Der Herr Der Ringe Vom Kult Buch Zum Merchandising Erfolg Eine Betrachtung Der Wirtschaftlichen Verwertung Eines Bestsellers Und Erfolgreichen Films
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Der Herr Der Ringe Vom Kult Buch Zum Merchandising Erfolg Eine Betrachtung Der Wirtschaftlichen Verwertung Eines Bestsellers Und Erfolgreichen Films
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Author : Maren Herbst
language : de
Publisher: GRIN Verlag
Release Date : 2005-07-20
Der Herr Der Ringe Vom Kult Buch Zum Merchandising Erfolg Eine Betrachtung Der Wirtschaftlichen Verwertung Eines Bestsellers Und Erfolgreichen Films written by Maren Herbst and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-20 with Business & Economics categories.
Studienarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Universität der Künste Berlin, Sprache: Deutsch, Abstract: „Ein Ring, sie zu knechten, sie alle zu finden, ins Dunkel zu treiben und ewig zu binden.“ Die Bedeutung der Worte, die auf dem Ring, um den sich die Handlung eines der bekanntesten Bücher der Welt dreht, stehen, ist rund 50 Jahre nach Erscheinen eine andere geworden: „Die Massen („sie alle zu finden“) werden in die dunklen Kinosäle gehen („ins Dunkel zu treiben“), alle werden die Merchandising-Artikel kaufen („ewig zu binden“) und dem Gott Mammon dienen („sie zu knechten“), um jede dieser Devotionalien käuflich erwerben zu können“ – so ist es zumindest in den W-Akten zu lesen.1 Tatsächlich werden Milliarden Dollar durch den Verkauf von Artikeln unter dem Namen „Herr der Ringe“ umgesetzt. J.R.R. Tolkiens Sagenwelt hat über die Jahrzehnte Millionen von Menschen in ihren Bann gezogen und feierte sowohl als Buch als auch als Film große Erfolge. Dutzende Millionen verkaufter Bücher, Hunderte Millionen Kinozuschauer, Milliarden an Einnahmen aus Kino, DVD und unzähligen sinnvollen wie sinnarmen Fanartikeln – „Der Herr der Ringe“ ist ein Werk der Superlative. Die vorliegende Arbeit kann nicht den Grund für den Erfolg von Tolkiens Wert finden, sondern soll die Entstehung des Buches, das weltweit Menschen jeden Alters fesselt, die vielfältigen Möglichkeiten der Auswertung eines derart erfolgreichen Stoffes und die Bedeutung des zunehmend umfangreicheren Merchandising aufzeigen. Um deutlich zu machen, dass Tolkien nicht nur ein Buch, sondern eine ganze komplexe Sagenwelt schuf, die zu seinem Lebenswerk wurde, werden zunächst sein Leben und die Entstehung Mittelerdes erläutert sowie die Verfilmungen des „Herrn der Ringe“ dargestellt. Im Anschluss folgt eine Betrachtung des Films als Wirtschaftsgut sowie eine Erläuterung der verschiedenen Verwertungsstufen und des Merchandisings eines Kinofilms mit Blick auf den „Herrn der Ringe“. Eine zusammenfassende Betrachtung bildet den Abschluss der Arbeit.
3 D Revolution
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Author : Ray Zone
language : en
Publisher: University Press of Kentucky
Release Date : 2012-05-01
3 D Revolution written by Ray Zone and has been published by University Press of Kentucky this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-01 with Performing Arts categories.
In 2009, Avatar, a 3-D movie directed by James Cameron, became the most successful motion picture of all time, a technological breakthrough that has grossed more than $2.5 billion worldwide. Its seamless computer-generated imagery and live action stereo photography effectively defined the importance of 3-D to the future of cinema, as well as all other currently evolving digital displays. Though stereoscopic cinema began in the early nineteenth century and exploded in the 1950s in Hollywood, its present status as an enduring genre was confirmed by Avatar's success. 3-D Revolution: The History of Modern Stereoscopic Cinema traces the rise of modern 3-D technology from Arch Oboler's Bwana Devil (1952), which launched the 50s 3-D boom in Hollywood, to the rapidly-modernizing 3-D industry today. Ray Zone takes a comprehensive approach that not only examines the technology of the films, but also investigates the business, culture, and art of their production. Influencing new generations of filmmakers for decades, the evolution of 3-D cinema technology continues to fill our theaters with summer blockbusters and holiday megahits.
