Designed To Persuade
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The Art Of Persuasive Communication
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Author : Richard Storey
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 1997
The Art Of Persuasive Communication written by Richard Storey and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business communication categories.
Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks at a range of situations in which we apply them. He identifies four main personality types and shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, his book provides a comprehensive guide to persuading people to do what you want them to. The Art of Persuasive Communication is described by the author as 'a do-it-yourself influencing kit', designed to help you find the techniques that work for you.
How To Persuade People Who Don T Want To Be Persuaded
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Author : Joel Bauer
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-23
How To Persuade People Who Don T Want To Be Persuaded written by Joel Bauer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-23 with Business & Economics categories.
The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.
Evil By Design
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Author : Chris Nodder
language : en
Publisher: John Wiley & Sons
Release Date : 2013-06-05
Evil By Design written by Chris Nodder and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-05 with Computers categories.
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
Hidden Persuasion
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Author : Marc Andrews
language : en
Publisher: BIS Publishers
Release Date : 2019-07-16
Hidden Persuasion written by Marc Andrews and has been published by BIS Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-16 with Design categories.
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!
Persuasion
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Author : Dave Lakhani
language : en
Publisher: Wiley
Release Date : 2005-10-10
Persuasion written by Dave Lakhani and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-10 with Business & Economics categories.
Praise for persuasion the art of getting what you want "Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition." —Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires "Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!" —Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books "Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate." —Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs "Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy." —Blaine Parker, author of Million-Dollar Mortgage Radio "Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read." —John Klymshyn, author of Move the Sale Forward
Power Of Influence How To Persuade Anyone To Do Anything For You Willingly And Happily
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Author : James Robert
language : en
Publisher: Lulu.com
Release Date : 2013-12-05
Power Of Influence How To Persuade Anyone To Do Anything For You Willingly And Happily written by James Robert and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-05 with Body, Mind & Spirit categories.
No matter if you are wanting to be able to improve your influence over the people in your daily interactions, or if you are needing to be more persuasive during your business pursuits, learning how to covertly influence and persuade people will be a useful skill. Instead of argument, get your opinion across without raising your voice, by using a variety of skills designed to subtly influence and persuade the other person, without them even realizing it. We will teach you how to very subtly use a variety of ways to get people to respond to you favorably, and they will not even realize that they are responding to anything that you have done. Stop hearing the word "no" and use our techniques to start hearing the word "yes."
Persuasive Technology
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Author : B.J. Fogg
language : en
Publisher: Morgan Kaufmann
Release Date : 2003
Persuasive Technology written by B.J. Fogg and has been published by Morgan Kaufmann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Computers categories.
B.J. Fogg proposes conceptual examples of possible new technologies, discusses ethical implications of persuasive computing and offers theoretical insights into persuasion processes.
Persuading People
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Author : Robert Cockcroft
language : en
Publisher: Palgrave
Release Date : 1992
Persuading People written by Robert Cockcroft and has been published by Palgrave this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with English language categories.
This study of persuasive techniques in English is designed as an introduction for students. The volume aims to clarify the complexities of persuasive language - both written and spoken - and enables students to develop their own rhetorical skills. Part one considers the sources of persuasion, part two analyzes rhetoric in action, using a variety of extracts and examples and part three demonstrates the interaction between rhetoric and current critical and linguisitic theories.
Dynamic Products
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Author : Sara Colombo
language : en
Publisher: Springer
Release Date : 2016-06-16
Dynamic Products written by Sara Colombo and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-16 with Technology & Engineering categories.
This book explores how dynamic changes in products' sensory features can be used to convey information to the user in an effective and engaging way. The aim is to supply the reader with a clear understanding of an important emerging area of research and practice in product design, referred to as dynamic products, which is opening up new possibilities for the integration of product design with digital and smart technologies and offering an alternative to the use of digital interfaces. Dynamic products are artifacts displaying sensory characteristics – visual, tactile, auditory, or olfactory – that change in a proactive and reversible way over time, addressing one or more of the user's senses. The reader will learn why and how to communicate by means of such dynamic products. Their potential advantages and limitations are identified and design tools are proposed to support the design activity. It is hoped that the book will stimulate the design community to reflect upon the ever more compelling need to merge the virtual and the material in the information society by exploiting technological possibilities in order to create more meaningful and involving experiences.
Persuasive Messages
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Author : William Benoit
language : en
Publisher: Wiley-Blackwell
Release Date : 2008-01-14
Persuasive Messages written by William Benoit and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-14 with Social Science categories.
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics Lecturer resources available at www.blackwellpublishing.com/benoit