. Committee on Interstate and Foreign Commerce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with categories.
The Interplay Of Truth And Deception
DOWNLOAD
Author : Matthew S. McGlone
language : en
Publisher: Routledge
Release Date : 2009-03-15
The Interplay Of Truth And Deception written by Matthew S. McGlone and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-15 with Business & Economics categories.
This volume presents a conceptualization of the phenomena of lying and deception, manifested in some well-known constructions like spin, hype, doublespeak, equivocation, and contextomy (quoting out of context). With chapters from leading-edge researchers offering innovative perspectives, this volume will appeal to scholars, researchers, and advanced/graduate students in communication, media, and psychology.
Deepfakes And Their Impact On Business
DOWNLOAD
Author : Gupta, Gaurav
language : en
Publisher: IGI Global
Release Date : 2024-12-05
Deepfakes And Their Impact On Business written by Gupta, Gaurav and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-05 with Business & Economics categories.
Deepfakes are becoming a growing concern for businesses across industries. These technologies manipulate public perceptions, damage reputations, and create security risks by making it increasingly difficult to distinguish between real and fabricated media. For businesses, the impact of deepfakes range from the potential for brand impersonation and misleading marketing campaigns to serious cybersecurity threats, including financial fraud and identity theft. As deepfake technology evolves, companies must navigate the complex ethical, legal, and operational challenges it presents, adopting strategies to protect their brands, safeguard sensitive information, and maintain trust with customers. The rise of deepfakes requires further research into how businesses approach digital media, authentication, and security. Deepfakes and Their Impact on Business demystifies the rise of deepfakes and explores their impact on various business sectors. It examines the potential risk and threats associated with deepfake technology, such as reputational damage, financial loss, and data manipulation. This book covers topics such as cybercrime, financial fraud, and impersonation, and is a useful resource for business owners, computer engineers, security professionals, data scientists, economists, academicians, and researchers.
The Predatory Society
DOWNLOAD
Author : Paul Blumberg
language : en
Publisher:
Release Date : 1989
The Predatory Society written by Paul Blumberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
How pervasive is deception in the American marketplace? In this pioneering study, Paul Blumberg not only reveals the extent to which fraud is practiced on the American consumer, but offers a penetrating analysis of its causes and social consequences. Among the evidence Blumberg examines are 600 accounts by workers in such businesses as restaurants, gas stations, and drug stores of the fraudulent practices of their employers. Here are eye-opening accounts of gas station owners selling regular gas as high test, auto mechanics who spray-paint old parts and sell them as new, pharmacists who sell generic drugs at brand-name prices, and more. Blumberg suggests that dishonesty is all but built into the American marketplace, and that its social effects include the loss of trust and community.