The Making Of Avatar
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Author : Jody Duncan
language : en
Publisher: Harry N. Abrams
Release Date : 2010-10-01
The Making Of Avatar written by Jody Duncan and has been published by Harry N. Abrams this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-01 with Performing Arts categories.
The story of James Cameron and his crew's journey from "Avatar's" conception to the vast production effort is examined in the first authoritative and official record in words and pictures from the most significant film of today.
Hello Robot
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Author : Mateo Kries
language : en
Publisher:
Release Date : 2017-02-10
Hello Robot written by Mateo Kries and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-10 with categories.
Enterprising Women
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Author : Camille Bacon-Smith
language : en
Publisher: University of Pennsylvania Press
Release Date : 1992
Enterprising Women written by Camille Bacon-Smith and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Performing Arts categories.
Having ninety percent of its members who are women, this is a study of the worldwide community of fans of "Star Trek" and other genre television series who create and distribute fiction and art based on their favorite series. This community includes people from various walks of life - housewives, librarians, and professors of medieval literature
The City Of Dreaming Books
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Author : Walter Moers
language : en
Publisher: Abrams
Release Date : 2008-09-02
The City Of Dreaming Books written by Walter Moers and has been published by Abrams this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-02 with Fiction categories.
In this whimsical fantasy adventure, a novelist’s search for an author takes him to a magical city, a villainous literary scholar, and perilous catacombs. Optimus Yarnspinner’s search for an author’s identity takes him to Bookholm―the so-called City of Dreaming Books. On entering its streets, our hero feels as if he has opened the door of a gigantic second-hand bookshop. His nostrils are assailed by clouds of book dust, the stimulating scent of ancient leather, and the tang of printer’s ink. Soon, though, Yarnspinner falls into the clutches of the city’s evil genius, Pfistomel Smyke, who treacherously maroons him in the labyrinthine catacombs underneath the city, where reading books can be genuinely dangerous . . . In The City of Dreaming Books, Walter Moers transports us to a magical world where reading is a remarkable adventure. Only those intrepid souls who are prepared to join Yarnspinner on his perilous journey should read this book. We wish the rest of you a long, safe, unutterably dull, and boring life! Praise for The City of Dreaming Books “German author and cartoonist Moers returns to the mythical lost continent of Zamonia in his uproarious third fantasy adventure to be translated into English, a delightfully imaginative mélange of Shel Silverstein zaniness and oddball anthropomorphism à la Terry Pratchett’s Discworld. . . . A wonderfully whimsical story that will appeal to readers of all ages.” —Publishers Weekly “A salmagundi of whimsy, imagination and book lore—remarkable fun.” —Cleveland Plain Dealer “Moers puts Tolkien through some sort of Willy Wonka sweetening process and comes up with characters such as Optimus Yarnspinner, who, names being fate and all, just has to be a storyteller.” —Kirkus Reviews
Kultur Und Presse
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Author : Emil Löbl
language : en
Publisher: Legare Street Press
Release Date : 2022-10-27
Kultur Und Presse written by Emil Löbl and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-27 with Art categories.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Media And Internet Management
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Author : Bernd W. Wirtz
language : en
Publisher: Gabler Verlag
Release Date : 2011-07-14
Media And Internet Management written by Bernd W. Wirtz and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-14 with Business & Economics categories.
The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.
Creating Powerful Brands
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Author : Leslie De Chernatony
language : en
Publisher: Routledge
Release Date : 2011
Creating Powerful Brands written by Leslie De Chernatony and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
Media Memory And The First World War
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Author : David Williams
language : en
Publisher: McGill-Queen's Press - MQUP
Release Date : 2009
Media Memory And The First World War written by David Williams and has been published by McGill-Queen's Press - MQUP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Literary Criticism categories.
Of interest to historians, classicists, media and digital theorists, literary scholars, museologists, and archivists, Media, Memory, and the First World War is a comparative study that shows how the dominant mode of communication in a popular culture - from oral traditions to digital media - shapes the structure of memory within that culture.