Developer Marketing Does Not Exist
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Developer Marketing Does Not Exist
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Author : Adam DuVander
language : en
Publisher:
Release Date : 2021-05-10
Developer Marketing Does Not Exist written by Adam DuVander and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-10 with categories.
Developers sniff out anything that seems like marketing. Typical tactics will fall flat. And you'll be staring at your analytics with questions they can't possibly answer. Most developers are too skeptical to fill out lead forms or provide their real email address.To reach a technical audience, you must acknowledge that developer marketing does not exist. Then you can authentically engage with developers.Adam DuVander has worked with dozens of developer-focused companies to attract thousands of the right developers. In Developer Marketing Does Not Exist he helps you uncover the mystery within your audience so you can reach more developers.
Developer Marketing And Relations The Essential Guide
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Author : SlashData
language : en
Publisher:
Release Date : 2020-09-30
Developer Marketing And Relations The Essential Guide written by SlashData and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-30 with categories.
NEW 3rd Edition - September 2020 This is the third edition of the book that has earned 14 5-star reviews. It's now bigger,richer and better. Your walk-through guide to Developer Marketing and Relations now has 9 new chapters since the first edition + 1 more reviewed chapter. Build your DevRel dream team and project. Learn from success and failure stories. Welcome to the third edition of "Developer Marketing and Relations: The Essential Guide". The history starts in October 2017, during the Future Developer Summit. There, Andreas Constantinou and Nicolas Sauvage fully recognized the fragmented nature of developer relations or DevRel - from the types of companies, the products they represented, and the knowledge of the practitioners. It was there we witnessed that the best practices were often locked behind the doors of the companies that mastered them. We knew we wanted develop an essential guide to share this knowledge with a broader audience of developer relations, evangelists & advocates, developer marketing practitioners and beyond. As we have watched the practice of DevRel grow and evolve over the last three years, there is a continued need for education of what DevRel is, along with the strategy and tactics needed for a successful program. The good news is, many of the leading practitioners from the best companies agreed to share their knowledge, stories, learnings, and best practices in this guide! We think you'll find the information insightful, whether you are a seasoned professional in developer relations or you are just getting started. A question we often get asked is: "Can you help us understand how Mozilla, Google, or Microsoft practice developer marketing?" (replace names with your favorite tech brands). That's exactly what this book aims to accomplish. This guide is arranged in an order that takes you from strategic issues to more tactical issues. You can read from start to finish, or jump into the chapter that focuses on what you need to know right now. At a strategic level, you may want to read "Using Developer Personas to Stay Customer-Obsessed" from Cliff Simpkins of Microsoft, or if you are building out a program you might try "Structuring Developer Relations", by Dirk Primbs of Google. If you are just starting out, be sure to read, "Starting from Scratch: How to Build a Developer Marketing Program", by Luke Kilpatrick of Nutanix. If you need to get many stakeholders together in a large organization, the "The Developer Relations Council: Leading and Aligning Developer Marketing within Large Companies" by Arabella David of Salesforce - a new chapter for the third edition- is a must. Then, learn how to understand numbers and KPIs in our new chapter "Measuring the success of a developer communications strategy" by our very own Rich Muir of SlashData. As mentioned, developer programs exist in many types, as different companies are marketing different types of products to developers. Ana Schafer and Christine Jorgensen of Qualcomm describe their experiences with communities around hardware in "Hardware Is the New Software - Building A Developer Community Around A Chip Instead Of An SDK". APIs are well known as a key product in DevRel so we are pleased to bring you a new chapter by Mehdi Medjaoui, founder of APIdays conferences "Developer Relations and APIs". We can't list all of the great chapters here, but we would be remiss if we didn't point out the chapters on community, the heart and soul of any leading developer relations program. Be sure to read "The Power Of Community" by Jacob Lehrbaum of Salesforce, and the new chapter "Building an Inclusive Developer Community" by Leandro Margulis, based on his days at TomTom. Andreas Constantinou, Founder & CEO, SlashData Nicolas Sauvage, President & Managing Director, TDK Ventures Caroline Lewko & Dana Fujikawa, Editors of the third edition, WIP
Developer Hegemony
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Author : Erik Dietrich
language : en
Publisher: BlogIntoBook.com
Release Date :
Developer Hegemony written by Erik Dietrich and has been published by BlogIntoBook.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
It’s been said that software is eating the planet. The modern economy—the world itself—relies on technology. Demand for the people who can produce it far outweighs the supply. So why do developers occupy largely subordinate roles in the corporate structure? Developer Hegemony explores the past, present, and future of the corporation and what it means for developers. While it outlines problems with the modern corporate structure, it’s ultimately a play-by-play of how to leave the corporate carnival and control your own destiny. And it’s an emboldening, specific vision of what software development looks like in the world of developer hegemony—one where developers band together into partner firms of “efficiencers,” finally able to command the pay, respect, and freedom that’s earned by solving problems no one else can. Developers, if you grow tired of being treated like geeks who can only be trusted to take orders and churn out code, consider this your call to arms. Bring about the autonomous future that’s rightfully yours. It’s time for developer hegemony.
