Design Thinking For Startups
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Design Thinking For Startups
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Author : Jimmy Jain
language : en
Publisher: Notion Press
Release Date : 2018-04-10
Design Thinking For Startups written by Jimmy Jain and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-10 with Business & Economics categories.
According to a study* There are 472 million entrepreneurs in the world and about 100 million startups open up annually of which 75 percent of venture- backed startups fail. More than 50% of the businesses fail in the first year, another 30% of new businesses fail during the first two years of being open, another 50% of the total businesses during the first five years. Design Thinking for Startups - A handbook for readers and a workbook for practitioners— is a hands-on practical guide to facilitate your journey from the first step to scaling up. There are various simple and easily implementable concepts discussed in the book which will carve out your success. If you are an entrepreneur or a wannabe entrepreneur or an Intrapreneur (an entrepreneur in an organization) then this is a book you should not miss!
Design Thinking
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Author : Steven Branson
language : en
Publisher:
Release Date : 2020-06-10
Design Thinking written by Steven Branson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-10 with categories.
Do you want to know the modern approach behind the most successful businesses to apply it to your own company? Then keep reading. Are you a startup founder and need to know how to jumpstart your product or services sales? Would you like to improve one or more aspects of how you operate your business to give it a competitive edge? If you answered "yes" to any of these questions, here's there is something very useful for you. The successful businesses have the voting power of their customers behind them. These companies know what their customers want and follow a system to achieve their objectives. Sadly, not many companies understand this. The highly coveted companies follow the process of design thinking. This enables them to work in collaboration with their customers in developing products, or their employees if they seek to improve internal corporate processes. Also inherent in the process is the idea of design iteration where processes and systems are open to continuous improvement. Design Thinking was written to guide you through this innovative philosophy so you can apply in within your work for a great outcome, even if you are new to this concept. Here's a preview of this helpful book, and what else you'll discover: What is design thinking, how does it work, and how can it benefit you How do you conduct research, the different approaches, and always asking "Why" What do you need to know about business strategy and customer experience design, and how to implement them Why designing for change is the most critical aspect in the process ..... and much more! Design thinking is not a new idea. Companies like Apple and Amazon constantly apply the design thinking philosophy from developing new products to design services to serve their customers better. It is a time-tested strategy and now you can apply it in your business to achieve spectacular outcomes. This indispensable book will help you in understanding and making out of it.
The Service Startup
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Author : Tenny Pinheiro
language : en
Publisher:
Release Date : 2014-05-26
The Service Startup written by Tenny Pinheiro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-26 with Consumers' preferences categories.
A practical guide to integrate Design Thinking and Lean Startup in the service era. "Pinheiro will inspire you to think differently about business, design, education, and - perhaps most importantly - the way you work every day." - Kerry Bodine, co-author of Outside In: The Power of Putting Customers at the Center of Your Business "In this book, Tenny offers some extremely valid and hard-hitting criticism regarding the ideals surrounding the dictate of building a Minimum Viable Product. Agreed on many fronts but I found his reinvention of these principles when applied to the service industry to be extremely insightful. The concept of a Minimum Valuable Service is unique, new and sets goals intended to deliver maximum value with measurable results.This is a must read for anyone in the global innovation economy." - Rick Rasmussen, NestGSV. International Business development. This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no Design degrees, can integrate Service Design into their development cycles in order to create sustainable, desirable and profitable new services. In the first part, Tenny explores the reasons why startups need to move away from the "make and sell" industrial logic we've been exploiting over the last century. To take its place he proposes a new service oriented mindset that carries the idea of "learn, use and remember" users' journeys. He also discusses the challenges our industrial society is facing and how the combination of design with a service oriented mentality can be key to help new and existent businesses make this shift. In the second part, he will take you on a journey through the MVS - Minimum Valuable Service - model. This model can seamlessly integrate Service Design into the Lean Startup or any Agile development cycle. It adds the human values needed to foster service innovations within the Lean's scientific approach. In this part of the book you will learn tools, methods and practices that will help you get your hands dirty with design. At some point every adventure requires a great guide, and this journey into the heart of the new is led impeccably by Tenny Pinheiro. Slyly sidestepping the pitfalls of the Lean Startup