Defining Your Market
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Defining Your Market
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Author : William Winston
language : en
Publisher: Routledge
Release Date : 2016-01-28
Defining Your Market written by William Winston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-28 with Business & Economics categories.
Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including: customer and competitive-driven market definitions the five core dimensions of market definition-- customer needs, customer groups, technology, products, and competition managerial implications related to strategic planning, formulating the marketing mix, integrating marketing and technology, and global strategy strategies for businesses for redefining markets and successfully competing in the 21st century the impact company size has on marketing strategies how to avoid the dangers of creating a market definition that is too narrow and limiting or one that is too broad and overlooks profitable niches in the market Each chapter of Defining Your Market features exercises that will help you understand new concepts and allows you to put these methods to immediate and profitable use. You will be able to learn about the tools and techniques that work for Andersen Consulting, Dell, General Electric, Intel, Merck, and Microsoft, and dozens of leading business marketers.Defining Your Market provides you with strategies that will help you define and redefine the most relevant and profitable markets for a successful and competitive business.
Delete This
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Author : LiBook
language : en
Publisher: LiBook
Release Date : 2019-08-30
Delete This written by LiBook and has been published by LiBook this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-30 with Business & Economics categories.
Do you want to know your niche? Looking to know where to find buyers? Do you need to find something to sell? "Right Niche" is the alternative that will allow you to identify your target market and follow the right path in the businesses you want to start. Choose and be chosen in the market and start to succeed, now! Here you will find : Types of market target approaches Niche Products Niche Product Ideas Targeting with Niche Products Identifying Your Passion Choosing the Niche Analyzing your Niche Potential Profit Potential for Your Niche Analyzing the Competition in Niche Market Niche Research- Why is it a Big Deal? Ideas for earning high profits through niche product Successful Niche Marketing Tactics Viral Marketing for Niche How Niche Marketing Is Different from General Marketing Strategies for selling niche products online Testing Your Niche Market Advantages of a Niche Market And More ! "Market niche" is the subset of the market on which a specific product is focused, and referring to the segment in which individuals have homogeneous characteristics and needs. This guide will solve your doubts. With this book you can bring maximum benefits for you and your customers and the necessary prospects about what they are needing. There are different types of market to which you can go, it's time to start with this quick guide. Let's find our niche!
Identifying The Right Markets
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Author : David Parmerlee
language : en
Publisher: Contemporary Books
Release Date : 1993
Identifying The Right Markets written by David Parmerlee and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
How to perform a complete and thorough market analysis for your company, product, or service, including defining markets, profiling customers and prospects, analyzing competitors, and evaluating marketing.
Defining Your Market
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Author : William Winston
language : en
Publisher: Routledge
Release Date : 2016-01-28
Defining Your Market written by William Winston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-28 with Business & Economics categories.
Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including: customer and competitive-driven market definitions the five core dimensions of market definition-- customer needs, customer groups, technology, products, and competition managerial implications related to strategic planning, formulating the marketing mix, integrating marketing and technology, and global strategy strategies for businesses for redefining markets and successfully competing in the 21st century the impact company size has on marketing strategies how to avoid the dangers of creating a market definition that is too narrow and limiting or one that is too broad and overlooks profitable niches in the market Each chapter of Defining Your Market features exercises that will help you understand new concepts and allows you to put these methods to immediate and profitable use. You will be able to learn about the tools and techniques that work for Andersen Consulting, Dell, General Electric, Intel, Merck, and Microsoft, and dozens of leading business marketers.Defining Your Market provides you with strategies that will help you define and redefine the most relevant and profitable markets for a successful and competitive business.
Defining Markets Defining Moments
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Author : Geoffrey E. Meredith
language : en
Publisher:
Release Date : 2002-05-02
Defining Markets Defining Moments written by Geoffrey E. Meredith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-02 with Business & Economics categories.
If you could buy a book that would predict the buying behavior of millions of people, you'd buy it, right? Defining Markets, Defining Moments explains the author's concept of cohort marketing," an extremely focused approach of generational marketingthat enables managers, salespeople, and marketing specialists to understand and predict a generation's particular attitudes, desires, preferences and buying behaviors -- even when they enter new lifestages. The book outlines the seven generational groups that are currently affecting the marketplace -- and the new ones that are emerging. And it presents new marketing models and practical advice, based on the author's experience with Fortune 500 companies, for tapping the minds, and pocketbooks, of various age groups. The text discusses key physical, socioeconomic, and emotional factors that influence a particular generation's behavior or profile."
