Marketing And Public Policy
DOWNLOAD eBooks
Download Marketing And Public Policy PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Marketing And Public Policy book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Marketing And Public Policy
DOWNLOAD eBooks
Author :
language : en
Publisher:
Release Date : 1992
Marketing And Public Policy written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.
Journal Of Public Policy And Marketing
DOWNLOAD eBooks
Author : Thomas C. Kinnear
language : en
Publisher: American Marketing Association
Release Date : 1984-05
Journal Of Public Policy And Marketing written by Thomas C. Kinnear and has been published by American Marketing Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984-05 with Business & Economics categories.
Marketing Public Policy
DOWNLOAD eBooks
Author : Rizal E. Halim
language : id
Publisher: Gramedia Pustaka Utama
Release Date : 2016-08-30
Marketing Public Policy written by Rizal E. Halim and has been published by Gramedia Pustaka Utama this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-30 with Business & Economics categories.
Disiplin ilmu pemasaran dewasa ini berkembang mengikuti dinamika tuntutan zaman dan peradaban manusia. Aktivitas pemasaran perlu dilihat dalam perspektif lebih luas agar menghindari kekakuan dalam memahami “pemasaran” itu sendiri. Aktivitas pemasaran merupakan kumpulan sistem yang melibatkan banyak subsistem yang beririsan langsung dengan masyarakat, seperti teknologi, produksi, keuangan, dan sebagainya. Kumpulan sistem ini bekerja secara sistematis untuk memenuhi kebutuhan konsumen. Buku ini mencoba menelaah peran strategis aktivitas pemasaran terhadap masyarakat, sekaligus menyajikan beberapa isu pemasaran yang berpotensi berdampak negatif terhadap masyarakat (konsumen). Karena keterkaitannya sangat erat dengan ranah publik, aktivitas pemasaran tak lepas dari kebijakan publik yang mengaturnya. Dalam ranah ilmu pemasaran saat ini, masih sangat sedikit buku yang membahas aktivitas pemasaran dan kebijakan publik, khususnya di Indonesia. Buku ini memberi nuansa baru dalam memperkaya manfaat disiplin ilmu pemasaran, terutama mengenai pengambilan kebijakan publik.
Marketing Public Policy
DOWNLOAD eBooks
Author : Basskaran Nair
language : en
Publisher: Routledge
Release Date : 2018-02-21
Marketing Public Policy written by Basskaran Nair and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-21 with Business & Economics categories.
Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practice’s role is to provide ideas on how to navigate, diagnose and interpret issues with a view to persuading the public to change its behaviour or opinions. From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism.
Marketing And Public Policy
DOWNLOAD eBooks
Author : E T. Grether
language : en
Publisher:
Release Date : 1961
Marketing And Public Policy written by E T. Grether and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with categories.
Advances In Marketing And Public Policy
DOWNLOAD eBooks
Author : Paul N. Bloom
language : en
Publisher:
Release Date : 1987
Advances In Marketing And Public Policy written by Paul N. Bloom and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with categories.
Marketing And Public Policy
DOWNLOAD eBooks
Author : Ewald Theophilus Grether
language : en
Publisher:
Release Date : 1966
Marketing And Public Policy written by Ewald Theophilus Grether and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Marketing categories.
Marketing And Public Policy Proceedings
DOWNLOAD eBooks
Author : Easwar Iyer
language : en
Publisher:
Release Date : 1997
Marketing And Public Policy Proceedings written by Easwar Iyer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising categories.
A compilation of papers presented May 16-17, 1997, in Boston. Sponsored by AMA,MSI, and the University of Masachusetts, 46 abstracts and papers discuss and debate ideas and research on public policy issues that relate to marketing and consumer behavior. Content includes recyclable claims, deviant and vulnerable populations, minority consumers, nutritional disclosures and health claims, regulatory issues, thics and privacy, joint ventures and the law, and more.
Advances In Marketing And Public Policy
DOWNLOAD eBooks
Author : Paul N. Bloom
language : en
Publisher: Jai Press
Release Date : 1991-05
Advances In Marketing And Public Policy written by Paul N. Bloom and has been published by Jai Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-05 with Business & Economics categories.
Public Policy And Marketing Thought
DOWNLOAD eBooks
Author : Alan R. Andreasen
language : en
Publisher:
Release Date : 1976
Public Policy And Marketing Thought written by Alan R. Andreasen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with categories.