Design Thinking Als Kreative Methode Im Online Marketing
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Design Thinking Als Kreative Methode Im Online Marketing
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Author : Markus Grom
language : de
Publisher: GRIN Verlag
Release Date : 2021-10-20
Design Thinking Als Kreative Methode Im Online Marketing written by Markus Grom and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-20 with Business & Economics categories.
Projektarbeit aus dem Jahr 2018 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,3, Hochschule Ravensburg-Weingarten (Internet und Online-Marketing), Veranstaltung: Erfolgreich Studieren, Sprache: Deutsch, Abstract: Das Ziel der Arbeit war es darzustellen, wie sich wie Design Thinking im Online-Marketing einsetzen lässt und ob es sich als neue kreative Methode zur Ideengenerierung beweisen kann. Des Weiteren sollte aufgezeigt werden, was sich hinter dem Begriff Design Thinking versteckt und welche Voraussetzungen nötig sind, um Design Thinking im Unternehmen durchzuführen. Um ein theoretisches Grundverständnis über die Themenschwerpunkte zu bekommen, wurden zuerst die Begriffe Online Marketing und Design Thinking separat erläutert. Dabei wurde auf Instrumente, Suchmaschinenmarketing, E-Mail-Marketing, Affiliate-Marketing und Social Media-Marketing genauer eingegangen, da sie ein wichtiger Bestandteil des Online-Marketings sind und dazu beitragen, den Themenschwerpunkt Online Marketing umfänglich zu verstehen. Anschließend wurde anhand eines Praxisbeispiels gezeigt, wie sich Design Thinking im Online-Marketing einsetzen lässt, um die Konversionsrate einer Website zu erhöhen.
Design Thinking
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Author : Isabel K. Adler
language : de
Publisher: Logos Verlag Berlin GmbH
Release Date : 2014-04-30
Design Thinking written by Isabel K. Adler and has been published by Logos Verlag Berlin GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-30 with Business & Economics categories.
English summary: This study introduces the method of design thinking as a strategic tool for companies. Design thinking suggests approaching a task from different angles thus triggering or supporting innovative processes. This works best when customers and employees from various fields cooperate to find a dynamic solution to a problem. As part of their consulting projects undertaken for numerous Brazilian companies the authors have dealt extensively with options for the practical application of design thinking. Based on their experience they suggest an approach which can be divided into four phases: immersion, analysis/synthesis, brainstorming and prototyping. Best-practice case studies illustrate these individual phases in more detail. German description: In diesem Buch wird die Methode des Design Thinking als ein strategisches Werkzeug fur Unternehmen vorgestellt. Design Thinking ermoglicht, eine Aufgabe aus verschiedenen Blickwinkeln zu betrachten und so den Innovationsprozess in Gang zu bringenoder zu unterstutzen. Das gelingt am Besten, wenn Kunden und Mitarbeiter verschiedener Fachrichtungen gemeinsam an der dynamischen Losung eines Problems arbeiten. Die Autoren haben sich im Rahmen ihrer beratenden Tatigkeit in zahlreichen brasilianischen Unternehmen ausfuhrlich mit demmoglichen Prozessablauf von Design Thinking befasst. Sie schlagen auf Grundlage ihrer Erfahrungen einen Ansatz vor, der sich in vierPhasen aufteilt: Immersion, Analyse/Synthese, Ideensammlung und Prototypisierung. Die Inhalte der einzelnen Phasen werden durch best-practice Beispiele illustriert.
Design Thinking Research
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Author : Hasso Plattner
language : en
Publisher: Springer
Release Date : 2017-10-26
Design Thinking Research written by Hasso Plattner and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-26 with Business & Economics categories.
This book summarizes the results of Design Thinking Research Program at Stanford University in Palo Alto, California, USA and the Hasso Plattner Institute in Potsdam, Germany. Offering readers a closer look at design thinking, its innovation processes and methods, it covers topics ranging from how to design ideas, methods and technologies, to creativity experiments and creative collaboration in the real world, and the interplay between designers and engineers. But the topics go beyond this in their detailed exploration of design thinking and its use in IT systems engineering fields, and even from a management perspective. The authors show how these methods and strategies actually work in companies, and introduce new technologies and their functions. Furthermore, readers learn how special-purpose design thinking can be used to solve thorny problems in complex fields. Thinking and devising innovations are fundamentally and inherently human activities – so is design thinking. Accordingly, design thinking is not merely the result of special courses nor of being gifted or trained: it’s a way of dealing with our environment and improving techniques, technologies and life. This edition offers a historic perspective on the theoretical foundations of design thinking. Within the four topic areas, various frameworks, methodologies, mindsets, systems and tools are explored and further developed. The first topic area focuses on team interaction, while the second part addresses tools and techniques for productive collaboration. The third section explores new approaches to teaching and enabling creative skills and lastly the book examines how design thinking is put into practice. All in all, the contributions shed light and provide deeper insights into how to support the collaboration of design teams in order to systematically and successfully develop innovations and design progressive solutions for tomorrow.