Defining Marketing
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Author : Christian Grönroos
language : en
Publisher:
Release Date : 1989
Defining Marketing written by Christian Grönroos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with categories.
Creating Your Marketing Blueprint In 9 Simple Steps
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Author : Latanya Junior
language : en
Publisher: Author House
Release Date : 2004-01-05
Creating Your Marketing Blueprint In 9 Simple Steps written by Latanya Junior and has been published by Author House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-05 with Self-Help categories.
Creating Your Marketing Blueprint In 9 Simple Steps workbook offers a step-by-step question process that manifests marketing solutions in laymen’s terms. It should be used as a planning tool that helps you define your marketing intentions and your business probabilities. The workbook walks you through the mandatory questions needed to be answered in order to determine your business potential growth, customer base, challenges and brand quality. It should stimulate your business core purpose and bring clarity to your business visions, potentials, strengths and reveal limitations. It creates a marketing blueprint for your business different than any other. No matter the business industry, this is for YOU - the small business owner, the jump starter, the entrepreneur, the thinking-about-going-into-business person, the independent consultant, the job-on-the-side person, and for anybody who wants to move their passions into credible sales. It can help close the gap between what you want and what you get. Creating Your Marketing Blueprint is a journey of new self-discoveries that can change the quality of life for you and your business.
Market Segmentation
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Author : Michael J. Croft
language : en
Publisher: Cengage Learning Emea
Release Date : 1994-01-01
Market Segmentation written by Michael J. Croft and has been published by Cengage Learning Emea this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-01-01 with Business & Economics categories.
Using a step-by-step approach, the author leads the reader through the various stages of identification, implementation and maintenance of a coherent market segmentation strategy. This approach allows any manager, in any market, to realise new business opportunities via a series of logical and easy to follow stages.
Jobs To Be Done
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Author : Anthony W. Ulwick
language : en
Publisher:
Release Date : 2016-10-25
Jobs To Be Done written by Anthony W. Ulwick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-25 with categories.
Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.
Handbook Of Market Segmentation
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Author : Art Weinstein
language : en
Publisher: Routledge
Release Date : 2013-10-31
Handbook Of Market Segmentation written by Art Weinstein and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Business & Economics categories.
Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emphasis on successful practices in business-to-business and high-tech segmentation. This valuable research source puts the latest thinking from the business and academic communities at your fingertips. From the author: The most important thing I’ve learned from working in market segmentation research and strategy for more than 15 years is that few companies get the most from their target marketing. Their top executives advocate the need to be market- or customer-oriented but base their marketing plans on cursory, incomplete, or emotional analyses. They end up with ’fuzzy’ business missions, unclear objectives, information that isn’t decision-oriented, unfocused promotional strategies, and no real plan to attack niche markets. This happens because they haven’t developed an effective strategy for segmenting high-tech and industrial markets. They don’t have a process that introduces and improves their business segmentation planning and execution. What they need is a handbook for improving their organization’s performance in new and existing business markets. Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firm is a state-of-the-art guide to market identification, analysis, selection, and strategy. The book is organized into four parts (segmentation planning, business segmentation bases, implementing segmentation strategy, segmentation strategy cases) and includes applications, case studies, checklists, figures, and tables. Each chapter features a Segmentation Skillbuilder (a field-tested exercise that improves your working knowledge of key business-to-business segmentation topics) and a Business Segmentation Insight (an in-depth look at a key segmentation issue). Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firms examines: how to conduct effective, cost-efficient, and profitable segmentation studies segmentation options such as differentiation and niche marketing defining business markets a 10-point program for segmenting business markets (planning and research) business segmentation bases (geographics, firmographics, benefits, usage, purchasing behavior) how North American Industrial Classification System (NAICS) has replaced SIC analysis criteria for choosing target markets implementing segmentation in business organizations how to conduct (and benefit from) a segmentation audit detailed segmentation studies on six companies—Collins Aviation Services, Dev-Soft, Dow Corning, Lexmark International, Pharmacia Corporation, and Sportmed and much more! Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firms is an essential resource for business professionals working in the high-tech, industrial, and business service industries, and for educators training the next generation of marketers, managers, and strategists.