Developing Relationships Personalization And Data Herald In Marketing 5 0
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Developing Relationships Personalization And Data Herald In Marketing 5 0
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Author : Kaur, Jasmine
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Developing Relationships Personalization And Data Herald In Marketing 5 0 written by Kaur, Jasmine and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Business & Economics categories.
Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.
Driving Global Health And Sustainable Development Goals With Smart Technology
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Author : Kukreti, Mohit
language : en
Publisher: IGI Global
Release Date : 2024-12-11
Driving Global Health And Sustainable Development Goals With Smart Technology written by Kukreti, Mohit and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-11 with Medical categories.
The integration of smart technologies into healthcare systems is revolutionizing how medical services are delivered, enhancing the quality and accessibility of care. These innovations play a critical role in advancing global health. By leveraging technology, healthcare systems can address long-standing challenges such as inefficiencies, rising costs, and disparities in access. This transformation is not only driving better patient outcomes but also contributing to sustainable healthcare practices, aligning with global efforts to ensure well-being for all and support public health goals like the Sustainable Development Goals (SDGs). As the world faces ongoing public health challenges, the adoption of smart technologies in healthcare is becoming increasingly essential for building resilient and equitable healthcare systems. Driving Global Health and Sustainable Development Goals With Smart Technology explores the profound transformation of healthcare systems through the integration of smart technologies. It focuses on how these innovations are shaping healthcare delivery, enhancing patient outcomes, improving operational efficiency, and driving sustainability in alignment with the SDGs. Covering topics such as artificial intelligence (AI), health policy, and robotic process automation, this book is an excellent resource for healthcare practitioners and administrators, researchers, academicians, graduate and postgraduate students, technology and innovation experts, policymakers, government officials, and more.
Algorithmic Approaches To Financial Technology Forecasting Trading And Optimization
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Author : Singh, Amandeep
language : en
Publisher: IGI Global
Release Date : 2023-12-29
Algorithmic Approaches To Financial Technology Forecasting Trading And Optimization written by Singh, Amandeep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-29 with Business & Economics categories.
Today, algorithms steer and inform more than 75% of modern trades. These mathematical constructs play an intricate role in automating processes, predicting market trends, optimizing portfolios, and fortifying decision-making in the financial domain. In an era where algorithms underpin the very foundation of financial services, it is imperative to hold a deep understanding of the intricate web of computational finance. Algorithmic Approaches to Financial Technology: Forecasting, Trading, and Optimization takes a comprehensive approach, spotlighting the fusion of artificial intelligence(AI) and algorithms in financial operations. The chapters explore the expansive landscape of algorithmic applications, from scrutinizing market trends to managing risks. The emphasis extends to AI-driven personnel selection, implementing trusted financial services, crafting recommendation systems for financial platforms, and critical fraud detection. This book serves as a vital resource for researchers, students, and practitioners. Its core strength lies in discussing AI-based algorithms as a catalyst for evolving market trends. It provides algorithmic solutions for stock markets, portfolio optimization, and robust financial fraud detection mechanisms.
The Fourth Industrial Revolution
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Author : Klaus Schwab
language : en
Publisher: Penguin UK
Release Date : 2017-01-03
The Fourth Industrial Revolution written by Klaus Schwab and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-03 with Business & Economics categories.
The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our lives We are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history. Characterized by new technologies fusing the physical, digital and biological worlds, the Fourth Industrial Revolution will impact all disciplines, economies and industries - and it will do so at an unprecedented rate. World Economic Forum data predicts that by 2025 we will see: commercial use of nanomaterials 200 times stronger than steel and a million times thinner than human hair; the first transplant of a 3D-printed liver; 10% of all cars on US roads being driverless; and much more besides. In The Fourth Industrial Revolution, Schwab outlines the key technologies driving this revolution, discusses the major impacts on governments, businesses, civil society and individuals, and offers bold ideas for what can be done to shape a better future for all.
Using Artificial Intelligence In Marketing
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Author : Katie King
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-02-03
Using Artificial Intelligence In Marketing written by Katie King and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-03 with Business & Economics categories.
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.
Understanding Digital Marketing
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Author : Damian Ryan
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-03-03
Understanding Digital Marketing written by Damian Ryan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-03 with Business & Economics categories.
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Destination Branding
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Author : Nigel Morgan
language : en
Publisher: Routledge
Release Date : 2007-06-07
Destination Branding written by Nigel Morgan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-07 with Business & Economics categories.
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Artificial Intelligence
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Author : Sandeep Reddy
language : en
Publisher: CRC Press
Release Date : 2020-12-02
Artificial Intelligence written by Sandeep Reddy and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-02 with Business & Economics categories.
The rediscovery of the potential of artificial intelligence (AI) to improve healthcare delivery and patient outcomes has led to an increasing application of AI techniques such as deep learning, computer vision, natural language processing, and robotics in the healthcare domain. Many governments and health authorities have prioritized the application of AI in the delivery of healthcare. Also, technological giants and leading universities have established teams dedicated to the application of AI in medicine. These trends will mean an expanded role for AI in the provision of healthcare. Yet, there is an incomplete understanding of what AI is and its potential for use in healthcare. This book discusses the different types of AI applicable to healthcare and their application in medicine, population health, genomics, healthcare administration, and delivery. Readers, especially healthcare professionals and managers, will find the book useful to understand the different types of AI and how they are relevant to healthcare delivery. The book provides examples of AI being applied in medicine, population health, genomics, healthcare administration, and delivery and how they can commence applying AI in their health services. Researchers and technology professionals will also find the book useful to note current trends in the application of AI in healthcare and initiate their own projects to enable the application of AI in healthcare/medical domains.
Cambridge Handbook Of Open Strategy
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Author : David Seidl
language : en
Publisher: Cambridge University Press
Release Date : 2019-07-31
Cambridge Handbook Of Open Strategy written by David Seidl and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-31 with Business & Economics categories.
The first of its kind, this Handbook mobilizes research on an emerging phenomenon, Open Strategy. As new technologies and societal pressures have precipitated employees, business partners, shareholder groups and other stakeholders into deeper involvement in strategy, various Open Strategy initiatives now promise greater transparency and inclusion in the strategy process. Providing a wide-ranging introduction to the concept of Open Strategy and its various dimensions, the chapters of this Handbook detail key practices, discuss the roles of technology, and propose various theoretical perspectives for researching Open Strategy. Finally, this Handbook addresses the ongoing challenges and politics involved in Open Strategy. It will appeal to organization and strategy scholars, master's students in business and management, practitioners, such as consultants and strategy staff in established firms, and anyone concerned with new trends in strategy development and its implications for organizations and their members.
Brand Storytelling In The Digital Age
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Author : S M A Moin
language : en
Publisher: Springer Nature
Release Date : 2020-10-26
Brand Storytelling In The Digital Age written by S M A Moin and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-26 with Business & Economics categories.
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.