Decoding The New Consumer Mind

DOWNLOAD eBooks

Download Decoding The New Consumer Mind PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Decoding The New Consumer Mind book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page

Decoding The New Consumer Mind

DOWNLOAD eBooks

Author : Kit Yarrow
language : en
Publisher: John Wiley & Sons
Release Date : 2014-03-18

Decoding The New Consumer Mind written by Kit Yarrow and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-18 with Business & Economics categories.

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.

Gen Buy

DOWNLOAD eBooks

Author : Kit Yarrow
language : en
Publisher: John Wiley and Sons
Release Date : 2009-08-07

Gen Buy written by Kit Yarrow and has been published by John Wiley and Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-07 with Business & Economics categories.

Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.

Unconscious Branding

DOWNLOAD eBooks

Author : Douglas Van Praet
language : en
Publisher: St. Martin's Press
Release Date : 2012-11-13

Unconscious Branding written by Douglas Van Praet and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-13 with Business & Economics categories.

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavior change occurs. Here, author DouglasVan Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?" ;and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.

Mind The Final Frontier

DOWNLOAD eBooks

Author : Ravi Singh
language : en
Publisher: Partridge Publishing
Release Date : 2016-08-10

Mind The Final Frontier written by Ravi Singh and has been published by Partridge Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-10 with Self-Help categories.

From caves to condos, from spears to spaceships, and from stone to electronic tablets, human beings have broken multiple barriers to pave the path of progress. Today, we are materially much more prosperous than we were a couple of centuries ago, but are we happier and more fulfilled? For many of us, the answer is a bewildering no. We often feel anxious and lost, as if living somebody elses life. The author argues that the answer lies inside our minds, and it is within the highs and lows of our thoughts that we can find clues for addressing our discontent and confusions about life. He explores an innovative methodthe Information Processing Approach (IPA)to understand how the human mind works and throws light on questions such as Who am I?, Whats the purpose of my life?, Why do I dislike my job?, and How can I improve my personal relationships? He takes you on a momentous journey of self-discovery.

Decoding The Irrational Consumer

DOWNLOAD eBooks

Author : Darren Bridger
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-08-03

Decoding The Irrational Consumer written by Darren Bridger and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-03 with Business & Economics categories.

Decoding the Irrational Consumer is written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to understand consumer response to marketing stimuli. Decoding the Irrational Consumer presents in plain terms the key theoretical tools required to implement neuromarketing studies and achieve desired research outcomes. Marketers and researchers will learn how to effectively and confidently brief data processors, and confer with neuroscientists and technicians. They will gain keen understanding of recent developments in behavioural science and data-processing technology, as well as sophisticated neuromarketing tools used to understand subconscious responses including behavioural economics, eye-tracking, implicit response measures, and facial coding. The author discusses when to apply these techniques and others, how to combine them effectively and how to correctly interpret resulting data to generate valuable insights that aid in decision making. The book is also suppotrted by an online guide for students and lecturers with helpful chapter summaries.

Buyology

DOWNLOAD eBooks

Author : Martin Lindstrom
language : en
Publisher: Random House
Release Date : 2012-07-31

Buyology written by Martin Lindstrom and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-31 with Business & Economics categories.

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.

The Science Of Why

DOWNLOAD eBooks

Author : D. Forbes
language : en
Publisher: Springer
Release Date : 2015-07-13

The Science Of Why written by D. Forbes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-13 with Performing Arts categories.

In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

Blindsight

DOWNLOAD eBooks

Author : Matt Johnson
language : en
Publisher: BenBella Books
Release Date : 2020-05-19

Blindsight written by Matt Johnson and has been published by BenBella Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-19 with Business & Economics categories.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.

Webs Of Influence

DOWNLOAD eBooks

Author : Nathalie Nahai
language : en
Publisher: Pearson UK
Release Date : 2012-12-14

Webs Of Influence written by Nathalie Nahai and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-14 with Business & Economics categories.

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

Why We Buy

DOWNLOAD eBooks

Author : Paco Underhill
language : en
Publisher: Simon and Schuster
Release Date : 2009

Why We Buy written by Paco Underhill and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.

Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.