Defending Your Brand Against Imitation

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Defending Your Brand Against Imitation

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Author : Judith Lynne Zaichkowsky
language : en
Publisher: Greenwood
Release Date : 1995

Defending Your Brand Against Imitation written by Judith Lynne Zaichkowsky and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

Zaichkowsky (marketing, Simon Fraser U., Canada) draws upon research in consumer behavior to explain the history, evolution, and prevalence of the problem of brand imitation. Of special interest to marketing managers are her methods for guarding against brand imitation. Annotation copyright by Book News, Inc., Portland, OR

Defending Your Brand

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Author : T. Calkins
language : en
Publisher: Springer
Release Date : 2017-06-30

Defending Your Brand written by T. Calkins and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-30 with Business & Economics categories.

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

The Psychology Behind Trademark Infringement And Counterfeiting

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Author : J. L. Zaichkowsky
language : en
Publisher: Psychology Press
Release Date : 2020-04-01

The Psychology Behind Trademark Infringement And Counterfeiting written by J. L. Zaichkowsky and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-01 with Business & Economics categories.

As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers' perceptions in the marketplace are used to explain why competitors steal the intellectual property of another company or entity. The possibility of brand imitation or counterfeiting should be contemplated in designing new products or brand packaging, just as it is in the printing of currency. It is the intent of The Psychology Behind Trademark Infringement and Counterfeiting to provide those involved in commerce with some understanding, some ideas, and perhaps some strategy for building differentiated brands that are easy to protect. Brand managers, expert witnesses to trademark cases, intellectual property lawyers, and academics of consumer behavior and marketing will find this book useful to understanding consumer motives and processes of trademark infringement and counterfeiting. It could be used as a textbook in courses on marketing.

Protecting The Brand

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Author : Peter Hlavnicka
language : en
Publisher:
Release Date : 2016-10-28

Protecting The Brand written by Peter Hlavnicka and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-28 with Brand name products categories.

This book covers strategies available when violations have already occurred. Topics include: Problems caused by counterfeit/ gray market goods, industry case studies, trademark infringement and more.

The New Strategic Brand Management

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Author : Jean-Noël Kapferer
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-01-03

The New Strategic Brand Management written by Jean-Noël Kapferer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-03 with Business & Economics categories.

Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.

Journal Of Public Policy Marketing Jpp M

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Author :
language : en
Publisher:
Release Date : 1998

Journal Of Public Policy Marketing Jpp M written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Marketing categories.

Handbook Of Marketing

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Author : Barton A Weitz
language : en
Publisher: SAGE
Release Date : 2002-10-16

Handbook Of Marketing written by Barton A Weitz and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-16 with Business & Economics categories.

NEW IN PAPERBACK ′The Handbook of Marketing is different... that Barton Weitz and Robin Wensley are its editors should suggest something out of the ordinary. A glance at the contributors (e.g., Wilkie. Webster, Day, Shocker, Keller, Hauser, Winer, Stewart. Parasuraman. Zeithaml) puts the matter to rest. The Handbook is an extraordinary effort. The blurb on the dust jacket is an understatement-the "Handbook will be invaluable to advanced undergraduates, graduate students, academics, and thoughtful practitioners in marketing"-the book is far more than that..... in short, the Handbook is probably invaluable to all academic researchers′ - Journal of Marketing ′Handbook of Marketing is a rich compilation of thorough reviews in the field of marketing management. The editors have selected premier marketing scholars and have given them the opportunity to examine their area of expertise in a format much less confining than those provided by the major journals in the field. The authors have taken this opportunity and have done an outstanding job not only of reviewing and structuring the extensive body of thought in many major areas of marketing management but also of providing valuable suggestions for further research. They have brought together major contributions from the field of marketing and from other related disciplines. I strongly encourage marketing scholars to consider Handbook of Marketing. The text will certainly appeal to those with interests in marketing management; it may also be useful to those who are more focused on methodological issues but interested in topics that need additional, rigorous investigation.... In summary, Weitz and Wensley should be congratulated for the excellent work in developing Handbook of Marketing. The book fills a major void in the marketing literature on marketing management and will serve the discipline for many years to come′ - Journal of Marketing Research ′This text achieves the rare goal of covering marketing clearly and deeply, with no unnecessary examples or pretty pictures. For the enquiring mind, it is a wonderful link between a basic knowledge of marketing concepts and a grasp of where research in marketing is taking us′ - Ken Simmonds, Emeritus Professor of Marketing and International Business, London Business School The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change. - A high calibre collection compiled by an international and extremely distinguished advisory board of marketing academics - With contributions from leading scholars in the field, each covering the latest research issues in particular areas of expertise - Each chapter provides the necessary background for study and research of specific empirical and theoretical topics in marketing. The Handbook of Marketing will be invaluable to advanced undergraduates, graduate students and academics in marketing. International Advisory Board: Sonke Albers Christian-Albrechts-University of Kiel, Germany / Erin Anderson INSEAD, France / Rick Bagozzi Rice University, USA / Patrick Barwise London Business School / Rod Brodie University of Auckland / Anne T Coughlan Northwestern University / George Day University of Pennsylvania / Lars Gunnar-Mattsson Stockholm School of Economics / Hubert Gatignon INSEAD, France / Håkan Håkansson The Norwegian School of Management / Stephen J. Hoch University of Pennsylvania, USA / Kevin Keller Dartmouth College, USA / Donald Lehmann Columbia University, USA / Gilles Laurent HEC, France / Leonard Lodish University of Pennsylvania / Richard Lutz University of Florida / David Midgley INSEAD, France / David Montgomery Stanford University, USA / William Perreault University of North Carolina, USA / John Roberts Stanford University, USA / Allan Shocker University of Minnesota / Piet Vanden Abeele Vlerick Leuven Gent Management School, Belgium / Russell Winer University of California, Berkeley, USA / Dick Wittink Yale School of Management, USA

