Marketing Tourism Places Rle Tourism
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Marketing Tourism Places Rle Tourism
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Author : Gregory Ashworth
language : en
Publisher: Routledge
Release Date : 2013-04-02
Marketing Tourism Places Rle Tourism written by Gregory Ashworth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-02 with Business & Economics categories.
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.
Marketing In The Tourism Industry Rle Tourism
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Author : Brian Goodall
language : en
Publisher: Routledge
Release Date : 2013-04-02
Marketing In The Tourism Industry Rle Tourism written by Brian Goodall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-02 with Business & Economics categories.
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
Marketing Tourism Places
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Author : Gregory John Ashworth
language : en
Publisher:
Release Date : 1990
Marketing Tourism Places written by Gregory John Ashworth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with categories.
Marketing Tourism Places
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Author : Gregory John Ashworth
language : en
Publisher:
Release Date : 1990
Marketing Tourism Places written by Gregory John Ashworth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with categories.
Marketing Tourism Places Rle Tourism
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Author : Gregory Ashworth
language : en
Publisher: Routledge
Release Date : 2013-04-02
Marketing Tourism Places Rle Tourism written by Gregory Ashworth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-02 with Business & Economics categories.
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.
Contemporary Tourism
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Author : Chris Cooper
language : en
Publisher: Routledge
Release Date : 2008
Contemporary Tourism written by Chris Cooper and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Now in its second edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics, pro-poor tourism and implications for the patterns and flow of tourism in the future.
Tourism Marketing And Management In The Caribbean Rle Marketing
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Author : Dennis J. Gayle
language : en
Publisher: Routledge
Release Date : 2014-09-15
Tourism Marketing And Management In The Caribbean Rle Marketing written by Dennis J. Gayle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.
The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
Marketing Tourism
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Author : Alan Jefferson
language : en
Publisher:
Release Date : 1991
Marketing Tourism written by Alan Jefferson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Marketing categories.
The Management Of International Tourism Rle Tourism
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Author : Stephen F Witt
language : en
Publisher: Routledge
Release Date : 2013-05-20
The Management Of International Tourism Rle Tourism written by Stephen F Witt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-20 with Business & Economics categories.
International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. The subject coverage of the book is wide-ranging: the authors examine the following issues: the impact of environmental issues on tourism management tourism demand and forecasting the key methods of operation of companies within the industry the functional areas of marketing, finance, organization and staffing research and innovation corporate strategy. The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.
Introduction To Travel And Tourism Marketing
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Author : J. Alf Bennett
language : en
Publisher: Juta and Company Ltd
Release Date : 2001
Introduction To Travel And Tourism Marketing written by J. Alf Bennett and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.