Decoding Luxe
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Decoding Luxe
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Author : Mahul Brahma,
language : en
Publisher: Sristhi Publishers & Distributors
Release Date : 2017-07-10
Decoding Luxe written by Mahul Brahma, and has been published by Sristhi Publishers & Distributors this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-10 with Business & Economics categories.
Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands – owner, custodian, retailer, connoisseur as well as student – helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand’s success with luxe in India, who always look for value-for-money or valuefor- label.
Dark Luxe
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Author : Mahul Brahma,
language : en
Publisher: Sristhi Publishers & Distributors
Release Date : 2019
Dark Luxe written by Mahul Brahma, and has been published by Sristhi Publishers & Distributors this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Fiction categories.
‘If there is one person who is eminently qualified to write about luxury, it is Mahul.’ –Bibek Debroy, Author, Economist, Chairman - Prime Minister's Economic Advisory Council. Behind the razzle-dazzle of luxe, there is another life, filled with lust, hatred, jealousy and anger. A life very deprived, very starved. A life of horrors. A life of flesh and blood. But yes, a life to die for, or rather kill! Luxury remains a silent witness to that darkness. Dark Luxe is not about dreams, it is about nightmares. It is about those realities that safely hide behind the veil of luxe. These 13 tales of fiction from the darkest, bottomless pits of hell, these first-hand stories of horror are by stuff luxury is made of, straight from their heart, leaving a trail of blood…
Luxe Inferno
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Author : Dr. Mahul Brahma
language : en
Publisher: BlueRose Publishers
Release Date : 2020-04-20
Luxe Inferno written by Dr. Mahul Brahma and has been published by BlueRose Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-20 with Fiction categories.
Luxe Inferno is a philosophical quest for the true meaning of luxe. It traces the journey of a luxe-o-holic through the nine circles of Inferno described by Dante Alighieri in Divine Comedy. It is a heady mix of facts and fiction comprising in-depth analysis of the various facets of luxury, based on research spanning over a decade. Through contemporary essays the book also explores luxury from marketing and branding perspectives. This is the third book of The Luxe Trilogy, the first two books comprise Decoding Luxe, exploring the dazzle, and Dark Luxe, exploring the darkness that secretly hides behind this luxe.
The Quiet Luxe
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Author : Dr Mahul Brahma
language : en
Publisher: Blue Rose Publishers
Release Date : 2023-12-02
The Quiet Luxe written by Dr Mahul Brahma and has been published by Blue Rose Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-02 with History categories.
The Quiet Luxe is an authoritative research-based manual for understanding the history and evolution of “quiet luxury” and includes lectures delivered in the Bath Business School in the United Kingdom. Quiet luxury is a minimalist approach to luxury and fashion that emphasizes timeless elegance, legacy, aesthetics, subliminal ego, and exclusivity. The book explores the uniqueness of luxury brands that are dependent on beauty, art, design and aesthetics. It deep dives into the strategic perspective of leading luxury brands, which cater to both “quiet luxury” and “loud luxury” consumers -- Aesthetes and Connoisseurs versus the Flaunters. The book traces the history of “loud luxury” from the days of the Maharajas to the Great Indian Aspiring Middle Class of today versus the rise of ego-driven “quiet luxury” with the New Maharajas, the Richie Rich, who only flaunt to those who can afford.
Bharat A Luxe Story
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Author : Dr Mahul Brahma
language : en
Publisher: Blue Rose Publishers
Release Date : 2024-02-01
Bharat A Luxe Story written by Dr Mahul Brahma and has been published by Blue Rose Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-01 with Social Science categories.
Bharat, A Luxe Story is an authoritative, research-based anthology of essays exploring various facets of luxury from the perspectives of Sociology, Philosophy, Anthropology, History, Politics, and Economics, revolving around India, that is Bharat, to find a deeper meaning of luxe beyond the myopic ‘price tag’ and towards democratisation of luxury. It is the 10th book of Professor Mahul Brahma launched in the UK, commemorating two decades of his journey as a luxury commentator and columnist. It captures the centuries-old love affair between Bharat and global luxury brands. From Cartier’s Patiala Necklace with 234.5 carat De Beers diamond to custom-made Louis Vuittons and Rolls Royces, Bharat has been the epicentre of branded luxury. The book traces the evolution of luxury in Bharat with the passage of time and change of perspective of Indians, redefining the mythic value of luxury. It traces the passage of Bharat, all set to become USD 10-trillion economy, from the dazzling loud luxury to new-age revolution of quiet luxury.
