Beyond Traditional Marketing
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Beyond Traditional Marketing
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Author : Kamran Kashani
language : en
Publisher: John Wiley & Sons
Release Date : 2005-09-27
Beyond Traditional Marketing written by Kamran Kashani and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09-27 with Business & Economics categories.
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two-way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real-world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.
Beyond Advertising Innovative Marketing Strategies For The Modern Era
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Author : ANAS . A . ALHRAKI
language : en
Publisher: أنس أجود الحراكي
Release Date : 2023-05-16
Beyond Advertising Innovative Marketing Strategies For The Modern Era written by ANAS . A . ALHRAKI and has been published by أنس أجود الحراكي this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-16 with Business & Economics categories.
"Beyond Advertising: Innovative Marketing Strategies for the Modern Era" – a groundbreaking book by ANAS A. Al Haraki, a renowned marketing expert. Are you ready to revolutionize your marketing game and go beyond traditional advertising? In today's dynamic world, traditional advertising methods alone are no longer enough to capture the attention of your target audience. It's time to embrace innovative strategies that will elevate your brand, increase customer engagement, and drive remarkable results. And that's where "Beyond Advertising" comes in. This book is a treasure trove of insights, tactics, and case studies that will equip you with the tools to navigate the ever-evolving marketing landscape. ANAS A. Al Haraki, a visionary in the field, shares his expertise garnered through years of experience, helping you break free from the confines of conventional marketing and tap into the limitless potential of the modern era. Whether you're a seasoned marketer or just starting out, "Beyond Advertising" will inspire you to think outside the box and challenge the status quo. Discover the power of influencer marketing, content creation, social media strategies, and emerging technologies. Uncover the secrets behind successful viral campaigns and harness the potential of data-driven marketing. ANAS A. Al Haraki leaves no stone unturned in his quest to arm you with the knowledge needed to thrive in today's competitive business landscape. With clear and concise explanations, ANAS A. Al Haraki demystifies complex concepts, making them accessible to marketers of all levels. "Beyond Advertising" is not just another marketing book – it's a roadmap to success in the modern era. Don't get left behind in the sea of mediocrity. Take your marketing efforts to unprecedented heights. Embrace innovation. Embrace "Beyond Advertising." Order your copy of "Beyond Advertising: Innovative Marketing Strategies for the Modern Era" today and embark on a transformative journey toward marketing excellence. Success awaits those who dare to think differently
Grasped Beyond The Status Quo
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Author : Steven Brough
language : en
Publisher: GRASPED Digital
Release Date : 2024-03-19
Grasped Beyond The Status Quo written by Steven Brough and has been published by GRASPED Digital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-19 with Business & Economics categories.
GRASPED Beyond the Status Quo Innovating Marketing Practices for the Digital Age embarks on a transformative journey, inviting readers to reimagine the realm of marketing in the rapidly evolving digital landscape. This comprehensive guide offers a deep dive into the innovative approaches that challenge traditional marketing dogmas, urging businesses to embrace change and harness the potential of digital advancements to stay ahead in a competitive marketplace. Insightful Analysis and Practical Strategies GRASPED Beyond the Status Quo is not just another marketing manual; it is a clarion call for marketers and businesses to break free from conventional strategies that no longer suffice in the digital age. The book meticulously analyses the limitations of traditional marketing methods and presents a compelling argument for embracing new media, technologies, and mindsets. Each chapter, from exploring digital advertising to leveraging advanced CRM technologies, is enriched with real-world examples, case studies, and actionable insights that bridge the gap between theory and practice. Forward-Thinking and Comprehensive Approach One of the book's strengths lies in its comprehensive approach to redefining the marketing mix for the digital age. It extends beyond the conventional 4Ps to incorporate elements such as people, process, and physical evidence, demonstrating a deep understanding of how digital transformation affects every aspect of marketing. This holistic view empowers readers to craft marketing strategies that are not only effective but also adaptable and resilient in the face of technological advancements. Engaging and Inspirational Tone The author's ability to infuse motivational rhetoric throughout the narrative transforms the book from a mere instructional guide to an inspirational manifesto for innovation in marketing. This engaging tone encourages readers to view the challenges of digital transformation as opportunities for growth and innovation, making the book a valuable resource for marketers, business leaders, and entrepreneurs alike.
Marketing Communications
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Author : Micael Dahlen
language : en
Publisher: John Wiley & Sons
Release Date : 2009-12-21
Marketing Communications written by Micael Dahlen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-21 with Business & Economics categories.
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***
Beyond E
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Author : Stephen G. Diorio
language : en
Publisher: McGraw Hill Professional
Release Date : 2002
Beyond E written by Stephen G. Diorio and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
An overview of how technology is estimated to influence specific facets of marketing and sales; including suggestions for bettering your sales and marketing business. --
Selling Is Dead
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Author : Marc Miller
language : en
Publisher: John Wiley & Sons
Release Date : 2012-06-29
Selling Is Dead written by Marc Miller and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-29 with Business & Economics categories.
