Deceptive Advertising

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Deceptive Advertising

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Author : Jef Richards
language : en
Publisher: Routledge
Release Date : 2013-12-16

Deceptive Advertising written by Jef Richards and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Language Arts & Disciplines categories.

This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.

Report On Erroneous Misleading Or Deceptive Advertising Practices

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Author : United States. Veterans Administration
language : en
Publisher:
Release Date : 1976

Report On Erroneous Misleading Or Deceptive Advertising Practices written by United States. Veterans Administration and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Advertising categories.

Vol. for 1977/78 includes: Keeping your school or college catalog in compliance with Federal laws and regulations, issued by the Federal Interagency Committee on Education.

Consumer Protection From Deceptive Advertising

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Author : Fredric Stuart
language : en
Publisher:
Release Date : 1974

Consumer Protection From Deceptive Advertising written by Fredric Stuart and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Advertising categories.

Deceptive Advertising

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Author : Jef I. Richards
language : en
Publisher: Routledge
Release Date : 1990

Deceptive Advertising written by Jef I. Richards and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.

This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.

Deceptive Advertising

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Author : David Morgan Gardner
language : en
Publisher:
Release Date : 1980

Deceptive Advertising written by David Morgan Gardner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Deceptive advertising categories.

Ftc S Authority Over Deceptive Advertising

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Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee for Consumers
language : en
Publisher:
Release Date : 1982

Ftc S Authority Over Deceptive Advertising written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee for Consumers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business ethics categories.

Marketing Ploy Or Strategic Initiative

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Author : Pamela A. Richardson-Greenfield
language : en
Publisher:
Release Date : 2020

Marketing Ploy Or Strategic Initiative written by Pamela A. Richardson-Greenfield and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Advertising categories.

The number of commercial messages that consumers are exposed to on a daily bases is unknown, although some experts estimate it is at least 500 ads per day. Most pundits in the field of advertising agree that it is ubiquitous. For advertisers and marketers, it is critical for them to create advertising messages that break through the clutter and capture the attention of today's consumers--who are distracted and overwhelmed. One tactic that practitioners employ to capture consumers' attention in this challenging environment is deceptive advertising, which exaggerates--or even lies--about the attributes of a promoted product. This dissertation explores this topic using methodological triangulation, examining deceptive advertising from the perspective of those who create it (e.g., advertising practitioners), assessing the overall impact of deceptive advertising on consumer evaluations, and empirically investigating the most effective crisis response strategies that should be issued following allegations of deceptive advertising.In the first essay, in-depth, semi-structured, qualitative interviews are conducted with advertising practitioners to better understand deceptive advertising and its impact on the advertising profession. Deceptive advertising does not seem to be a concern for advertising practitioners, as most rely upon their corporate and moral values to navigate the ethical landscape of the advertising world. These professional also indicate that, because consumers have access to more product information than even before, misleading consumers with false advertising claims is less impactful. In the second essay, a meta-analysis is conducted to synthesize over 40 years of research on the relationship between deceptive advertising and consumer evaluations (i.e., purchase intentions and attitude toward the ad). Findings suggest that deceptive advertising positively affects consumer evaluations, but this relationship is moderated by the content of the advertising message (i.e., whether the ad features a real brand and contains pictures and/or words and which type of product is being promoted). The third essay builds on the first two essays, empirically testing the appropriate crisis response strategies advertisers should enact following accusations of deceptive advertising. The moderating impact of skepticism toward advertising is also explored. Findings indicate that consumers are able to detect differences in deceptive ads, depending on how deceptive the message is. And,importantly, consumers appear to be more forgiving when product attributes are embellished than when advertisers blatantly lie.

Deception In The Marketplace

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Author : David M. Boush
language : en
Publisher: Routledge
Release Date : 2015-12-22

Deception In The Marketplace written by David M. Boush and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Business & Economics categories.

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.

Can Deceptive Advertising Be Measured

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Author : David Morgan Gardner
language : en
Publisher:
Release Date : 1973

Can Deceptive Advertising Be Measured written by David Morgan Gardner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Deceptive advertising categories.

Federal Deceptive Practices And Misleading Advertising Law

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Author : Warren Pengilley
language : en
Publisher:
Release Date : 1987

Federal Deceptive Practices And Misleading Advertising Law written by Warren Pengilley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Law categories.