Design Strategy
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Design Management
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Author : Kathryn Best
language : en
Publisher: Bloomsbury Publishing
Release Date : 2015-02-26
Design Management written by Kathryn Best and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-26 with Design categories.
All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to work within certain structures, or have those structures created suitably around it. No matter how you work, a design can always be improved by assessing where it fits into the market, how it best to strengthen it before it's set in stone, who it could appeal to. It needs to be managed. In this accessible and informative second edition, Kathryn Best brings together the theory and practice of design management. With new interviews, case studies and related exercises, she provides an up to date guide for students wanting to know more about the strategy, process and implementation crucial to the management of design. The book takes its reader through the essential steps to good management of design and highlights topics currently under debate. In each part of the book Strategy, Process and Implementation are each explained using advice from leaders in the industry and real life examples. Best breaks up each part into clear and readable sections to create the perfect undergraduate book on design management.
What S Your Business
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Author : Claire T. Tomlins
language : en
Publisher: Routledge
Release Date : 2016-02-11
What S Your Business written by Claire T. Tomlins and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-11 with Business & Economics categories.
What’s Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. The book explores the impact of developing digital technology on brand creation and positioning in a marketplace, through symbolic and coherent design. A local market trader may buy a van, promote his business on a blackboard and proclaim ’daily special offers’. Corporations use computers, design websites and communicate with global clients through social media. Yet each business started with an idea and developed a distinctive existence. What’s Your Business? helps you turn a business idea into reality by establishing its existence, ethos, message and activities. By integrating corporate and design strategy with creative inputs Claire Tomlins illustrates the subject’s diversity. She ensures businesses set goals, strategies and plans whilst ensuring they recognise an identity that sparks the corporate design strategy and creative inputs that manifests the company’s aesthetic for marketing purposes; including design management, Intellectual Property topics and measures. Business people wishing to know how design can provide added value to their organisation will find this book useful, including where they could contribute. Academic concepts and definitions are updated and explanations are provided to business and design students on where each of their skillsets can contribute to a business.
Building Design Strategy
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Author : Thomas Lockwood
language : en
Publisher: Simon and Schuster
Release Date : 2010-06-29
Building Design Strategy written by Thomas Lockwood and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-29 with Design categories.
How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.
Mental Models
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Author : Indi Young
language : en
Publisher: Rosenfeld Media
Release Date : 2008-02-01
Mental Models written by Indi Young and has been published by Rosenfeld Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-01 with Computers categories.
There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.
The Strategic Designer
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Author : David Holston
language : en
Publisher: HOW Books
Release Date : 2011-04-28
The Strategic Designer written by David Holston and has been published by HOW Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-28 with Design categories.
The design profession has been asking itself some important questions lately. How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency and enhance their creativity.
Design And Strategy
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Author : Wanda Grimsgaard
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-14
Design And Strategy written by Wanda Grimsgaard and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-14 with Design categories.
This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is an effective guide to planning and implementing design projects to ensure strategic anchoring of the process and outcome. Built around a six-part phase structure that represents the design process, covering initial preparations and project briefing, research and analysis, targets and strategy, concept development, prototyping and modelling, production and delivery, it is a must-have resource for professionals and students. Readers can easily dip in and out of sections, using the phase structure as a navigation tool. Unlike other books on the market, Design and Strategy addresses the design process from the perspective of both the company and the designer. For businesses, it highlights the value of design as a strategic tool for positioning, competition and innovation. For the designer, it teaches how to create solutions that are strategically anchored and deliver successful outcomes for businesses, resulting in appreciative clients. It includes over 250 illustrations and diagrams, tables, and text boxes showing how to move through each stage with clear visualisation and explanation. This book encourages all designers in product design and manufacturing, service design, communication design, branding, and advertising, to think beyond shape and colour to see design through the lens of strategy, process and problem solving, and all business managers, innovators and developers, to see the value in strategic design outcomes.
Design Strategy
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Author : Gerardus Blokdyk
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-02-19
Design Strategy written by Gerardus Blokdyk and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-19 with categories.