Developer Relations
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Author : Caroline Lewko
language : en
Publisher: Apress
Release Date : 2021-09-16
Developer Relations written by Caroline Lewko and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-16 with Business & Economics categories.
Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders. It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks. In Developer Relations, you’ll find the answers to the following questions: How do we convince stakeholders to support a program? How do we go about creating a program? How do we make developers aware of our offer? How do we stand out from the crowd? How do we get developers to use our products? How do we ensure developers are successful using our products? How do we measure success? How do we maintain the support of our stakeholders? After reading this book you’ll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved. What You Will Learn Discover what developer relations is and how it contributes to a company’s success Launch a DevRel program Operate a successful program Measure the success of your program Manage stakeholders Who This Book Is For Those interested in starting a new developer program or looking to increase the impact of their existing one. From executives to investors, from marketing professionals to engineers, all will find this book useful to realize the impact of developer relations.
Developer Marketing And Relations
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Author : SlashData
language : en
Publisher:
Release Date : 2019-09-03
Developer Marketing And Relations written by SlashData and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-03 with categories.
This is the second edition of the book that earned 10 5-star reviews. It's now bigger,richer and better. Your walk-through guide to Developer Marketing and Relations now has 5 new chapters. Build your DevRel dream team and project. Learn from success and failure stories. Software developers are gaining increasing influence within every company they work for and work with. Engaging at C-level is no longer sufficient: the software developer is now a powerful force in decision-making. This book is intended to be the "textbook" for those working - or starting - in developer marketing. It will teach you how to engage with developers to build a two-way relationship that is informative and empowering. The book is a timely guide to essential best practices in developer marketing, which is a nascent industry and quite unlike other areas of B2B marketing. All profits are donated to a worthy cause, details of which can be found on the book website at www.developer-marketing.com. Topics covered include: running successful developer events, building and maintaining a solid community of developers, how to get the most out of email marketing, how to nurture IoT / hardware developers, how to encourage experts in your community to advocate for you and how to generate a mindset for content marketing in your organization. This book, the first of its kind, is from leading developer marketing practitioners in some of today's largest technology companies. It collects the insight of a generation of thought leaders within the field, sharing them to the benefit of all who are working, or planning to work, in the industry as it finally takes off. The goal is to accelerate best-in-class developer marketing, which ultimately benefits users and customers. The authors of this book reflect a diversity of experience from those working at some of the world's most auspicious software companies. It includes chapters by developer marketing thought leaders at Accenture, Arm, Atlassian, Facebook, Google, Microsoft, Nutanix, Oracle, Qualcomm, Samsung, SalesForce, SAP, Unity, Visa and VMWare, and a foreword by the Head of Worldwide Developer Marketing for Amazon Web Services. The book was produced by SlashData, the company behind The Future Developer Summit, where the most prestigious technical companies in software development come together to share their insights and best practices on developer marketing. SlashData are also the the leading analyst firm in the developer economy, tracking global software developer trends via the largest, most comprehensive developer surveys worldwide. Their research helps the top technology firms understand who developers are, what tools they are using and where they're going next. You will find this book essential if you're working in developer marketing and want to learn how to build your ecosystem to attract, support, and grow your developer base. You will learn the fundamentals if you are a new hire entering this domain. You will pick up new and deep insights if you are already working in developer marketing and want to advance your career. It isn't a step-by-step guide to writing a developer marketing strategy, but instead a toolbox for you to gain the knowledge and practical understanding needed to work with your audience. Whatever your experience, you know, or soon will know, that the developer audience is a tough one to market to, because they dislike aggressive or repetitive messaging and prefer to gain early, hands on experience with a product, making up their own minds by experimenting and talking to existing users. If you take away the insights of our contributors, and absorb their tips and best practices you will be well on the way to handling any B2B marketing role!
The Business Value Of Developer Relations
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Author : Mary Thengvall
language : en
Publisher: Apress
Release Date : 2018-10-10
The Business Value Of Developer Relations written by Mary Thengvall and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-10 with Computers categories.
Discover the true value of Developer Relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs. First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrope between representing the company and building a personal brand, in-person events, and more. Featuring interviews with Developer Relations professionals from many successful companies including Red Hat, Google, Chef, Docker, Mozilla, SparkPost, Heroku, Twilio, CoreOS, and more, and with a foreword by Jono Bacon, The Business Value of Developer Relations is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Don’t get left behind – join the community today. What You’ll Learn Define community and sell community to your company Find, build, and engage with the community Determine how and when to hire community managers Build your own personal brand Who This Book Is For Any business leaders/owners/stakeholders in the tech industry, tech evangelists, community managers or developer advocates.
Win Over Wizards A Developer Marketing Handbook
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Author : James Christopher
language : en
Publisher: James Christopher
Release Date : 2023-01-26
Win Over Wizards A Developer Marketing Handbook written by James Christopher and has been published by James Christopher this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-26 with Business & Economics categories.