approach, he skillfully navigates us through to a deeper understanding of the forces shaping the evolving service economy. By trusting the wisdom of the many to help design the next phase of business, his approach taps into an inexhaustible source of creativity and innovation. The Service Startup is a trusty roadmap that you will long keep by your side. As Tenny might suggest: learn it, use it, and remember it. - Jamer Hunt, Parsons The New School for Design. Director for the graduate Program in Transdisciplinary Design. "I'll admit it: I enjoy seeing someone who knows their stuff re-assemble and improve on the work of an adjacent profession. Tenny calls out what's lacking in the Lean Startup approach, in the most thorough and insightful ways. In the spirit of iteration, he's taken an existing approach and improved on it. If only all criticism were this good. I enjoyed his delightfully nuanced views on the world of services - how they're perceived, experienced, and remembered - as well as his historical perspectives on the worlds of design, business and marketing. Opinionated but also well-informed, this is a pragmatic, human-centric take on designing and delivering services that I'd recommend to anyone whose work affects other people. - Chad Thornton, Experience Designer, Airbnb""
Harnessing Digital Disruption
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Author : Pascal Dennis
language : en
Publisher: CRC Press
Release Date : 2020-12-27
Harnessing Digital Disruption written by Pascal Dennis and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-27 with Business & Economics categories.
Our world has changed, probably for good. Until now, the shift from brick-and-mortar to the smartphone has been about service, cost, and convenience. Now, it's also a matter of public health. How do we win this uncertain new game? How do we prosper in a digital world? In a cool, readable style Harnessing Digital Disruption: How Companies Win with Design Thinking, Agile, and Lean Startup tells the story of a major multi-national organization facing digital disruption and looming irrelevance. In a compelling novel format, the book demonstrates how to harness the power of digital technology, methods and thinking on the path to revival and prosperity. It illustrates the situations, characters, and blockers you’ll likely face as you progress through your journey. The setting is Singapore and the heady world of international banking, but the prescription, methods and lessons apply equally to manufacturers, utilities, hospitals, insurers, and government agencies. You will learn how to: · Develop your Digital Transformation strategy and Innovation Portfolio · Reform customer journeys, launch new digital offerings, and validate new beta businesses · Develop senior leader digital literacy, and understanding of growth leadership · De-risk your journey using a proven overall approach based on proven principles · Cultivate a network of pragmatic entrepreneurs practicing a structured scalable innovation process
Design Thinking For Entrepreneurs And Small Businesses
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Author : Beverly Rudkin Ingle
language : en
Publisher: Apress
Release Date : 2014-01-09
Design Thinking For Entrepreneurs And Small Businesses written by Beverly Rudkin Ingle and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-09 with Business & Economics categories.
Having met Beverly Ingle and hearing her speak about design thinking, I was enlightened and enthused. With a depth of knowledge and obvious passion for the usage of design thinking, she has already helped many business people, myself included, inject greater creativity into problem solving to deliver better results—something that is a must for left-brainers! She has an amazingly refreshing ability to create deep understanding within her audience, and a hands-on, practical approach ensures that the results are manageable and within your grasp. —Jill Robb, CEO, Ambition Digital; Belfast, United Kingdom Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work is the first book on the subject for smaller businesses. Until now, design thinking—a methodology for solving business problems and identifying opportunities—has been the playground for companies with big budgets, giving them the advantage of the innovation that comes from using the latest design thinking tools emerging from Stanford, Harvard, Northwestern, and elsewhere. Now, thanks to design thinking expert Beverly Ingle, entrepreneurs and small-business owners can make the design thinking playground their own—and on a much smaller budget. Ingle provides the tools entrepreneurs need as well as step-by-step processes that show how to use design thinking methods to transform your business and drive organizational success. Design Thinking for Entrepreneurs and Small Businesses offers just enough theory to provide you with working knowledge of design thinking, but its value lies in the practical, proven, hands-on information that you can put to use immediately. You will learn: How to incorporate design thinking processes into everyday operations, and in what areas of business the approach is most valuable How to use the most prevalent and popular design thinking tools (like ideation, prototyping, and rapid branding) effectively How to use design thinking to identify and achieve your business goals and create new business models How to create revenue-boosting new products and services using design thinking How to improve the customer/user experience to create more loyal, profitable customers By the time you've finished reading the last chapter of Design Thinking for Entrepreneurs and Small Businesses, you will not just be thinking about producing new products and services, boosting customer service, or developing new business opportunities—you'll be doing it. Best, it’ll show up in the top and bottom lines.
