Designology A Designer Is A Scientist Who Creates An Emotional Connection Between A Brand And Its Audiences
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Designology A Designer Is A Scientist Who Creates An Emotional Connection Between A Brand And Its Audiences
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Author : Yasushi Kusume
language : en
Publisher: Diplomica Verlag
Release Date : 2016-10
Designology A Designer Is A Scientist Who Creates An Emotional Connection Between A Brand And Its Audiences written by Yasushi Kusume and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10 with Architecture categories.
Design is an essential element of business. It maximises the work of internal and external experts. It brings focus to foresight, ideas to innovation and expression to marketing. In short, it helps companies grow and prosper. Yet many businesses ignore the potential of design. They fail to make full use of the competences and skills designers have to offer. One reason for this is that there is no established academic science of design. This book takes steps to fi ll that gap by offering its own design science – a science called Designology. Designology should embrace a wide range of disciplines, from neuroscience, psychology and sociology to anthropology, ethnology and behavioural science. This book, however, decides to focus on just two of these disciplines – neuroscience and psychology – to demonstrate that design is a science rather than an art, and that designers equipped with the knowledge they offer can provide a credible, expert and, above all, effective contribution to any business. Designology – the science of connecting a brand to ist audience.
Emotions In Technology Design From Experience To Ethics
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Author : Rebekah Rousi
language : en
Publisher: Springer
Release Date : 2021-10-01
Emotions In Technology Design From Experience To Ethics written by Rebekah Rousi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-01 with Computers categories.
Understanding emotions is becoming ever more valuable in design, both in terms of what people prefer as well as in relation to how they behave in relation to it. Approaches to conceptualising emotions in technology design, how emotions can be operationalised and how they can be measured are paramount to ascertaining the core principles of design. Emotions in Technology Design: From Experience to Ethics provides a multi-dimensional approach to studying, designing and comprehending emotions in design. It presents emotions as understood through basic human-technology research, applied design practice, culture and aesthetics, ethical approaches to emotional design, and ethics as a cultural framework for emotions in design experience. Core elements running through the book are: cognitive science – cognitive-affective theories of emotions (i.e., Appraisal); culture – the ways in which our minds are trained to recognise, respond to and influence design; and ethics – a deep cultural framework of interpretations of good versus evil. This ethical understanding brings culture and cognition together to form genuine emotional experience. This book is essential reading for designers, technology developers, HCI and cognitive science scholars, educators and students (at both undergraduate and graduate levels) in terms of emotional design methods and tools, systematic measurement of emotion in design experience, cultural theory underpinning how emotions operate in the production and interaction of design, and how ethics influence basic (primal) and higher level emotional reactions. The broader scope equips design practitioners, developers and scholars with that ‘something more’ in terms of understanding how emotional experience of technology can be positioned in relation to cultural discourse and ethics.
Design For Emotion
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Author : Edie Adams
language : en
Publisher:
Release Date : 2012
Design For Emotion written by Edie Adams and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Place Advantage
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Author : Sally Augustin
language : en
Publisher: John Wiley & Sons
Release Date : 2015-09-23
Place Advantage written by Sally Augustin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-23 with Architecture categories.
Using psychology to develop spaces that enrich human experience Place design matters. Everyone perceives the world around them in a slightly different way, but there are fundamental laws that describe how people experience their physical environments. Place science principles can be applied in homes, schools, stores, restaurants, workplaces, healthcare facilities, and the other spaces people inhabit. This guide to person-centered place design shows architects, landscape architects, interior designers, and other interested individuals how to develop spaces that enrich human experience using concepts derived from rigorous qualitative and quantitative research. In Place Advantage: Applied Psychology for Interior Architecture, applied environmental psychologist Sally Augustin offers design practitioners accessible environmental psychological insights into how elements of the physical environment influence human attitudes and behaviors. She introduces the general principles of place science and shows how factors such as colors, scents, textures, and the spatial composition of a room, as well as personality and cultural identity, impact the experience of a place. These principles are applied to multiple building types, including residences, workplaces, healthcare facilities, schools, and retail spaces. Building a bridge between research and design practice, Place Advantage gives people designing and using spaces the evidence-based information and psychological insight to create environments that encourage people to work effectively, learn better, get healthy, and enjoy life.
