Journal Of Public Policy Marketing Jpp M
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Journal Of Public Policy Marketing
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Author :
language : en
Publisher:
Release Date : 2007
Journal Of Public Policy Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Electronic journals categories.
Journal Of Public Policy And Marketing
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Author : Thomas C. Kinnear
language : en
Publisher: American Marketing Association
Release Date : 1984-05
Journal Of Public Policy And Marketing written by Thomas C. Kinnear and has been published by American Marketing Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984-05 with Business & Economics categories.
Journal Of Public Policy And Marketing
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Author : Thomas C. Kinnear
language : en
Publisher: University of Michigan/Division of
Release Date : 1986-06-01
Journal Of Public Policy And Marketing written by Thomas C. Kinnear and has been published by University of Michigan/Division of this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-06-01 with Business & Economics categories.
Journal Of Public Policy Marketing Jpp M
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Author :
language : en
Publisher:
Release Date : 2011
Journal Of Public Policy Marketing Jpp M written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Marketing categories.
Journal Of Public Policy Marketing
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Author :
language : en
Publisher:
Release Date : 2009
Journal Of Public Policy Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.
Consumer Vulnerability
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Author : Susan Dunnett
language : en
Publisher: Routledge
Release Date : 2018-10-18
Consumer Vulnerability written by Susan Dunnett and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-18 with Business & Economics categories.
This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer skills in order to empower themselves in such exchanges. It does so by exploring how consumer vulnerability is experienced across a range of different contexts such as poverty and disability, and the potential impact of vulnerability from childhood to old age. Other chapters extend focus from the consumer to the organisational perspective or consider more macro issues such as socio-spatial disadvantages. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. They draw on various methodological approaches that generate both marketing management and policy-focused implications. A series of commentaries are also included to stimulate critical reflection and new insights into consumer vulnerability. This book was originally published as a special issue of the Journal of Marketing Management.
Cyber Crime Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2011-11-30
Cyber Crime Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-30 with Computers categories.
Threatening the safety of individuals, computers, and entire networks, cyber crime attacks vary in severity and type. Studying this continually evolving discipline involves not only understanding different types of attacks, which range from identity theft to cyberwarfare, but also identifying methods for their prevention. Cyber Crime: Concepts, Methodologies, Tools and Applications is a three-volume reference that explores all aspects of computer-based crime and threats, offering solutions and best practices from experts in software development, information security, and law. As cyber crime continues to change and new types of threats emerge, research focuses on developing a critical understanding of different types of attacks and how they can best be managed and eliminated.
Sensory Marketing
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Author : Aradhna Krishna
language : en
Publisher: Routledge
Release Date : 2011-02-25
Sensory Marketing written by Aradhna Krishna and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-25 with Business & Economics categories.
What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
Global Observations Of The Influence Of Culture On Consumer Buying Behavior
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Author : Sarma, Sarmistha
language : en
Publisher: IGI Global
Release Date : 2017-07-13
Global Observations Of The Influence Of Culture On Consumer Buying Behavior written by Sarma, Sarmistha and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-13 with Business & Economics categories.
Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
Censorship Surveillance And Privacy Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2018-10-05
Censorship Surveillance And Privacy Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-05 with Political Science categories.
The censorship and surveillance of individuals, societies, and countries have been a long-debated ethical and moral issue. In consequence, it is vital to explore this controversial topic from all angles. Censorship, Surveillance, and Privacy: Concepts, Methodologies, Tools, and Applications is a vital reference source on the social, moral, religious, and political aspects of censorship and surveillance. It also explores the techniques of technologically supported censorship and surveillance. Highlighting a range of topics such as political censorship, propaganda, and information privacy, this multi-volume book is geared towards government officials, leaders, professionals, policymakers, media specialists, academicians, and researchers interested in the various facets of censorship and surveillance.