Luxe Inferno
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Author : Mahul Brahma
language : en
Publisher: Independently Published
Release Date : 2020-02-02
Luxe Inferno written by Mahul Brahma and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-02 with categories.
Luxe Inferno is a philosophical quest for the true meaning of luxe. It traces the journey of a luxe-o-holic through the nine circles of Inferno described by Dante Alighieri in Divine Comedy. It is a heady mix of facts and fiction comprising in-depth analysis of the various facets of luxury, based on research spanning over a decade. The second part is a compilation of contemporary essays on luxury marketing and branding. This is the third book of The Luxe Trilogy, the first two books comprise Decoding Luxe, exploring the dazzle, and Dark Luxe, exploring the darkness that secretly hides behind this luxe.
Song On The Nowhere Road
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Author : Subhojit kar
language : en
Publisher: BlueRose Publishers
Release Date : 2020-05-25
Song On The Nowhere Road written by Subhojit kar and has been published by BlueRose Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-25 with Fiction categories.
The ‘Song on the nowhere road’ is a novel about the heart-rending trauma of unrequited love. Set in Bangalore in the early nineties, it traces the life of the bachelor protagonist, Ananto Roy, a young corporate executive with a penchant for English literature and rock-music. Working in a government owned company, he comes into contact with a variety of friends and acquaintances whose foibles and romantic flings bring out various shades of interpersonal relationships in the diverse cultural milieu of modern-day urban India. Falling in love with the bewitchingly charming, but unattainable Sini Menon, Ananto finds his very world shaken to its roots which forces him to ask profoundly disturbing questions.
Handbook Of Digital Journalism
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Author : Surbhi Dahiya
language : en
Publisher: Springer Nature
Release Date :
Handbook Of Digital Journalism written by Surbhi Dahiya and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Aesthetic Leadership In Luxury
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Author : Dr Mahul Brahma
language : en
Publisher: Blue Rose Publishers
Release Date : 2023-05-23
Aesthetic Leadership In Luxury written by Dr Mahul Brahma and has been published by Blue Rose Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-23 with Education categories.
The book is a research-based manual for a CXO as well as an organisation to transform into an Aesthetic Leader. This book aims at understanding the origin and scope of aesthetic leadership and includes my lectures delivered in the United Kingdom. The book explores the uniqueness of businesses that are dependent on beauty, art, design and why these need unique leadership acumen wherein the leader himself or herself has to be an integral part of generating the competitive advantage – aesthetics. It also explores the strategic perspective of leading luxury brands with a certain finesse that only aesthetics can provide, especially while handling multi-billion-dollar ‘Quite Luxury’ with Aesthetes and Connoisseurs. It explains how an organisation needs to restructure itself towards creative- and aesthetic-centricity in luxury. The book explains the role of disruptors from technology space like Apple wherein design and aesthetic-obsessive behaviour of a true aesthetic leader Steve Jobs is the core competency for charging super premium, behaving just like a luxury brand. The book is a comprehensive narration of the story of aesthetic leadership in luxury along the various strategy contours of art, beauty, design, creativity and of course, aesthetics.
Mostly Missing Be Silly Be Slow
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Author : Prof (Dr.) Mahul Brahma
language : en
Publisher: Blue Rose Publishers
Release Date : 2022-10-12
Mostly Missing Be Silly Be Slow written by Prof (Dr.) Mahul Brahma and has been published by Blue Rose Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-12 with Body, Mind & Spirit categories.
The two critical aspects that go mostly missing in experiencing our lives fully as we become more and more mature are slowness and silliness. There is not much literature on these two vital aspects of our lives that is mostly looked down upon in a world dominated by speed and seriousness, or the act of it. Yes, being dead serious or acting so is the only acceptable solution if you want to be taken seriously by your family, friends and peers. Along the way unwittingly your professional life has been mixed with your personal life. The concept of work from home has eliminated the blurred line between professional and personal space. Seriousness finds entry into a space that is meant to be silly, and the fast pace enters a life that is meant to be slow. Slowness and silliness thus have no room left in your office-home space. This book, in two parts, explores these two vital elements of our lives that are on the verge of extinction…being silly and being slow...that are mostly missing! #BeSilly #BeSlow