Who S Who Of Canadian Women 1999 2000

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Author : Gillian Holmes
language : en
Publisher: University of Toronto Press
Release Date : 1999-06-01

Who S Who Of Canadian Women 1999 2000 written by Gillian Holmes and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-06-01 with Social Science categories.

Who's Who of Canadian Women is a guide to the most powerfuland innovative women in Canada. Celebrating the talents and achievement of over 3,700 women, Who's Who of Canadian Women includes women from all over Canada, in all fields, including agriculture, academia, law, business, politics, journalism, religion, sports and entertainment. Each biography includes such information as personal data, education, career history, current employment, affiliations, interests and honours. A special comment section reveals personal thoughts, goals, and achievements of the profiled individual. Entries are indexed by employment of affilitation for easy reference. Published every two years, Who's Who of Canadian Women selects its biographees on merit alone. This collection is an essential resource for all those interested in the achievements of Canadian women.

Counterfeiting Exposed

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Author : David M. Hopkins
language : en
Publisher: Wiley
Release Date : 2003-04-18

Counterfeiting Exposed written by David M. Hopkins and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-18 with Business & Economics categories.

A clear and compelling guide to the complex world of counterfeiting This book provides readers with an overview of the complex subject of counterfeiting in the twenty-first century-not the traditional notion of counterfeiting fake currency, but the counterfeiting of luxury goods, pharmaceuticals, engine parts, etc. Filled with compelling stories such as how Glad trash bags have been faked as part of a scheme to launder drug money, this book offers real-world examples of how counterfeiting can occur and how readers can protect their products and brands from it. Leaving no stone unturned, this valuable resource also provides legal remedies, authentication guidance, and digital measures companies can use to fight the effects of counterfeiting on their bottom line. David M. Hopkins (Denver, CO) is Director of International Business Programs in the Daniels College of Business at the University of Denver. Lewis T. Kontnik (Greenwood Village, CO) is principal and founder of Reconnaissance International, the publisher of Authentication News, an international newsletter that covers counterfeiting prevention issues. Mark Turnage (Denver, CO) is the CEO of Applied Optical Technologies PLC, one of the largest providers of anti-counterfeiting technology to governments and companies worldwide.

Artificial Intelligence For Cyber Defense And Smart Policing

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Author : S Vijayalakshmi
language : en
Publisher: CRC Press
Release Date : 2024-03-19

Artificial Intelligence For Cyber Defense And Smart Policing written by S Vijayalakshmi and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-19 with Computers categories.

The future policing ought to cover identification of new assaults, disclosure of new ill-disposed patterns, and forecast of any future vindictive patterns from accessible authentic information. Such keen information will bring about building clever advanced proof handling frameworks that will help cops investigate violations. Artificial Intelligence for Cyber Defense and Smart Policing will describe the best way of practicing artificial intelligence for cyber defense and smart policing. Salient Features: • Combines AI for both cyber defense and smart policing in one place. • Covers novel strategies in future to help cybercrime examinations and police. • Discusses different AI models to fabricate more exact techniques. • Elaborates on problematization and international issues. • Includes case studies and real-life examples. This book is primarily aimed at graduates, researchers, and IT professionals. Business executives will also find this book helpful.