Design And Marketing Of New Products
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Design And Marketing Of New Products
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Author : Glen L. Urban
language : en
Publisher: Pearson
Release Date : 1993
Design And Marketing Of New Products written by Glen L. Urban and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.
Design Marketing New Products
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Author : URBAN
language : en
Publisher:
Release Date : 1997-11-01
Design Marketing New Products written by URBAN and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-11-01 with categories.
Design And Marketing Of New Products
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Author : Steven M. Shugan
language : en
Publisher:
Release Date : 1981
Design And Marketing Of New Products written by Steven M. Shugan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Industrial design categories.
Creating And Marketing New Products And Services
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Author : Rosanna Garcia
language : en
Publisher: CRC Press
Release Date : 2014-04-11
Creating And Marketing New Products And Services written by Rosanna Garcia and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-11 with Business & Economics categories.
This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketplace. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of social networks in innovation, open innovation strategies, and international co-development efforts of new products and services.
Product Design
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Author : Mike Baxter
language : en
Publisher: CRC Press
Release Date : 2018-10-03
Product Design written by Mike Baxter and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-03 with Technology & Engineering categories.
The discovery of market needs and the manufacture of a product to meet those needs are integral parts of the same process. Since most textbooks on new product development are written from either a marketing or an engineering perspective, it is important for students to encounter these two aspects of product development together in a single text. Product Design: Practical Methods for the Systematic Development of New Products covers the entire new product development process, from market research through concept design, embodiment design, design for manufacture, and product launch. Systematic and practical in its approach, the text offers both a structured management framework for product development and an extensive range of specific design methods. Chapters feature "Design Toolkits" that provide detailed guidance on systematic design methods, present examples with familiar products, and conclude with reviews of key concepts. This major text aims to turn the often haphazard and unstructured product design process into a quality-controlled, streamlined, and manageable procedure. It is ideal for students of engineering, design, and technology on their path to designing new products.
Packaging Design
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Author : Marianne R. Klimchuk
language : en
Publisher: John Wiley & Sons
Release Date : 2013-01-14
Packaging Design written by Marianne R. Klimchuk and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-14 with Design categories.
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Premium By Design
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Author : Marco Bevolo
language : en
Publisher: Routledge
Release Date : 2016-04-08
Premium By Design written by Marco Bevolo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-08 with Business & Economics categories.
There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to reach it. Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes, this book shows how you might also succeed. It is about better, but reachable and real, products and services. The book features insights from the world of customer science and design research. The key challenge for the world today is finding out how sustainable is the underlying process that is driving this apparent desire for more and more indulgent material possessiveness? This book might not have all the answers, but it will provoke and trigger a long overdue debate in the premium and image driven industries about tomorrow's values. As a result it is a must read for anyone in this market, or aspiring to it.
Competing By Design
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Author : Craig Erhorn
language : en
Publisher: Wiley
Release Date : 1995-05-23
Competing By Design written by Craig Erhorn and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-05-23 with Business & Economics categories.
This step-by-step, hands-on guide explains how to reduce time to market for new products and effectively meet customer's needs. Demonstrates how to take advantage of the latest development tools and product design, use such proven techniques as robust design and QFD and assess and select the appropriate combination of tools, methodologies and strategies.
New Product Development
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Author : Marc Annacchino
language : en
Publisher: Butterworth-Heinemann
Release Date : 2003-09-15
New Product Development written by Marc Annacchino and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-15 with Business & Economics categories.
Covers the entire process of product development from idea to launch without missing a step!
Consumer Based New Product Development For The Food Industry
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Author : Sebastiano Porretta
language : en
Publisher: Royal Society of Chemistry
Release Date : 2021-04-07
Consumer Based New Product Development For The Food Industry written by Sebastiano Porretta and has been published by Royal Society of Chemistry this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-07 with Science categories.
This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach.