Deceptive Discourse In Advertising
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Deceptive Discourse In Advertising
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Author : Stephanie Helmer
language : en
Publisher: GRIN Verlag
Release Date : 2005-07-10
Deceptive Discourse In Advertising written by Stephanie Helmer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-10 with Literary Collections categories.
Seminar paper from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: 2, LMU Munich (Institut für Englische Philologie), course: Empirical Linguistics: Deceptive Discourse, language: English, abstract: While the first part of this paper aims at exploring deceptive techniques through a mostly semiotic frame, focusing on automobile advertisements present in Germany in 2001 and 2002, the second part of this paper examines the role of psychological components in television advertising.
Deceptive Advertising
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Author : Jef Richards
language : en
Publisher: Routledge
Release Date : 2013-12-16
Deceptive Advertising written by Jef Richards and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Language Arts & Disciplines categories.
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Deceptive Advertising
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Author : David Morgan Gardner
language : en
Publisher:
Release Date : 1980
Deceptive Advertising written by David Morgan Gardner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Deceptive advertising categories.
The Language Of Deception
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Author : Dariusz Galasiński
language : en
Publisher: SAGE
Release Date : 2000
The Language Of Deception written by Dariusz Galasiński and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Deception categories.
This book employs a discourse analytical approach to the study of deception. It focuses on the deceptive messages themselves - how language is used to deceive others and what kinds of linguistic devices are used. The author develops a theory of deception based on his study of debates and interviews of American and British politicians.
Cross Cultural Deception In Polish And American English In Computer Mediated Communication
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Author : Anna Kuzio
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2018-09-30
Cross Cultural Deception In Polish And American English In Computer Mediated Communication written by Anna Kuzio and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-30 with Language Arts & Disciplines categories.
Deception is omnipresent throughout the evolution of life, inseparable from the development of various modes of communication. By effectively manipulating the behavior of others, apparently by taking advantage of recipients’ own rules, communicators are able to gain an advantage while negotiating meaning in a cross-cultural environment. Even though much research related to deceptive behavior and its detection has been conducted in recent years, little of it has concentrated on deception outside of a North American context. This monograph addresses that lacuna. Consistently, most research on deception has examined face-to-face verbal communication and ignored computer-mediated communication. In response, this book also provides detailed insights into how computer-mediated communication and adopted cultural values affect deceptive communication and deception detection across cultures, namely in Poland and the USA. It focuses on discussing theories about why cues to deception exist, theories specific to verbal cues to deception, and theories about computer mediation in communication. The book also proposes a research model postulating relationships between computer-mediated communication media, cue detection, media familiarity, national culture, espoused cultural values, veracity judgment success, and deceptive communicative behavior.
Deceptive Advertising
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Author : Karen Margaret Clark
language : en
Publisher:
Release Date : 1981
Deceptive Advertising written by Karen Margaret Clark and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Attitude change categories.
Deceptive Advertising
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Author : Jef I. Richards
language : en
Publisher: Routledge
Release Date : 1990
Deceptive Advertising written by Jef I. Richards and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Lies We Live By
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Author : Carl Hausman
language : en
Publisher: Routledge
Release Date : 2014-06-23
Lies We Live By written by Carl Hausman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-23 with Business & Economics categories.
It's a sad truth that lies are becoming a part of everyday life. From pre-approved credit card mailings to college admission claims to presidential press conferences, the American public is being spun, deceived and misinformed at a dizzying rate and on a daily basis. Why is this? And what can we do about it? In this lively but serious examination of the way lies are infiltrating world, media expert Carl Hausman takes a hard look at the business of deception, an industry that is growing at an alarming rate. Uncovering the roots of misinformation in American business and politics, he reveals the way words, numbers, and images are intentionally distorted for public consumption by some of this country's major industries-including tobacco companies, airlines, financial institutions, public relations firms, and even medical practices and universities-and offers outrageous examples of some of the more egregious assaults on the public trust. Showing readers how to spot potentially false claims, he offers advice about what we can do to stop them, with an annotated list of publications, individuals, and organizations dedicated to preventing the spread of misleading information. Whether it is paragraph-length footnotes, microscopic print or tortured statistics, the amount of propaganda being passed off as fact is both alarming and dangerous. Lies We Live By shows what to look for behind the double talk; but most importantly it offers ways to fight back.
Communication Research In The Prosecution Of Deceptive Advertising
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Author : Ivan L. Preston
language : en
Publisher:
Release Date : 1986
Communication Research In The Prosecution Of Deceptive Advertising written by Ivan L. Preston and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Advertising categories.
Advertising And Consumer Culture
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Author : Matthew P. McAllister
language : en
Publisher: Taylor & Francis
Release Date : 2023-04-14
Advertising And Consumer Culture written by Matthew P. McAllister and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-14 with Social Science categories.
Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.
