Journal Of Public Policy And Marketing
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Journal Of Public Policy And Marketing
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Author : Thomas C. Kinnear
language : en
Publisher: American Marketing Association
Release Date : 1984-05
Journal Of Public Policy And Marketing written by Thomas C. Kinnear and has been published by American Marketing Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984-05 with Business & Economics categories.
Journal Of Public Policy And Marketing
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Author : Thomas C. Kinnear
language : en
Publisher: University of Michigan/Division of
Release Date : 1986-06-01
Journal Of Public Policy And Marketing written by Thomas C. Kinnear and has been published by University of Michigan/Division of this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-06-01 with Business & Economics categories.
Marketing And Public Policy
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Author :
language : en
Publisher:
Release Date : 1992
Marketing And Public Policy written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.
Advertising Management
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Author : Batra
language : en
Publisher: Pearson Education India
Release Date : 2009
Advertising Management written by Batra and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.
Continuing To Broaden The Marketing Concept
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Author : Dawn Iacobucci
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-09-17
Continuing To Broaden The Marketing Concept written by Dawn Iacobucci and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-17 with Business & Economics categories.
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.
International Encyclopedia Of Public Policy And Administration Volume 4
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Author : Jay Shafritz
language : en
Publisher: Routledge
Release Date : 2019-03-01
International Encyclopedia Of Public Policy And Administration Volume 4 written by Jay Shafritz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-01 with Political Science categories.
This is the fourth volume of a four-volume encyclopaedia which combines public administration and policy and contains approximately 900 articles by over 300 specialists. This Volume covers entries from R to Z. It covers all of the core concepts, terms and processes of applied behavioural science, budgeting, comparative public administration, devel
Government Policy And Program Impacts On Technology Development Transfer And Commercialization
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Author : Kimball Marshall
language : en
Publisher: Routledge
Release Date : 2013-02-01
Government Policy And Program Impacts On Technology Development Transfer And Commercialization written by Kimball Marshall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-01 with Business & Economics categories.
In recent decades, government-funded technologies have produced radar, microwave ovens, modern cell phone systems, the Internet, new materials for aircraft and motor vehicles, and new medical instrumentation. This first-of-its-kind book examines how access to technology is affected by government policies and government-sponsored programs. Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization: International Perspectives provides an easy-to-read overview of the field and several studies serving as examples to guide government policymakers and private sector decision makers. This forward-looking book also forecasts the potential impacts of government regulation upon the field and presents provocative discussions of the ethical implications of the cross-cultural and cross-national challenges facing technologically developed nations in the global economy. This book reviews this broad field by first providing an overview of the goals of government technology policies and programs as well as of generic types of government technology programs. Next, it presents carefully selected studies that illustrate the potential impacts of government decisions upon marketing constraints, industry acceptance of regulatory requirements, economic development, gross domestic product, and the choices firms make when it comes to location, competitiveness, product development, and other factors. The final chapters explore ethical considerations from a global perspective. These chapters also explore the implications of these considerations in relation to the success of governmental and private sector technology transfer and commercialization programs. The macromarketing perspective taken by the contributors serves to ground the impacts of government technology policies and programs in practical implications for economic development, business productivity, and quality of life. The contributors to this unique collection share their expertise on government sponsorship of technology research, the impact of government regulation upon technology marketing and economic development, the effects of government policies on business practices, intellectual property rights, and much more. Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization shows how evolving technology and government policy changes have affected: the commercialization of music—new media, piracy problems, consumer choices and costs, and changes in the radio and concert promotion industries the adoption of new household technology licensure requirements for telemedicine—with an essential overview of telemedicine plus examinations of relevant governmental regulations and potential applications patents, copyrights, trademarks, licensing, and proprietary information scrap tire disposal—new alternatives for a chronic waste disposal problem food product development state-owned enterprises—with a case study illustrating how a stagnant state-owned company quickly evolved into China’s leading firm in the textile machinery field
Journal Of Public Policy Marketing
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Author :
language : en
Publisher:
Release Date : 2009
Journal Of Public Policy Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.
The Behavioral Foundations Of Public Policy
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Author : Eldar Shafir
language : en
Publisher: Princeton University Press
Release Date : 2013
The Behavioral Foundations Of Public Policy written by Eldar Shafir and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Includes bibliographical references and index.
Journal Of Public Policy Marketing Jpp M
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Author :
language : en
Publisher:
Release Date : 2010
Journal Of Public Policy Marketing Jpp M written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Marketing categories.