Designology
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Author : Sally Augustin
language : en
Publisher: Mango Media Inc.
Release Date : 2019-02-28
Designology written by Sally Augustin and has been published by Mango Media Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-28 with House & Home categories.
A simple guide to creating spaces at home and work that align with your personality type and support your goals—with the help of science. Discover a new paradigm: Are you an adventurer or a visionary? A maverick or a maven? Designology makes design personal through environmental and design psychologist Sally Augustin’s 8 personality “Placetypes” that characterize the different ways we can relate to the space around us. Personalize everything: What color should you paint your child’s bedroom? How do shapes and patterns influence how you think in a space? How do room dimensions influence you psychologically? Designology answers all these questions and more with practical how-to advice and real-world examples sure to help make your house a happier place to be. Move forward with your design projects: Bust through the design paralysis that affects so many by applying verified science-based insights. Designology will help you regain control of your design-related efforts with suggestions customized to your personality and space-related needs. Find out what really matters: Designology teaches you how smells, textures, and other factors in your home influence your happiness. It shows you how your personality and ideal design styles are really related. Readers will learn about: · How to sound-scape a place whether they need to concentrate or think creatively · How to use scents in their home to help their family feel healthier · What to read into their spouse’s desktop landscape · How to use paint to make their living room feel more comfortable · And much more! Take on your intimidating design tasks with confidence using this practical, personalizable how-to guide.
60 Minute Brand Strategist
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Author : Idris Mootee
language : en
Publisher: John Wiley & Sons
Release Date : 2013-05-17
60 Minute Brand Strategist written by Idris Mootee and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-17 with Business & Economics categories.
Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.
Brand Romance
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Author : Y. Kusume
language : en
Publisher: Springer
Release Date : 2013-11-25
Brand Romance written by Y. Kusume and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-25 with Business & Economics categories.
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.
The Lego Principle
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Author : Joey Bonifacio
language : en
Publisher: Charisma Media
Release Date : 2012-09-04
The Lego Principle written by Joey Bonifacio and has been published by Charisma Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-04 with Religion categories.
Using the example of LEGO®, a company that has been transforming the way people play for more than fifty years, Joey Bonifacio shows you how to make a difference—one connection at a time.
Arts Humanities Citation Index
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Author :
language : en
Publisher:
Release Date : 1997
Arts Humanities Citation Index written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Arts categories.
A multidisciplinary index covering the journal literature of the arts and humanities. It fully covers 1,144 of the world's leading arts and humanities journals, and it indexes individually selected, relevant items from over 6,800 major science and social science journals.
Conversations That Win The Complex Sale Using Power Messaging To Create More Opportunities Differentiate Your Solutions And Close More Deals
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Author : Erik Peterson
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-04-15
Conversations That Win The Complex Sale Using Power Messaging To Create More Opportunities Differentiate Your Solutions And Close More Deals written by Erik Peterson and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-15 with Business & Economics categories.
Win more deals with the perfect sales story! “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.” —Karen Quintos, CMO and SVP, Dell Inc. “The concepts outlined in this book are critical skills to building a world-class presales organization.” —Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP “Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We’ve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.” —Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company “The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!” —Ken Powell, Vice President, Worldwide Sales Enablement, ADP “The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.” —Aron Ain, CEO, Kronos About the Book: In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals. With Conversations That Win the Complex Sale, you’ll learn how to: Differentiate yourself from the competition by finding your “Value Wedge” Avoid parity in your value propositions by creating “Power Positions” Create a message that can literally double the number of deals you close Spike customer attention and create “Wow” in your conversations Prove all your claims without resorting to lists of boring facts and statistics Your competitors are out there telling their own corporate story—a story customers don’t want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers. Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.