Designing Type
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Designing Type
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Author : Karen Cheng
language : en
Publisher: Yale University Press
Release Date : 2020-10-20
Designing Type written by Karen Cheng and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-20 with Design categories.
The now-classic introduction to designing typography, handsomely redesigned and updated for the digital ageIn this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age.Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.
Designing Type
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Author : Karen Cheng
language : en
Publisher:
Release Date : 2020
Designing Type written by Karen Cheng and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Graphic design (Typography). categories.
This comprehensive guide to type design is hailed as a 'must-have' for typographers, graphic designers and students and has been fully refreshed and updated with the introduction of more contemporary typefaces, more explanatory diagrams and a closer connection between text and corresponding image. The new edition of Designing Typealso features more in-depth discussion of the processes behind developing typefaces and the basic issues that need to be taken into consideration such as visual principles and letter construction, optical compensation and legibility, and the relationships between letters and shapes in a font. This is a valuable reference for both experienced professionals and novice designers.
Design With Type
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Author : Carl Dair
language : en
Publisher: University of Toronto Press
Release Date : 1982-01-01
Design With Type written by Carl Dair and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982-01-01 with Architecture categories.
Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.
Designing With Type 5th Edition
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Author : James Craig
language : en
Publisher: Watson-Guptill
Release Date : 2012-05-16
Designing With Type 5th Edition written by James Craig and has been published by Watson-Guptill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-16 with Design categories.
The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.
Lettering Type Creating Letters And Designing Typefaces
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Author : Bruce Willen
language : en
Publisher: Princeton Architectural Press
Release Date : 2009-09-23
Lettering Type Creating Letters And Designing Typefaces written by Bruce Willen and has been published by Princeton Architectural Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-23 with Architecture categories.
A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.
Digital Type Design For Branding
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Author : Stephen Boss
language : en
Publisher: CRC Press
Release Date : 2018-01-17
Digital Type Design For Branding written by Stephen Boss and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-17 with Computers categories.
The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs. Key Features A how-to resource for designers to referencee while designing letterforms. The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs. How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project. This book gives designers a solid footing when designing a series of characters without developing a complete alphabet. Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.
Type And Typography
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Author : Ben Rosen
language : en
Publisher: New York ; Toronto : Van Nostrand Reinhold Company
Release Date : 1976
Type And Typography written by Ben Rosen and has been published by New York ; Toronto : Van Nostrand Reinhold Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Architecture categories.
"A practical workbook ... It contains complete alphabets of nearly all of the best metal types ... More than 1500 showings have been ... selected from existing fonts here and abroad ... Each face is shown in capital and lower case characters, figures and basic punctuation marks ... in display sizes ranging from 72 to 18 or 16 point, and in text sizes ranging from 14 to 6 point"--Cover.
An A Z Of Type Designers
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Author : Neil Macmillan
language : en
Publisher: Yale University Press
Release Date : 2006-01-01
An A Z Of Type Designers written by Neil Macmillan and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-01 with Design categories.
Review: "This illustrated A-Z features outstanding type designers from around the world, from Gutenberg to the present day. Arranged alphabetically by designer's name, the book contains over 260 biographical profiles. Entries are illustrated by key typefaces taken from a wide range of sources, including type specimens, original posters, private press editions and magazine covers, and also give a list of work and, where applicable, further reading references and a website address. An essential reference for typographers, graphic designers and students, the book also features a full index and eight short texts by leading typographers - Jonathan Barnbrook, Erik van Blokland, Clive Bruton, John Downer, John Hudson, Jean Francois Porchez, Erik Spiekermann and Jeremy Tankard - that cover a variety of different aspects of type design, including typeface revivals, font piracy, designing fonts for corporate identities and the role of nationality in type design."--BOOK JACKET
Designing With Type
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Author : James Craig
language : en
Publisher:
Release Date : 1974
Designing With Type written by James Craig and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Layout (Printing) categories.
Just My Type
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Author : Simon Garfield
language : en
Publisher: Profile Books
Release Date : 2010-10-21
Just My Type written by Simon Garfield and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-21 with Reference categories.
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.