Design Thinking For Dummies
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Author : Muller-Roterberg
language : en
Publisher: John Wiley & Sons
Release Date : 2020-07-01
Design Thinking For Dummies written by Muller-Roterberg and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-01 with Design categories.
Develop your unique design thinking mindset Build a creative toolbox that inspires new ideas Examine how design thinking applies across industries Challenge your creativity methods Design thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach.??Design Thinking For Dummies??provides a jump-start to get you and your organization on the path to new creativity. Written by a design thinking thought leader, this book helps you through the design thinking cycle and shows how it can help any industry. Inside... Building creative environments Facilitating design thinking workshops Implementing your solutions Applying design thinking to business Tips for transforming your organization
Design A Better Business
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Author : Patrick Van Der Pijl
language : en
Publisher: John Wiley & Sons
Release Date : 2016-11-04
Design A Better Business written by Patrick Van Der Pijl and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-04 with Business & Economics categories.
This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
Creating A Customer Experience Centric Startup
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Author : Thomas Suwelack
language : en
Publisher: Springer Nature
Release Date : 2022-02-01
Creating A Customer Experience Centric Startup written by Thomas Suwelack and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-01 with Business & Economics categories.
This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company. The tools originate from different disciplines, such as management, design, digitisation or psychology – as only an interdisciplinary approach enables superior insights for initiating the right customer activities in today's highly competitive times. With this book, it is possible to look at customer experience systematically and derive your own strategy towards success. The following are the main contributions of this book: · Provides a clear step-by-step guide to create a customer experience-centric company · Introduces most impactful tools that managers can use to successfully complete every step of our framework · Guides managers through the process of creating a start-up, which is less about magically coming up with innovative business ideas, but rather about applying proven principles in a new context
The Corporate Startup
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Author : Tendayi Viki
language : en
Publisher:
Release Date : 2019-03
The Corporate Startup written by Tendayi Viki and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03 with Business & Economics categories.
A key reading for leaders that outlines how to effectively innovate for the future and boost growth, while running the core business. - Alex Osterwalder, Co-author of Business Model Generation. Winner of the 2018 CMI Management Book of the Year Award for Innovation and Entrepeneurship The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. * The world around us is changing rapidly. There is now more pressure on established companies to innovate. * The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. * The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. * The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models. This book helps organisations of all sizes to manage innovation. This playbook uses illustrated step-by- step guides to lead the reader through the processes to create an ecosystem that nurtures innovation at every level in a business. - Jury CMI Management Book of the Year. Big companies need to innovate or die. The question is how. Companies need a playbook; a process by which they can start the process of transforming their organizations into innovation engines. The Corporate Startup is that playbook. It provides a proven methodology --applying Lean Startup principles and more-- for building a culture of innovation. - Ben Yoskovitz, Co-Author of Lean Analytics and Founding Partner at Highline BETA.
Ux For Lean Startups
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Author : Laura Klein
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2018-11-16
Ux For Lean Startups written by Laura Klein and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-16 with Business & Economics categories.
p>Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market. No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product. Determine whether people will buy your product before you build it Listen to your customers throughout the product’s lifecycle Understand why you should design a test before you design a product Get nine tools that are critical to designing your product Discern the difference between necessary features and nice-to-haves Learn how a Minimum Viable Product affects your UX decisions Use A/B testing in conjunction with good UX practices Speed up your product development process without sacrificing quality