Designing Messages For Development Communication
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Designing Messages For Development Communication
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Author : Bella Mody
language : en
Publisher: SAGE Publications Pvt. Limited
Release Date : 1991
Designing Messages For Development Communication written by Bella Mody and has been published by SAGE Publications Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
This accessible and pragmatic handbook focuses on the problems of designing audience responsive messages in the Third World. It takes the media producer step-by-step through an audience research-based methodology to bridge the cultural and informational distance between senders and receivers. Bella Mody firstly examines the origins and nature of media use in national development over the last thirty years. She then presents guidelines for information collection, ways of presenting the goal of communication and on methods of testing early drafts of the message to ensure that the needs of the target audience have been accurately assessed.
Participatory Communication Strategy Design
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Author : Paolo Mefalopulos
language : en
Publisher: Food & Agriculture Org.
Release Date : 2004
Participatory Communication Strategy Design written by Paolo Mefalopulos and has been published by Food & Agriculture Org. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This handbook has been prepared as a training and field guide for designing, implementing and managing effective communication strategies for field projects in a participatory manner, building on the results of the Participatory Rural Communication Appraisal (ISBN 9251052514). Issues dealt with include the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field. This strategy design process has been tested in training workshops and applied to various development projects including those dealing with agriculture, health and education, water and sanitation.
Message Design For Development Communication
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Author : Ritu S. Sood
language : en
Publisher:
Release Date : 2015
Message Design For Development Communication written by Ritu S. Sood and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Advertising categories.
Messages That Work
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Author : Patrick O. Marsh
language : en
Publisher: Educational Technology
Release Date : 1983
Messages That Work written by Patrick O. Marsh and has been published by Educational Technology this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Language Arts & Disciplines categories.
Development Communication Sourcebook
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Author : Paolo Mefalopulos
language : en
Publisher: World Bank Publications
Release Date : 2008-06-16
Development Communication Sourcebook written by Paolo Mefalopulos and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-16 with Business & Economics categories.
The 'Development Communication Sourcebook' highlights how the scope and application of communication in the development context are broadening to include a more dialogic approach. This approach facilitates assessment of risks and opportunities, prevents problems and conflicts, and enhances the results and sustainability of projects when implemented at the very beginning of an initiative. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self-contained, with examples, toolboxes, and more.
The Role Of Social Media In Development Communication
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Author : Edikan Ukpong
language : en
Publisher:
Release Date : 2019-11-22
The Role Of Social Media In Development Communication written by Edikan Ukpong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-22 with categories.
Seminar paper from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B, language: English, abstract: This study was carried out to investigate the use of social media in development communication and how undergraduate students of Akwa Ibom State University perceived the usage. The specific objectives were: to find out if Akwa Ibom State University students are aware of the potential of social media for development communication and effect. Ascertain the specific social media that can be used for development communication. Determine the kind of development communication message that social media can be used for. Examine the constraints facing the use of social media for development communication and solutions. The study adopted the survey research design which was employed to derive responses from a sample size of 200 undergraduate students of the Department of Mass Communication Akwa Ibom State University who were selected via random sampling techniques. Data were collected from this population using questionnaire. The study revealed that: Akwa Ibom State University students are aware of the use of social media for development communication to a large extent; over half of the respondents use Facebook to send and receive information more than any other social networks; education messages were mostly communicated through the social media followed by messages on rural development; the use of the social media to communicate development was constrained greatly by lack of access to computers and high cost of subscription for internet access. Drawn from the findings, it was recommended that more enlightenment should be done in terms of using the social media to trigger development consciousness among the citizens.
Killer Bees
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Author :
language : en
Publisher: Dutton Books for Young Readers
Release Date : 1994
Killer Bees written by and has been published by Dutton Books for Young Readers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Africanized honeybee categories.
Accessible and practical, Designing Messages for Development Communication takes the reader step by step through the process of designing audience-responsive messages in the Third World. Bella Mody takes the media producer through an audience research-based methodology to bridge the cultural and informational distance between senders and receivers. A discussion of the origins and nature of media use in national development over the last 30 years forms the introductory background against which the author reviews the current research on media effects. Mody presents audience research as a systematic device for the involvement of message receivers in decisions concerning message design, that is, what the message needs to say and how.This volume instructs development and communication planners, as well as media workers, first to listen to the audience so as to determine which information the audience needs and in what form they can process it most effectively and, then, to pretest messages before they are produced in their final form.A valuable tool for the media producer's problem of the "invisible audience" in mass communication, this volume is essential reading not only for students and teachers of development communication, but for media users and media producers who produce messages to support development."The book will be of great help to those who work in the field on the facilitating level, training people to be future trainers in the field of development supporting communication."--Massacommunicatie"In this very welcome book . . . the author has done a very good job of turning development (support) communication 'common sense' into 'practical academic sense.' She has shown in a practical way that it is not enough only to propound high-sounding academic theories about common sense-based participatory development communication and then fail to show how they work in real life, as many of us have done and continue to do. The author has married theory to practice by showing media practitioners how it can/has been done."--Media Development
Message Production
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Author : John O. Greene
language : en
Publisher: Routledge
Release Date : 2013-11-05
Message Production written by John O. Greene and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Language Arts & Disciplines categories.
The last two decades have seen the development of a number of models that have proven particularly important in advancing understanding of message-production processes. Now it appears that a "second generation" of theories is emerging, one that reflects considerable conceptual advances over earlier models. Message Production: Advances in Communication Theory focuses on these new developments in theoretical approaches to verbal and nonverbal message production. The chapters reflect a number of characteristics and trends resident in these theories including: * the nature and source of interaction goals; * the impact of physiological factors on message behavior; * the prominence accorded conceptions of goals and planning; * attempts to apply models of intra-individual processes in illuminating inter-individual phenomena; * treatments which involve hybrid intentional/design-stance approaches; and * efforts to incorporate physiological constructs and to meld them with psychological and social terms. The processes underlying the production of verbal and nonverbal behaviors are exceedingly complex, so much so that they resist the development of unified explanatory schemes. The alternative is the mosaic of emerging theories such as are represented in this book -- each approach according prominence to certain message-production phenomena while obscuring others, and providing a window on some portion of the processes that give rise to those phenomena while remaining mute about other processes. The amalgam of these disparate treatments, then, becomes the most intellectually compelling characterization of message-production processes.
Communication For Development
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Author : Mona Ali Soliman
language : en
Publisher:
Release Date : 2018
Communication For Development written by Mona Ali Soliman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Advertising campaigns categories.
Abstract: The purpose of this study is to understand and identify the success factors of Communication for Development endeavors. By understanding the past efforts and studying the current methodologies used in the different phases of campaigns this study aims to conceptualize the most effective ways to generate Communication for Development products. Through the examination of foreign and local case studies in this research paper, it is anticipated to have a clear conceptualization of what makes some development campaigns succeed, in terms of message design and outreach rather than others. Meanwhile, through the expert interviews, this study aims to understand the process that marketing professionals take in order to design messages for Communication for Development. Finally, this paper strives to have a better understanding of how marketing professionals plan, design, execute and evaluate Communication for Development campaigns.
Visual Literacy In Communication
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Author : Anne Zimmer
language : en
Publisher:
Release Date : 1978
Visual Literacy In Communication written by Anne Zimmer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Art categories.
Intended for designers of culture-oriented visual materials for use in functional literacy and development communication in different cultures and countries, this manual is one in a series of training monographs on literacy in development. The three chapter titles are: "Understanding Visual Literacy, ""Acquiring Visual Literacy," and "Designing Visual Messages." (FL)