Win Over Wizards: The Developer Marketing Handbook is the definitive resource for marketers seeking to unlock the code of the technology industry. This book was written by a seasoned professional in the field of developer marketing and is filled with insider insights to help you connect and engage with the elusive developer community. This book will teach you how to handle the unique needs and pain areas of these tech-savvy professionals. This book is the go-to resource for all your developer marketing needs, whether you are new to the IT sector or a seasoned pro. Everything from comprehending the developer mindset to staying current with emerging technologies is covered in this book. And the highlight? We've made sure it's informal and simple to read, so you can enjoy the journey while you're learning. This crucial guide to understanding developer marketing should not be missed!
The Videogame Industry Does Not Exist
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Author : Brendan Keogh
language : en
Publisher: MIT Press
Release Date : 2023-04-18
The Videogame Industry Does Not Exist written by Brendan Keogh and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-18 with Games & Activities categories.
The precarious reality of videogame production beyond the corporate blockbuster studios of North America. The videogame industry, we're invariably told, is a multibillion-dollar, high-tech business conducted by large corporations in certain North American, European, and East Asian cities. But most videogames today, in fact, are made by small clusters of people working on shoestring budgets, relying on existing, freely available software platforms, and hoping, often in vain, to rise to stardom—in short, people working like artists. Aiming squarely at this disconnect between perception and reality, The Videogame Industry Does Not Exist presents a much more accurate and nuanced picture of how the vast majority of videogame-makers work—a picture that reveals the diverse and precarious communities, identities, and approaches that make videogame production a significant cultural practice. Drawing on insights provided by over 400 game developers across Australia, North America, Europe, and Southeast Asia, Brendan Keogh develops a new framework for understanding videogame production as a cultural field in all its complexity. Part-time hobbyists, aspirational students, client-facing contractors, struggling independents, artist collectives, and tightly knit local scenes—all have a place within this model. But proponents of non-commercial game making don't exist in isolation; Keogh shows how they and their commercial counterparts are deeply interconnected and codependent in the field of videogame production. A cultural intervention, The Videogame Industry Does Not Exist challenges core assumptions about videogame production—ideas about creativity, professionalism, labor, diversity, education, globalization, and community. Its in-depth, complex portrayal suggests new ways of seeing, and engaging in, the videogame industry that really does exist.
Developer Marketing
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Author : Slashdata
language : en
Publisher: Independently Published
Release Date : 2018-09-03
Developer Marketing written by Slashdata and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-03 with Business & Economics categories.
Software developers are gaining increasing influence within every company they work for and work with. Engaging at C-level is no longer sufficient: the software developer is now a powerful force in decision-making. This book is intended to be the "textbook" for those working - or starting - in developer marketing. It will teach you how to engage with developers to build a two-way relationship that is informative and empowering. The book is a timely guide to essential best practices in developer marketing, which is a nascent industry and quite unlike other areas of B2B marketing. All profits are donated to a worthy cause, details of which can be found on the website for the book at https://sdata.me/dev-marketing-guide. Topics covered include: running successful developer events, building and maintaining a solid community of developers, how to get the most out of email marketing, how to nurture IoT / hardware developers, how to encourage experts in your community to advocate for you and how to generate a mindset for content marketing in your organization. This book, the first of its kind, is from leading developer marketing practitioners in some of today's largest technology companies. It collects the insight of a generation of thought leaders within the field, sharing them to the benefit of all who are working, or planning to work, in the industry as it finally takes off. The goal is to accelerate best-in-class developer marketing, which ultimately benefits users and customers. The authors of this book reflect a diversity of experience from those working at some of the world's most auspicious software companies. It includes chapters by developer marketing thought leaders at Accenture, Arm, Atlassian, Facebook, Google, Microsoft, Oracle, Qualcomm, SalesForce, SAP, Unity and VMWare, and a foreword by the Head of Worldwide Developer Marketing for Amazon Web Services. The book was produced by SlashData, the company behind The Future Developer Summit, where the most prestigious technical companies in software development come together to share their insights and best practices on developer marketing. SlashData are also the the leading analyst firm in the developer economy, tracking global software developer trends via the largest, most comprehensive developer surveys worldwide. Their research helps the top technology firms understand who developers are, what tools they are using and where they're going next. You will find this book essential if you're working in developer marketing and want to learn how to build your ecosystem to attract, support, and grow your developer base. You will learn the fundamentals if you are a new hire entering this domain. You will pick up new and deep insights if you are already working in developer marketing and want to advance your career. It isn't a step-by-step guide to writing a developer marketing strategy, but instead a toolbox for you to gain the knowledge and practical understanding needed to work with your audience. Whatever your experience, you know, or soon will know, that the developer audience is a tough one to market to, because they dislike aggressive or repetitive messaging and prefer to gain early, hands on experience with a product, making up their own minds by experimenting and talking to existing users. If you take away the insights of our contributors, and absorb their tips and best practices you will be well on the way to handling any B2B marketing role!
Ask Your Developer
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Author : Jeff Lawson
language : en
Publisher: HarperCollins
Release Date : 2021-01-12
Ask Your Developer written by Jeff Lawson and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-12 with Business & Economics categories.
Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation. From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition? Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers—not just grind through rote tasks. From Google and Amazon, to one-person online software companies—companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success. As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal—building great digital products and experiences. How to compete in the digital economy? In short: Ask Your Developer.