Decoding Ad Culture

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Decoding Ad Culture

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Author : Harisur Rahman
language : en
Publisher: Rowman & Littlefield
Release Date : 2024-09-18

Decoding Ad Culture written by Harisur Rahman and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-18 with Social Science categories.

Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh critically examines the pervasive influence of Western multinational companies in South Asia, focusing on Bangladesh. Harisur Rahman argues that these corporations exploit cultural differences to execute deceptive advertising in developing countries, a practice curtailed in more regulated developed nations. This book reveals a symbiotic relationship between local and multinational companies, media production houses, and television channels, which, Rahman posits, facilitates this exploitation. Adopting a qualitative methodology, this study delves into social backgrounds, cultural capital, and consumption habits in Bangladesh and utilizes multimodal critical discourse analysis and rhetorical analysis to evaluate television commercials (TVCs). These analyses reveal the propagation of racism, sexism, classism, and patriarchal values through this form, along with a disregard for ethical standards and social responsibilities. Highlighting the disillusionment among Bangladeshi audiences towards advertisers' unmet promises, Rahman contrasts TVC regulations in developing and developed countries. The book concludes with policy recommendations to foster ethical advertising practices against mindless propaganda in Bangladesh, underscoring the need for equity, equality, and inclusivity in advertising standards.

Decoding Ad Culture

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Author : Harisur Rahman
language : en
Publisher:
Release Date : 2024

Decoding Ad Culture written by Harisur Rahman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with Business & Economics categories.

Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh critically examines the pervasive influence of Western multinational companies in South Asia, focusing on Bangladesh. Harisur Rahman argues that these corporations exploit cultural differences to execute deceptive advertising in developing countries, a practice curtailed in more regulated developed nations. This book reveals a symbiotic relationship between local and multinational companies, media production houses, and television channels, which, Rahman posits, facilitates this exploitation. Adopting a qualitative methodology, this study delves into social backgrounds, cultural capital, and consumption habits in Bangladesh and utilizes multimodal critical discourse analysis and rhetorical analysis to evaluate television commercials (TVCs). These analyses reveal the propagation of racism, sexism, classism, and patriarchal values through this form, along with a disregard for ethical standards and social responsibilities. Highlighting the disillusionment among Bangladeshi audiences towards advertisers' unmet promises, Rahman contrasts TVC regulations in developing and developed countries. The book concludes with policy recommendations to foster ethical advertising practices against mindless propaganda in Bangladesh, underscoring the need for equity, equality, and inclusivity in advertising standards.

Decoding Culture

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Author : Andrew Tudor
language : en
Publisher: SAGE
Release Date : 1999-09-28

Decoding Culture written by Andrew Tudor and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-09-28 with Social Science categories.

`This book represents a significant intervention and, as such, should be used on numerous cultural studies courses. In its intellectual honesty and clarity Tudor's book will stand as an authoritative basis for further developments in the coming years' - David Chaney Decoding Culture offers a concise and accessible account of the development of cultural studies from the late 1950s to the 1990s. Focusing on the significant theoretical and methodological assumptions that have informed the cultural studies project - the text: covers the key thinkers and key perspectives including, structuralism and post-structuralism, Screen theory, the Birmingham School, and audience analysis; offers a timely corrective t

Reinventing Evidence In Social Inquiry

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Author : R. Biernacki
language : en
Publisher: Springer
Release Date : 2012-08-08

Reinventing Evidence In Social Inquiry written by R. Biernacki and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-08 with Social Science categories.

Revisiting the dominant scientific method, 'coding,' with which investigators from sociology to literary criticism have sampled texts and catalogued their cultural messages, the author demonstrates that the celebrated hard outputs rest on misleading samples and on unfeasible classifying of the texts' meanings.

Decoding Organization

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Author : Christopher Grey
language : en
Publisher: Cambridge University Press
Release Date : 2012-03-22

Decoding Organization written by Christopher Grey and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-22 with Business & Economics categories.

A fascinating new work that challenges preconceptions of both Bletchley Park and organization studies.

The Culture Map Intl Ed

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Author : Erin Meyer
language : en
Publisher: PublicAffairs
Release Date : 2016-01-05

The Culture Map Intl Ed written by Erin Meyer and has been published by PublicAffairs this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-05 with Business & Economics categories.

An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.

Decoding Cultural Heritage

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Author : Fernando Moral-Andrés
language : en
Publisher: Springer Nature
Release Date : 2024-07-01

Decoding Cultural Heritage written by Fernando Moral-Andrés and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-01 with Computers categories.

This book provides readers with an overview of the use of digital techniques for cultural heritage preservation. Those include image processing, advanced sensing, geomatics or virtual and augmented reality. The use of newer tools such as generative artificial intelligence for images and 3D or advanced natural language processing systems is also considered. The ultimate goal is to provide readers with a global perspective of the state of the art on the use of digital tools for cultural heritage applications, both for researchers and professionals involved in cultural heritage and for computer scientists and engineers that design and develop technologies that can be used for cultural heritage preservation.

The Visual Culture Reader

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Author : Nicholas Mirzoeff
language : en
Publisher: Psychology Press
Release Date : 2002

The Visual Culture Reader written by Nicholas Mirzoeff and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Art categories.

The diverse essays collected here constitute an exploration of the emerging interdisciplinary field of visual culture, and examine why modern and postmodern culture place such a premium on rendering experience in visual form.

Encoding And Decoding Of Emotional Speech

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Author : Aijun Li
language : en
Publisher: Springer
Release Date : 2015-09-10

Encoding And Decoding Of Emotional Speech written by Aijun Li and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-10 with Language Arts & Disciplines categories.

​This book addresses the subject of emotional speech, especially its encoding and decoding process during interactive communication, based on an improved version of Brunswik’s Lens Model. The process is shown to be influenced by the speaker’s and the listener’s linguistic and cultural backgrounds, as well as by the transmission channels used. Through both psycholinguistic and phonetic analysis of emotional multimodality data for two typologically different languages, i.e., Chinese and Japanese, the book demonstrates and elucidates the mutual and differing decoding and encoding schemes of emotional speech in Chinese and Japanese.

An Introduction To Theories Of Popular Culture

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Author : Dominic Strinati
language : en
Publisher: Routledge
Release Date : 2004-08-02

An Introduction To Theories Of Popular Culture written by Dominic Strinati and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-02 with History categories.

Among the theories and ideas the book introduces are mass culture, the Frankfurt School and the culture industry, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism.