Destination Image And Visitation

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An Investigation Of The Relationships Among Destination Image Place Attachment And Visitation Intention Of Heritage Tourists

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Author : Jiin-Ling Lin
language : en
Publisher:
Release Date : 2011

An Investigation Of The Relationships Among Destination Image Place Attachment And Visitation Intention Of Heritage Tourists written by Jiin-Ling Lin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Heritage tourism categories.

Cross Cultural Destination Image Assessment Cultural Segmentation Versus The Global Tourist

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Author : Wassim El Kadhi
language : en
Publisher: Diplomica Verlag
Release Date : 2009-03

Cross Cultural Destination Image Assessment Cultural Segmentation Versus The Global Tourist written by Wassim El Kadhi and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03 with Business & Economics categories.

Various scholars consider destination image - a vital part in tourism marketing- as the key in attracting tourists. It is often regarded, as the most important element in a destination's management and may induce success or failure. Within this research project, destination image is being assessed in cross-cultural terms. It scrutinises the extent to which destination image is culture specific. In other words, does a destination's image vary across people from different cultural backgrounds? This question evolves and is vindicated in an era that is subjected to globalisation and increasingly refers to the global tourist. Many academics are convinced that the world tourism market may be treated as a homogenous one due to globalisation. However, the literature also provides some opposing bearings and discusses them. Hence, the author of this book intended to investigate this issue in more depth in order to find a probable answer to the contradicting sources by conducting an exploratory study of Arab-Islamic and Protestant European youth's pre-visitation image on Berlin. In response to the objectives of this study, primary research was carried out. It involved both quantitative and qualitative data collection methods. Field and online surveys enabled the researcher to collect 239 completed questionnaires. Besides semi-structured interviews and focus group discussions were carried out. Obtained data was entered into SPSS and frequencies and means were calculated and several ANOVA tests and cross-tabulations conducted in order to stress destination image's specificity in terms of cultural background. This book further gives information on Berlin as a tourist destination, addresses destination image concerning influential cultural factors and the implications of globalisation on consumer behaviour. Finally, it studies the Arab-Islamic and Protestant European youth cultures in the light of globalisation and potential modifying effects. It also provides recommendations

How Destination Image And Country Visitation Affects Consumer Perceptions And Preference For A Country S Products

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Author : Jasha Henry Bowe
language : en
Publisher:
Release Date : 2013

How Destination Image And Country Visitation Affects Consumer Perceptions And Preference For A Country S Products written by Jasha Henry Bowe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Tourism categories.

This thesis evaluates substantive theory on country-‐‐of-‐‐origin effects, develops understanding of the role of tourism in promoting the consumption of Australian made products, and demonstrates new outcomes that can be achieved by applying alternative methods to capturing these effects. The outcomes should be of interest to a broad readership including those interested in, tourism and country of origin research, as well as those interested in a comparison of methods for measuring country image effects in the interest of further advancing the field. Finally, this work should also appeal to practitioners, tour operators and exporters of both agricultural and packaged goods interested in capitalising on the opportunities provided by rapidly expanding Chinese consumer markets.

Destination Image Do Berlin S Tourist Authorities Have To Consider Cultural Segmentation When Developing Marketing Strategies Relating To The Place S Image In An Era That Refers To The Global Tourist

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Author : Wassim El Kadhi
language : en
Publisher: diplom.de
Release Date : 2008-10-13

Destination Image Do Berlin S Tourist Authorities Have To Consider Cultural Segmentation When Developing Marketing Strategies Relating To The Place S Image In An Era That Refers To The Global Tourist written by Wassim El Kadhi and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-13 with Business & Economics categories.

Inhaltsangabe:Abstract: Destination image is considered as the key in attracting tourists. This thesis purported to scrutinise whether Berlin s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place s image. As an exploratory study, it examined Berlin s image among youths from Arab-Islamic and Protestant European countries and confronted them. In an era that is subjected to globalisation and refers to the global tourist, it is vindicated to pose this question. Various scholars are convinced that the world tourism market may be treated as a homogenous one due to globalisation. However, the literature also provides some opposing bearings and discusses them. It further gives some background information on Berlin as a tourist destination, addresses destination image concerning influential cultural factors and the implications of globalisation on consumer behaviour. Finally, it studies the Arab-Islamic and Protestant European youth cultures in the light of globalisation and possible modifying effects. In response to the objectives of this study, primary research was conducted. It involved both quantitative and qualitative data collection methods. Field and online surveys enabled the researcher to collect 239 completed questionnaires (103 Arab-Islamic and 136 Protestant European youths). Besides semi-structured interviews and focus group discussions were carried out at EF Language School, Bournemouth. Following the completion of the survey, obtained data was entered into SPSS. Frequencies and means were calculated for each variable and several ANOVA tests and cross-tabulations conducted in order to stress destination image s specificity in terms of cultural background. Research findings revealed significant differences between the groups regarding their perception of Berlin. Arab-Islamic youths had a more negative stance towards Berlin than their counterparts. Not only did divergences occur between the groups, but also within the groups. Thus, destination image is culture-specific and may also vary across countries sharing similar cultural backgrounds. Overall, despite the effects of globalisation, cultural market segmentation still remains a vital element for a tourist place such as Berlin where the image management is concerned. The thesis provides recommendations for Berlin congruent with the outcomes and concludes with the provision of recommendations for further [...]

Marketing Tourism Places Rle Tourism

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Author : Gregory Ashworth
language : en
Publisher: Routledge
Release Date : 2013-04-02

Marketing Tourism Places Rle Tourism written by Gregory Ashworth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-02 with Business & Economics categories.

Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.

Movie Genre Effects On Destination Image Place Familiarity And Visitation Interest Among Undergraduate Students

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Author : Catherine A. Rudowsky
language : en
Publisher:
Release Date : 2013

Movie Genre Effects On Destination Image Place Familiarity And Visitation Interest Among Undergraduate Students written by Catherine A. Rudowsky and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Motion pictures categories.

Social Media In Travel Tourism And Hospitality

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Author : Evangelos Christou
language : en
Publisher: Routledge
Release Date : 2016-04-01

Social Media In Travel Tourism And Hospitality written by Evangelos Christou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-01 with Business & Economics categories.

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Research Themes For Tourism

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Author : Peter Robinson
language : en
Publisher: CABI
Release Date : 2011

Research Themes For Tourism written by Peter Robinson and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.

Tourism studies at Masters level are often divided into subsets of tourism such as environmental tourism, rural tourism and sports tourism. This book provides an overview of types of tourism, and common themes studied in courses to allow undergraduate students to become familiar with a wide range of tourism topics at a foundation level, allowing them to make an informed decision about their future studies and career. It will also be a useful text for providing a broad brush introduction to the major topics that are covered in undergraduate courses. Popular subjects like urban tourism, festival.

Tourism Promotion And Power

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Author : Nigel Morgan
language : en
Publisher: John Wiley & Sons
Release Date : 1998

Tourism Promotion And Power written by Nigel Morgan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.

Determinants Of Destination Image

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Author : Asli D. A. Tasci
language : en
Publisher:
Release Date : 2003

Determinants Of Destination Image written by Asli D. A. Tasci and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Imagery (Psychology) categories.