Designing Online Identities
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Designing Online Identities
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Author : Clay Andres
language : en
Publisher:
Release Date : 2002
Designing Online Identities written by Clay Andres and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Branding (Marketing) categories.
Designing Online Identities
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Author : Clay Andres
language : en
Publisher: Rockport Pub
Release Date : 2002
Designing Online Identities written by Clay Andres and has been published by Rockport Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Design categories.
Designing The Social
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Author : Harry T. Dyer
language : en
Publisher: Springer Nature
Release Date : 2020-06-11
Designing The Social written by Harry T. Dyer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-11 with Social Science categories.
This book uses data collected from in-depth interviews with young people over the course of a year to explore the complex role of social media in their lives, and the part it plays in shaping how they understand and present their identity to a broad public on a wide array of platforms. Using this data, the book proposes and develops a new theoretical framework for understanding identity performances. Comic Theory, detailed in this book, centres on a consideration of the role of social media design in shaping identity, and explores the ways in which socio-culturally grounded users engage in acts of compromise, novelty, and negotiation with social media designs and digital technologies to produce unique identity performances. Positioned within the field of educational research, this book overtly challenges assumptions and myths about the internet as a neutral source of knowledge, instead exploring the way in which designs and technologies shape who we interact with and how we understand what it is to be social. Moving beyond the over-used ‘digital natives’ paradigm, this book makes a clear case that educators and education researchers need to move beyond a focus on coding and digital skills alone, highlighting the pressing need to take explicit account of the overlaps between digital technology, culture, and education.
Online Identity
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Author : Laura Perdew
language : en
Publisher: ABDO
Release Date : 2016-08-15
Online Identity written by Laura Perdew and has been published by ABDO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-15 with Juvenile Nonfiction categories.
The flow of information through our modern digital world has led to many new issues and controversies. Online Identityexamines the benefits and consequences of storing massive amounts of personal data on the Internet. Compelling text, well-chosen photographs, and extensive back matter give readers a clear look at these complex issues. Features include essential facts, a glossary, additional resources, source notes, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.
Identity Design Sourcebook
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Author : Clay Andres
language : en
Publisher: Rockport Pub
Release Date : 2004
Identity Design Sourcebook written by Clay Andres and has been published by Rockport Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Design categories.
A vast collection of identity projects broken down into three section: corporate identities, online identities and identity redesign projects. Corporate design projects are some of the most lucrative and highly sought after graphic design projects available. This section explores the important role graphic design plays as part of a strategy for big business success and offers designers business-smart information on how to land, work with and keep large corporate clients - no matter what the size of the design firm. up. Top designers share their processes in creating these corporate identities - from initial client meetings and planning, through logo and brand development, to a wide variety of identity applications - including the electronic realm. Text highlights the strengths of each project and how the graphic design process and approach made for business success as well as tips on the best ways to attract land and work with corporate clients (and garner return business). working with online companies seeking to create and sustain online brands or with established companies struggling to migrate already-known and trusted brands to the web. increasingly e-business. What makes an on-line brand strong? What are the potential pitfalls and untapped power sources for designers of online brands? How do you translate an existing brand to the world of the Internet? This section gets to the bottom of the secrets of brand design and explores the graphic techniques that help make on-line brands strong. By focusing on on-line identity and how it contributes to the success of the e-brand. Each case study is illustrated with the on-line logo, off-line logo (if applicable) and screen shots of the website. There may also be sketches or other materials illustrating the brand. signature. How do top firms redesign this graphic signature without losing ground? This section offers readers a state-of-the industry look at identity programs that modernize, reposition, define and spell renewed success. using before and after examples, false starts, sketches, processes and finished work from South Africa, Mexico, Hong Kong, England, Korea, Italy, Norway, China and the United States.
Logo Design Love
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Author : David Airey
language : en
Publisher: New Riders
Release Date : 2009-12-20
Logo Design Love written by David Airey and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-20 with Computers categories.
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
Designing Brand Identity
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Author : Alina Wheeler
language : en
Publisher: Wiley
Release Date : 2003-02-04
Designing Brand Identity written by Alina Wheeler and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-04 with Design categories.
From an interactive website to a business card, a brand must be recognizable, differentiated and help build customer loyalty. This indispensable resource presents brand identity fundamentals and a comprehensive dynamic process that help brands succeed. From researching the competition to translating the vision of the CEO to designing and implementing an integrated brand identity program, the meticulous development process is presented through a highly visible step by step approach in five phases: research and analysis, brand and identity strategy, brand identity design, brand identity applications and managing brand assets. From global corporate mergers through entrepreneurial ventures and nonprofit institutions, twenty-two case studies portray the brand identity process in action. They illustrate a range of challenges and methodologies and represent a select group of branding and multidisciplinary design firms. The scope of material includes history of identity design up to the latest information about online brand identity standards, naming and trademarking, with practical project management resources about decision making, and creating brand briefs. Alina Wheeler specializes in brand identity. She uses her strategic imagination to help build brands, create new identities, and design integrated brand identity programs for Fortune 100 companies, entrepreneurial ventures, cities and foundations. Wheeler works closely with founders, CEO¹s and senior management to insure that their vision and their brand identity are communicated clearly to accelerate the success of their organizations. She has been the principal of several design firms as well as a consultant to some of America¹s largest business consulting groups. She is a former national board member of AIGA and was named an AIGA Fellow in 1998. Hallmark Features Unlike most books that show identity programs, this book outlines a rigorous, complex and proven process from research and analysis through the design development of a new identity and online standards through launch and brand asset management. Comprehensive, easy to understand guide that is organized by spreads by subject for easy reference. An indispensable reference for anyone with responsibility for brand identity. Meaningful and actionable information that will accelerate the success of any brand identity project. A toolkit for design firms and professionals, design students and design managers. Presents the relationship between effective brand identity and creating, building and managing successful brands. Presents case studies from Cingular, Amazon, Citibank, TAZO, Zoom, Harley Davidson, FedEx and twenty others.
Digital Identity And Social Media
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Author : Warburton, Steven
language : en
Publisher: IGI Global
Release Date : 2012-07-31
Digital Identity And Social Media written by Warburton, Steven and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-31 with Computers categories.
"This book examines the impact of digital identities on our day-to-day activities from a range of contemporary technical and socio-cultural perspectives while allowing the reader to deepen understanding about the diverse range of tools and practices that compose the spectrum of online identity services and uses"--Provided by publisher.
Identity And Leadership In Virtual Communities Establishing Credibility And Influence
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Author : Hickey, Dona J.
language : en
Publisher: IGI Global
Release Date : 2014-02-28
Identity And Leadership In Virtual Communities Establishing Credibility And Influence written by Hickey, Dona J. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-28 with Social Science categories.
The presence and ubiquity of the internet continues to transform the way in which we identify ourselves and others both online and offline. The development of virtual communities permits users to create an online identity to interact with and influence one another in ways that vary greatly from face-to-face interaction. Identity and Leadership in Virtual Communities: Establishing Credibility and Influence explores the notion of establishing an identity online, managing it like a brand, and using it with particular members of a community. Bringing together a range of voices exemplifying how participants in online communities influence one another, this book serves as an essential reference for academicians, researchers, students, and professionals, including bloggers, software designers, and entrepreneurs seeking to build and manage their engagement online.
Identify
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Author : Tom Geismar
language : en
Publisher: Simon and Schuster
Release Date : 2011-10-03
Identify written by Tom Geismar and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-03 with Design categories.
The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.