A manifesto for reinventing the sales function Selling Is Dead argues that selling teams and growth-motivated organizations must change to remain competitive. It presents a new selling framework based on research that indicates that buyer behavior can be modeled and that large sales and small sales are fundamentally different. This new framework provides salespeople with a practical structure for giving buyers significantly more value for their dollar-value well beyond the products and services being sold. Rather than focusing on one selling model, regardless of the type of sale, this book offers four different types of large sales and presents specific strategies for succeeding at each. Many sales organizations are systematically mismanaging their selling opportunities and failing to optimize their markets. Through effective selling models, illustrative case studies and examples, and real-world anecdotes, Selling Is Dead brings strategy and efficiency to sales-and shows every sales-based business how to reap the rewards.
Beyond Traditional Probabilistic Methods In Economics
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Author : Vladik Kreinovich
language : en
Publisher: Springer
Release Date : 2018-11-24
Beyond Traditional Probabilistic Methods In Economics written by Vladik Kreinovich and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-24 with Technology & Engineering categories.
This book presents recent research on probabilistic methods in economics, from machine learning to statistical analysis. Economics is a very important – and at the same a very difficult discipline. It is not easy to predict how an economy will evolve or to identify the measures needed to make an economy prosper. One of the main reasons for this is the high level of uncertainty: different difficult-to-predict events can influence the future economic behavior. To make good predictions and reasonable recommendations, this uncertainty has to be taken into account. In the past, most related research results were based on using traditional techniques from probability and statistics, such as p-value-based hypothesis testing. These techniques led to numerous successful applications, but in the last decades, several examples have emerged showing that these techniques often lead to unreliable and inaccurate predictions. It is therefore necessary to come up with new techniques for processing the corresponding uncertainty that go beyond the traditional probabilistic techniques. This book focuses on such techniques, their economic applications and the remaining challenges, presenting both related theoretical developments and their practical applications.
Apple S Secret Of Success Traditional Marketing Vs Cult Marketing
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Author : Sascha Schneiders
language : en
Publisher: Diplomica Verlag
Release Date : 2011
Apple S Secret Of Success Traditional Marketing Vs Cult Marketing written by Sascha Schneiders and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
There is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people’s life than one would care to admit. This is absolutely the reason why every company in the world wishes for a strong magnetic brand which can be defined as a “CULT BRAND”. They get repeatedly chosen over the competition. They bring higher prices than the competition. And if they are a strong enough brand their customers not only use their products, but evangelize them to the world. This project aims to analyze Apple’s marketing activities in order to figure out, what makes this company so successful. It adds to the traditional marketing theory, the new theory of “cult marketing” because traditional marketing delivers no approach to explain the behavior of cult brands. The phenomena of a Cult Brand are comparable to the patterns of a religion and Apple as well has strong believers. When it comes to their favorite brand, they enjoy telling who ever will listen how great it is and why they love it so much. People are camping in front of Apple’s stores just to get their latest innovative product. And if their Messiah, Steve Jobs, enters the stage to introduce a new product to thousands of viewers, he brings the house down. This book discusses Apple‘s unique Marketing Strategy and delivers a guidline on the Example of Apple of the needed conditions to convert an ordinary brand into a „CULT BRAND“.
Beyond Advertising
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Author : Yoram (Jerry) Wind
language : en
Publisher: John Wiley & Sons
Release Date : 2016-02-15
Beyond Advertising written by Yoram (Jerry) Wind and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-15 with Business & Economics categories.
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints
Grasped The Four Horsemen Of Ai
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Author : Steven Brough
language : en
Publisher: GRASPED Digital
Release Date : 2024-02-29
Grasped The Four Horsemen Of Ai written by Steven Brough and has been published by GRASPED Digital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-29 with Business & Economics categories.
"GRASPED The Four Horsemen of AI: The Ides of Marketing Change" explores the seismic shifts in the marketing landscape through the allegorical framework of the Four Horsemen: Conquest, War, Famine, and Death, representing digital sovereignty, engagement, authenticity, and transformation, respectively. This book delves into how artificial intelligence is reshaping the principles of marketing, emphasizing the need for genuine connection, the pursuit of innovation, and the transition towards more meaningful consumer interactions. What distinguishes this book is its fusion of profound philosophical inquiry with practical marketing strategies in the age of AI. Unlike typical marketing manuals, it provides a narrative journey through the challenges and opportunities AI presents, backed by real-world applications and forward-thinking insights. It's a clarion call for marketers to evolve beyond traditional tactics and embrace the transformative potential of AI for a competitive advantage. Embark on a visionary exploration with "GRASPED The Four Horsemen of AI: The Ides of Marketing Change," a journey that transcends conventional marketing wisdom. This narrative odyssey invites readers to confront the imminent digital apocalypse, challenging entrenched paradigms and guiding towards a renaissance in marketing thought and practice. Through the lens of AI's disruptive force, this book redefines the essence of marketing in the digital age.