Are there any constraints known that bear on the ability to perform Design strategy work? How is the team addressing them? Risk factors: what are the characteristics of Design strategy that make it risky? If substitutes have been appointed, have they been briefed on the Design strategy goals and received regular communications as to the progress to date? Is there a Design strategy management charter, including business case, problem and goal statements, scope, milestones, roles and responsibilities, communication plan? How will variation in the actual durations of each activity be dealt with to ensure that the expected Design strategy results are met? This one-of-a-kind Design strategy self-assessment will make you the reliable Design strategy domain veteran by revealing just what you need to know to be fluent and ready for any Design strategy challenge. How do I reduce the effort in the Design strategy work to be done to get problems solved? How can I ensure that plans of action include every Design strategy task and that every Design strategy outcome is in place? How will I save time investigating strategic and tactical options and ensuring Design strategy opportunity costs are low? How can I deliver tailored Design strategy advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Design strategy essentials are covered, from every angle: the Design strategy self-assessment shows succinctly and clearly that what needs to be clarified to organize the business/project activities and processes so that Design strategy outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Design strategy practitioners. Their mastery, combined with the uncommon elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Design strategy are maximized with professional results. Your purchase includes access details to the Design strategy self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Mapping Methods For Design And Strategy
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Author : Robert A. Curedale
language : en
Publisher: Design Community College
Release Date : 2013
Mapping Methods For Design And Strategy written by Robert A. Curedale and has been published by Design Community College this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Creative thinking categories.
Mapping methods are used by teams to develop strategy to assist a wide variety of activities. Mapping methods are particularly useful for: Making informed design decisions Identify areas of opportunity for developing new products, services and experiences Analyzing a competitive landscape To understand trends To analyze complex, changing and ambiguous design problems Look for areas where there are ideal factors to support a product or service. Look for areas without competitive rivals Enable meaningful conversations about difficult design topics Use real-time information to help identify potential problems and make the best decisions Create design that has a better return on investment Understand your customer's perspectives Create more successful design. Mapping methods can be applied to support informed design decisions as part of a Design Thinking approach to design. Design Thinking is an approach to designing products, services, architecture, spaces and experiences that is being quickly adopted by designers, architects and some of the world's leading brands such as GE, Target, SAP, Procter and Gamble, IDEO and Intuit. It is being taught at leading universities including Stanford and Harvard. Design Thinking creates practical and innovative solutions to problems. It drives repeatable innovation and business value. Design Thinking can be used to develop a wide range of products, services, experiences and strategy. It is an approach that can be applied by anyone. This book is an indispensable reference guide for: Architects, industrial designers, interior designers, UX and web designers, service designers, exhibit designers, design educators and students, visual communication designers, packaging and fashion designers, all types of designers Engineers and Marketing professionals Executives and senior business leaders Decision makers in R&D of products, services, systems and experiences School teachers and school students
Managing Strategic Design
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Author : Ray Holland
language : en
Publisher: Bloomsbury Publishing
Release Date : 2014-11-20
Managing Strategic Design written by Ray Holland and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-20 with Business & Economics categories.
This core textbook emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations. Taking an engaging and accessible approach, this book will help design students and graduates to apply new concepts of design management in their works and to use design strategically to achieve organizational visions and targets. Throughout the book's tripartite structure – comprising an introduction to the topic, followed by sections on how strategic design can be used to support key businesses functions and how it can be used to push organisations forward – a strong link is made between design and marketing and the delivery of design-led branding. This textbook is essential for upper level undergraduate and postgraduate students studying design management on art and design degrees. It also caters for practitioners and specialist elective modules offered on business and management, and marketing and entrepreneurship courses in business schools.
Creative Strategy And The Business Of Design
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Author : Douglas Davis
language : en
Publisher: Simon and Schuster
Release Date : 2016-06-14
Creative Strategy And The Business Of Design written by Douglas Davis and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-14 with Design categories.
"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.