Continuing To Broaden The Marketing Concept
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Continuing To Broaden The Marketing Concept
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Author : Dawn Iacobucci
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-09-17
Continuing To Broaden The Marketing Concept written by Dawn Iacobucci and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-17 with Business & Economics categories.
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.
Introduction To Marketing Concepts
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Author : Graeme Drummond
language : en
Publisher:
Release Date : 2005
Introduction To Marketing Concepts written by Graeme Drummond and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Electronic books categories.
Marketing Accountability For Marketing And Non Marketing Outcomes
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Author : V. Kumar
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-09-27
Marketing Accountability For Marketing And Non Marketing Outcomes written by V. Kumar and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-27 with Business & Economics categories.
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Beyond Traditional Marketing
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Author : Kamran Kashani
language : en
Publisher: John Wiley & Sons
Release Date : 2005-09-27
Beyond Traditional Marketing written by Kamran Kashani and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09-27 with Business & Economics categories.
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two-way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real-world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.
Measurement In Marketing
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Author : Hans Baumgartner
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-09-12
Measurement In Marketing written by Hans Baumgartner and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-12 with Business & Economics categories.
Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers’ appreciation of the fundamental role of measurement in empirical research in marketing.
Artificial Intelligence In Marketing
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Author : K. Sudhir
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-03-13
Artificial Intelligence In Marketing written by K. Sudhir and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-13 with Business & Economics categories.
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
The Vulnerable Consumer
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Author : Angela Y. Lee
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-06-24
The Vulnerable Consumer written by Angela Y. Lee and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-24 with Business & Economics categories.
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.
Digital Economy Post Covid 19 Era
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Author : Prashant Mishra
language : en
Publisher: Springer Nature
Release Date : 2023-12-03
Digital Economy Post Covid 19 Era written by Prashant Mishra and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-03 with Business & Economics categories.
This book presents the future directions of the digital economy post Covid-19 era. The chapters of this book cover contemporary topics on digital economy and digital initiatives undertaken by various organizations. Overall, the book shares insights on how organizations can adapt and transform their processes, structure, and strategies to remain relevant and competitive in the new business and economic environment. These insights also emerge from multidisciplinary discussions in various management domains, such as, consumer behaviour and marketing, economics, finance and accounting, entrepreneurship and small business management, environmental, social and governance compliance, future of work, human resource management, leadership, inclusive workforce, information systems and decision sciences, international business and strategy, and operations and supply chain management.
Sustainable Business In The Era Of Digital Transformation
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Author : Mariusz Sołtysik
language : en
Publisher: Taylor & Francis
Release Date : 2024-06-21
Sustainable Business In The Era Of Digital Transformation written by Mariusz Sołtysik and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-21 with Business & Economics categories.
Sustainable development is a complex issue and despite many studies and publications in recent years, it remains poorly recognised on best practices in core business areas. Achieving the Sustainable Development Goals in accordance with the 2030 Agenda for Sustainable Development depends on research and innovation. Therefore, the transition to sustainable development requires investment in technology, new business models, and social and environmental innovations that contribute to shaping new business and promoting sustainable business practices. This book seeks to understand how sustainability affects core business areas, with a focus on strategic and entrepreneurial activities. Given these considerations, the main purpose of this book is twofold: (1) to contribute to a better understanding of important and current trends in the field of sustainable transformation in core business areas; and (2) to provide a comprehensive overview of quantitative and qualitative studies in the field. The book ultimately seeks to shed light on how companies are implementing sustainable transformation in the core areas of product and marketing, entrepreneurship, and innovation, which is supported by appropriate project management strategies. The book provides researchers and upper-level students in economics, business, and other social sciences with an overview of interdisciplinary theoretical and conceptual perspectives and frameworks for successful business transformation. It will be of particular value to those researching sustainable development and strategic management.
Handbook Of Research Methods In Consumer Psychology
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Author : Frank R. Kardes
language : en
Publisher: Routledge
Release Date : 2019-04-15
Handbook Of Research Methods In Consumer Psychology written by Frank R. Kardes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-15 with Psychology categories.
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.