Deep Branding On The Internet
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Deep Branding On The Internet
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Author : Marc Braunstein
language : en
Publisher: Prima Lifestyles
Release Date : 2000
Deep Branding On The Internet written by Marc Braunstein and has been published by Prima Lifestyles this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Brand name products categories.
Two foremost branding experts reveal the secrets to establishing a formidable Web presence. Using examples of companies both large and small that are profiting from the Internet today, they provide steps every business must take to develop a brand strategy that not only surmounts the challenges of e-commerce but fulfills the needs of customers.
Firebrands Building Brand Loyalty In The Internet Age
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Author : Doug Millison
language : en
Publisher: McGraw Hill Professional
Release Date : 2000-09-07
Firebrands Building Brand Loyalty In The Internet Age written by Doug Millison and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-09-07 with Computers categories.
This book explains digital branding and how to implement it in the current marketplace.
Cyberbranding
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Author : Deirdre Breakenridge
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2001
Cyberbranding written by Deirdre Breakenridge and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
There are hundreds of people worldwide who have spent their careers creating and implementing branding and marketing strategies. This book will provide analysis and step-by-step processes to tie the two worlds together (online and offline) to create a new kind of branding: Cyberbranding.
Branding Com
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Author : Deborah Kania
language : en
Publisher: McGraw-Hill Companies
Release Date : 2001
Branding Com written by Deborah Kania and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Kania explores the basics of online brand marketing and shows how to plan and execute a successful online branding strategy. This will develop a "next generation media mix" to leverage both online and offline marketing media in promoting a brand. 25 illustrations.
Information And Document Design
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Author : Saul Carliner
language : en
Publisher: John Benjamins Publishing
Release Date : 2006-01-01
Information And Document Design written by Saul Carliner and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-01 with Language Arts & Disciplines categories.
Outcomes of the Information Design Conference, held in Jan. 2004 at the University of Tilburg.
E Retailing
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Author : Eleonora Pantano
language : en
Publisher: Routledge
Release Date : 2004-08-26
E Retailing written by Eleonora Pantano and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-26 with Business & Economics categories.
Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.
Romancing The Brand
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Author : Tim Halloran
language : en
Publisher: John Wiley & Sons
Release Date : 2014-01-07
Romancing The Brand written by Tim Halloran and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-07 with Business & Economics categories.
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.
Brandvantage 360
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Author : Debra Avery
language : en
Publisher:
Release Date : 2021-12-08
Brandvantage 360 written by Debra Avery and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-08 with categories.
In an age where digital reigns supreme and brands are birthed, built, and sometimes broken in the blink of an eye, "BrandVantage 360" emerges as the definitive guide for modern branding. Debra Avery, renowned branding expert, delves deep into the intricacies of creating and maintaining a powerful brand in today's ever-evolving digital landscape.With rich insights and actionable strategies, Avery decodes the alchemy of online branding, providing readers with a comprehensive understanding of how traditional branding principles have transformed to fit the digital mold. From harnessing the power of social media, to understanding the pivotal role of data analytics, to mastering the art of online storytelling-this book reveals the secrets to standing out in an oversaturated digital marketplace.Whether you're an entrepreneur just starting out, or an established brand aiming to rejuvenate your image in the digital domain, "BrandVantage 360" is the compass you need. Navigate the complexities, seize the opportunities, and elevate your brand to unimaginable heights in the digital age.
Handbook Of Marketing
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Author : Barton A Weitz
language : en
Publisher: SAGE
Release Date : 2002-10-16
Handbook Of Marketing written by Barton A Weitz and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-16 with Business & Economics categories.
NEW IN PAPERBACK ′The Handbook of Marketing is different... that Barton Weitz and Robin Wensley are its editors should suggest something out of the ordinary. A glance at the contributors (e.g., Wilkie. Webster, Day, Shocker, Keller, Hauser, Winer, Stewart. Parasuraman. Zeithaml) puts the matter to rest. The Handbook is an extraordinary effort. The blurb on the dust jacket is an understatement-the "Handbook will be invaluable to advanced undergraduates, graduate students, academics, and thoughtful practitioners in marketing"-the book is far more than that..... in short, the Handbook is probably invaluable to all academic researchers′ - Journal of Marketing ′Handbook of Marketing is a rich compilation of thorough reviews in the field of marketing management. The editors have selected premier marketing scholars and have given them the opportunity to examine their area of expertise in a format much less confining than those provided by the major journals in the field. The authors have taken this opportunity and have done an outstanding job not only of reviewing and structuring the extensive body of thought in many major areas of marketing management but also of providing valuable suggestions for further research. They have brought together major contributions from the field of marketing and from other related disciplines. I strongly encourage marketing scholars to consider Handbook of Marketing. The text will certainly appeal to those with interests in marketing management; it may also be useful to those who are more focused on methodological issues but interested in topics that need additional, rigorous investigation.... In summary, Weitz and Wensley should be congratulated for the excellent work in developing Handbook of Marketing. The book fills a major void in the marketing literature on marketing management and will serve the discipline for many years to come′ - Journal of Marketing Research ′This text achieves the rare goal of covering marketing clearly and deeply, with no unnecessary examples or pretty pictures. For the enquiring mind, it is a wonderful link between a basic knowledge of marketing concepts and a grasp of where research in marketing is taking us′ - Ken Simmonds, Emeritus Professor of Marketing and International Business, London Business School The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change. - A high calibre collection compiled by an international and extremely distinguished advisory board of marketing academics - With contributions from leading scholars in the field, each covering the latest research issues in particular areas of expertise - Each chapter provides the necessary background for study and research of specific empirical and theoretical topics in marketing. The Handbook of Marketing will be invaluable to advanced undergraduates, graduate students and academics in marketing. International Advisory Board: Sonke Albers Christian-Albrechts-University of Kiel, Germany / Erin Anderson INSEAD, France / Rick Bagozzi Rice University, USA / Patrick Barwise London Business School / Rod Brodie University of Auckland / Anne T Coughlan Northwestern University / George Day University of Pennsylvania / Lars Gunnar-Mattsson Stockholm School of Economics / Hubert Gatignon INSEAD, France / Håkan Håkansson The Norwegian School of Management / Stephen J. Hoch University of Pennsylvania, USA / Kevin Keller Dartmouth College, USA / Donald Lehmann Columbia University, USA / Gilles Laurent HEC, France / Leonard Lodish University of Pennsylvania / Richard Lutz University of Florida / David Midgley INSEAD, France / David Montgomery Stanford University, USA / William Perreault University of North Carolina, USA / John Roberts Stanford University, USA / Allan Shocker University of Minnesota / Piet Vanden Abeele Vlerick Leuven Gent Management School, Belgium / Russell Winer University of California, Berkeley, USA / Dick Wittink Yale School of Management, USA
The Art Of Digital Branding
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Author : Ian Cocoran
language : en
Publisher: Simon and Schuster
Release Date : 2010-06-29
The Art Of Digital Branding written by Ian Cocoran and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-29 with Business & Economics categories.
Here’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play; incorporating essentials such as company history, careers, site maps, search engines, and FAQs; choosing one global portal versus country-specific content; encouraging and retaining traffic flow; adding depth to the Web experience with audio, video, and animation; maximizing site functionality for online shopping or software updates; and much more. Step into the digital age with expert help from The Art of Digital Branding. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.