Innovation And Transformation
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Author : Martin Kaschny
language : en
Publisher: Springer
Release Date : 2018-05-30
Innovation And Transformation written by Martin Kaschny and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-30 with Business & Economics categories.
This book discusses a six-step transformation cycle in which the tasks of innovation management – ranked according to their relevance for companies – are placed in a systematic order. Presenting an in-depth discussion on innovation and transformation, the authors delve into strategic themes such as business models and strategic positioning, which are fundamental to the innovation process. It also describes the underlying processes and roles of innovation management, and the required organizational structures. Following process organization and organizational structure, the authors highlight how the appropriate human resource strategy should look and the manner of personnel selection or development to be implemented. The authors also provide tools and systems that are assigned to specific employees working with innovation management; these deal with innovation audit, knowledge management, idea management, financing and budgeting innovations, marketing and property rights. The book also sheds light on how the effectiveness of the innovation process can be monitored using indicator systems. This is a handy resource for managers looking for a structured strategy and how to implement it to achieve optimal innovation management and reap its benefits.
Design Thinking Research
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Author : Christoph Meinel
language : en
Publisher: Springer Nature
Release Date : 2021-03-26
Design Thinking Research written by Christoph Meinel and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-26 with Business & Economics categories.
Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works. The participating researchers have identified metrics, developed models, and conducted studies, which are featured in this book, and in the previous volumes of this series. This volume provides readers with tools to bridge the gap between research and practice in design thinking with varied real world examples. Several different approaches to design thinking are presented in this volume. Acquired frameworks are leveraged to understand design thinking team dynamics. The contributing authors lead the reader through new approaches and application fields and show that design thinking can tap the potential of digital technologies in a human-centered way. In a final section, new ideas in neurodesign at Stanford University and at Hasso Plattner Institute in Potsdam are elaborated upon thereby challenging the reader to consider newly developed methodologies and provide discussion of how these insights can be applied to various sectors. Special emphasis is placed on understanding the mechanisms underlying design thinking at the individual and team levels. Design thinking can be learned. It has a methodology that can be observed across multiple settings and accordingly, the reader can adopt new frameworks to modify and update existing practice. The research outcomes compiled in this book are intended to inform and provide inspiration for all those seeking to drive innovation – be they experienced design thinkers or newcomers.
The Palgrave Handbook Of Experiential Learning In International Business
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Author : V. Taras
language : en
Publisher: Springer
Release Date : 2016-01-03
The Palgrave Handbook Of Experiential Learning In International Business written by V. Taras and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-03 with Business & Economics categories.
The Handbook of Experiential Learning In International Business is a one-stop source for international managers, business educators and trainers who seek to either select and use an existing experiential learning project, or develop new projects and exercises of this kind.
It Management In The Digital Age
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Author : Nils Urbach
language : en
Publisher: Springer
Release Date : 2018-09-05
It Management In The Digital Age written by Nils Urbach and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-05 with Business & Economics categories.
This book examines the massive changes currently taking place in the business world and commonly known under the label “digitalization.” In addition, it describes the significant impacts of technological innovations on processes, products, services and business models. The digital transformation resulting from these developments leads to disruption for many enterprises and industries. While for many years, IT departments mainly concentrated on fulfilling the requirements of business departments effectively and efficiently by means of high-quality IT services and operations, today’s IT departments are increasingly expected to actively co-design and co-create the enterprise. This book describes how information technology enables innovation for businesses, and how IT departments can proactively and in a timely manner collaborate with the business departments of their corporation to leverage these innovations. It also delineates the implications of digitalization for the structures, processes and people in today’s IT departments. IT leaders and managers who are responsible for corporate IT, as well as practice-oriented researchers, will find valuable inspirations and guidance in this book, the central mission of which is to encourage and enable a more proactive role for IT in the digital transformation processes. "This book demonstrates the impact of digital transformation on IT organizations and their management. It also presents potential risks for technology availability, security and data protection. The authors develop a vision of what IT management should look like in ten years if it is to continue playing an important role in the company. The book seeks to motivate IT executives and managers with IT responsibility to actively adapt their thinking and their IT organizations before they are forced to react to external pressure. Definitely worth reading!" Sven Kreimendahl, Director Business Technology Services, Campana & Schott
Design Thinking Research
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Author : Christoph Meinel
language : en
Publisher: Springer Nature
Release Date : 2021-08-11
Design Thinking Research written by Christoph Meinel and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-11 with Business & Economics categories.
Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works. The participating researchers have identified metrics, developed models, and conducted studies, which are featured in this book, and in the previous volumes of this series. This volume provides readers with tools to bridge the gap between research and practice in design thinking with varied real world examples. Several different approaches to design thinking are presented in this volume. Acquired frameworks are leveraged to understand design thinking team dynamics. The contributing authors lead the reader through new approaches and application fields and show that design thinking can tap the potential of digital technologies in a human-centered way. In a final section, new ideas in neurodesign at Stanford University and at Hasso Plattner Institute in Potsdam are elaborated upon thereby challenging the reader to consider newly developed methodologies and provide discussion of how these insights can be applied to various sectors. Special emphasis is placed on understanding the mechanisms underlying design thinking at the individual and team levels. Design thinking can be learned. It has a methodology that can be observed across multiple settings and accordingly, the reader can adopt new frameworks to modify and update existing practice. The research outcomes compiled in this book are intended to inform and provide inspiration for all those seeking to drive innovation – be they experienced design thinkers or newcomers.
Kreativit Tsboost F R Ihr Marketing Inkl Arbeitshilfen Online
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Author : Sarah Remmel
language : de
Publisher: Haufe-Lexware
Release Date : 2020-09-18
Kreativit Tsboost F R Ihr Marketing Inkl Arbeitshilfen Online written by Sarah Remmel and has been published by Haufe-Lexware this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-18 with Business & Economics categories.
In einer Welt der Unsicherheit ist Kreativität zur wichtigsten Führungskompetenz geworden. Insbesondere im Marketing sind täglich neue Ideen gefragt. Aber Erfolgsdruck und Stress sind auch im Marketing allgegenwärtig. Sie belasten uns und hemmen unsere Kreativität. Genau in dieser Zeit sind eine kreative Problemlösekompetenz und mentale Stärke wertvoller denn je, um innovativ zu sein und die Zukunftsfähigkeit der Unternehmen zu sichern. Dieses Buch soll insbesondere Marketingverantwortlichen, Marketingmanagern, Marketingteams, Kreativen als auch Führungskräften, Unternehmern und Selbstständigen, die unter besonderem kreativen Druck stehen, dabei helfen, das Potenzial ihrer rechten Gehirnhälfte auszuschöpfen und es für ihren persönlichen wie unternehmerischen Erfolg zu nutzen. Das Buch verbindet umfassendes Kreativitätswissen mit Insights aus den Bereichen Mentaltraining und Coaching. Es liefert vielseitige Impulse, um insbesondere im Marketingalltag neue Wege der Ideenfindung aufzuzeigen. Das stark praxisorientierte Buch bietet zahlreiche Marketingbeispiele und Tipps. Mit seinen Übungsmöglichkeiten und Online-Arbeitshilfen bildet es eine Art Kreativitätstraining. Anschauliche Illustrationen helfen dabei, die Inhalte leicht verständlich zu machen und sich das Wichtigste einzuprägen. Inhalte: - Grundlagen der Kreativität wie Mythen, Modelle, die wichtigsten Denkweisen und Zusammenhänge - Kreativität und künstliche Intelligenz - Kreativitätskiller und Erfolgsfaktoren der Kreativität im Arbeitsalltag - Kreative Rahmenbedingungen im Büroalltag aus Sicht der Unternehmen und jedes Einzelnen - Kreativitätsboost: Selbstcoaching und Mentaltechniken - Die besten Kreativitäts- und Bewertungstechniken für den Marketingalltag - Virtuelle Kreativsessions und Tools - Das Design-Thinking-ABC und Kreativitätsprozesse - Workshops kreativ gestalten und moderieren - Praktisches Kreativmuskel-Training
The Design Thinking Life Playbook
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Author : Michael Lewrick
language : en
Publisher: John Wiley & Sons
Release Date : 2020-07-17
The Design Thinking Life Playbook written by Michael Lewrick and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-17 with Design categories.
The Design Thinking Life Playbook is for anyone who wants to have a fulfilling and joyful future. It's for all those who want to initiate change through self-empowerment and have the courage to think, act, and take advantage of their opportunities proactively. Whether you want to change your career, form healthier, stronger relationships, or plan the next stages of your life, this book will guide you to something better. Authors Michael Lewrick, Larry Leifer, and Jean-Paul Thommen are leading design thinking experts in the U.S., Europe, and Asia. Michael Lewrick, Ph.D., is a featured speaker and teaches design thinking at various universities. With Leifer, Lewrick co-authored the international bestseller The Design Thinking Playbook as well as The Design Thinking Toolbox. Stanford Professor Larry Leifer, Ph.D., is one of the most influential personalities and pioneers in design thinking. Professor Jean-Paul Thommen, Ph.D., from the University of Zurich, is an expert on leadership, organizational development, and business ethics.