Developing Successful Social Media Plans In Sport Organizations
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Developing Successful Social Media Plans In Sport Organizations
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Author : Jimmy Sanderson
language : en
Publisher:
Release Date : 2015
Developing Successful Social Media Plans In Sport Organizations written by Jimmy Sanderson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Social media categories.
Social media platforms have permeated sport at a rapid rate. It is difficult to find an avenue of sport that these communication technologies do not touch. As a result, sport organization personnel have been faced with the challenge of both integrating and optimising social media. (Insert paragraph) Given the rapid proliferation of social media into sport, organizational approaches are varied. Authors Jimmy Sanderson and Christopher Yandle fill the need for a central resource that can link practical examples with academic research to provide a compelling overview of developing successful social media plans for sport organizations. The content within the book will be beneficial to industry professionals as well as be a useful classroom resource for sport management and sport communication faculty and students. As an additional resource, the text also includes case studies and input from athletic administrators, coaches, and athletes.
Social Media In Sport Marketing
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Author : Timothy Newman
language : en
Publisher: Routledge
Release Date : 2017-01-08
Social Media In Sport Marketing written by Timothy Newman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-08 with Sports & Recreation categories.
From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations." Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.
Developing Successful Sport Marketing Plans
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Author : David Kent Stotlar
language : en
Publisher:
Release Date : 2005
Developing Successful Sport Marketing Plans written by David Kent Stotlar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Sports categories.
Professors, students and professionals can use this process-oriented approach for developing, writing, implementing and managing "win-win" marketing plans. Authored by an international leader in the field of sport management, this workbook uses specific examples from sport organizations and sample plans to illustrate each task. The updated edition contains eight new chapters, as well as a "best practices" section at the end of each chapter to illuminate the complex world of sport marketing.
Sport Public Relations
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Author : G. Clayton Stoldt
language : en
Publisher: Human Kinetics Publishers
Release Date : 2020-10
Sport Public Relations written by G. Clayton Stoldt and has been published by Human Kinetics Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10 with Communication in organizations categories.
"The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial and proactive approach to PR"--
Strategic Sport Communication
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Author : Paul M. Pedersen
language : en
Publisher: Human Kinetics Publishers
Release Date : 2020-07-05
Strategic Sport Communication written by Paul M. Pedersen and has been published by Human Kinetics Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-05 with Communication in sports categories.
"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
Social Media In Sport Theory And Practice
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Author : Gashaw Abeza
language : en
Publisher: World Scientific
Release Date : 2021-07-26
Social Media In Sport Theory And Practice written by Gashaw Abeza and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-26 with Business & Economics categories.
This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.
Strategic Sport Communication 2e
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Author : Pedersen, Paul M.
language : en
Publisher: Human Kinetics
Release Date : 2016-08-05
Strategic Sport Communication 2e written by Pedersen, Paul M. and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-05 with Business & Economics categories.
Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.
Social Media In Sport
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Author : Gashaw Abeza
language : en
Publisher: Taylor & Francis
Release Date : 2023-12-05
Social Media In Sport written by Gashaw Abeza and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-05 with Sports & Recreation categories.
This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work of leading sport researchers from around the world, the book presents evidence-based analysis of contemporary topics including fan engagement, athlete activism, branding and sponsorship strategies, sportswashing, public relations and crisis communication. It presents case studies from sports and events such as the Olympic Games, the WNBA, professional football leagues, and Peloton, and across social media platforms including TikTok, Twitter and Instagram. This is essential reading for anybody with an interest in sport media, sport business, the sociology of sport, digital business, or new media studies.
Canadian Sport Marketing
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Author : Norm O'Reilly
language : en
Publisher: Human Kinetics
Release Date : 2022
Canadian Sport Marketing written by Norm O'Reilly and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Sports categories.
"This book focuses on sport marketing concepts, theories, applications and cases/expert perspectives on the Canadian marketplace. It covers essential topics including the Canadian sport system, market research, consumer behavior, digital marketing, and provides an example of a marketing plan for students to use and build from. In the Know sidebars and Executive Perspective sidebars provide practical application to the material and follow successful programs and individuals"--
Sports Media Marketing And Management Breakthroughs In Research And Practice
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2018-03-02
Sports Media Marketing And Management Breakthroughs In Research And Practice written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-02 with Business & Economics categories.
The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.